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LED BLU Monitor XL20 Sales Guide

LED BLU Monitor XL20 Sales Guide. 1. Market Analysis. Consumer Perspective. -_-;;. “There is nothing wrong with Your camera or your photo skill”. How wonderful !!! Gotta take a shot. Hmmm… This doesn’t look like what I expected …. ^ ^. ! ^ ^. “From the moment you choose

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LED BLU Monitor XL20 Sales Guide

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  1. LED BLU Monitor XL20 Sales Guide

  2. 1. Market Analysis

  3. Consumer Perspective -_-;; “There is nothing wrong with Your camera or your photo skill” How wonderful !!! Gotta take a shot.. Hmmm… This doesn’t look like what I expected …. ^ ^ ! ^ ^ “From the moment you choose Samsung Professional monitor, you shall be in the right scene again.” ? Isn’t my camera good enough? Or am I not good at shooting photos?

  4. Expansion of Camera Market • Expansion of Professional D-SLR (Digital Single Lens Reflectance) Camera Canon launching D-SLR Camera of ￥100K. Creation and expansion of new Hi-Amateur Market( Sub $1,000 segment ) Photo Enthusiast D-SLR for Professionals ** Data: IDC Update, Aug/2005

  5. 2. Product

  6. Professional Design Bundled Hood LED Backlight New Backlight Source 114% Color Gamut More Rich More Vivid Product Concept

  7. Affordable L E D Reference Color Stylish Pro-look Design Easy Color Calibration Key Feature • Product Overview Style innovator Craftsmanship Professional Look Hood Bundle Color Management System H/W : X-rite Huey S/W : Natural Color Expert CCFL Color Gamut 114% Ultra Wide Color Gamut of Professional Grade LED Magic Price Creation of Expanded Enthusiast Market to Professional market

  8. Specification Front Hood Back Soft Touch (Minimalism)

  9. Product Positioning • Objective : New Category Creator Better Performance / Technology Professional Category Create a New “Reference Monitor” Category ColorEdge Series Reference Series SpectraView General Purpose Monitor General Monitors Professional Monitor Cinema Display StylePro Series Better Price

  10. Value Curve • Eizo, Apple, & Samsung • Launching the product which has better color level than Eizo Color Gamut • Samsung’s bundled CMS package vs. Eizo’s optional CMS package vs. no CMS package of Apple Color Management System Brand • Brand awareness in professional monitor is behind Eizo Price • Better price than Eizo

  11. 3. Sales Point

  12. LED Backlight BLU (Backlight Unit) • LCD Monitor needs a source light • We called it BLU Conventional BLU • Cold Cathode Fluorescent Lamp(CCFL) • Type : Direct or Edge LED BLU • LED Source (R, G, B) Light • Type : Direct or Edge • Eco Friendly (No Mercury, No Halogen)

  13. NTSC Standard General LCD/M New CCFL LCD/M LED BLU Color Gamut 82% 97% 114% CIE 1976 0.7 0.6 LED (114%) 0.5 Normal CCFL (82%) 0.4 v' 0.3 0.2 0.1 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 u' 114% Color Gamut • Expansion of Color Gamut Color Gamut History Why Color Gamut? CCFL LED Experience clear and vivid color you’ve never seen before Emerald Green Deep Scarlet

  14. Adobe RGB Support • Cover Adobe RGB Color Space Adobe RGB • Conventional LCD Montior - It can only cover the sRGB color space - It cannot cover the CMYK color space completely • LED BLU monitor - XL20 can cover not only sRGB but also Adobe RGB color space - Adobe RGB cover the CMYK color space • Benefit - Don’t need to change the Color space from Adobe RGB into sRGB

  15. Color Management System Composition of CMS CMS • H/W : Calibrator - The equipment that measure the brightness and contrast of monitor • S/W : Natural Color Expert - Application Program for CMS • Color Management System - There are differences in output color among the devices (Printer, Monitor, Scanner Etc) and even each monitor - CMS means correction & consistency of each device for ICC standard Monitor Printer Calibrator Natural Color Expert

  16. Color Management System Natural Color Expert • Calibration & Emulation Support for H/W Calibration • Accurate Gamma, Color Temperature, White balance Setting • Changing Mode (sRGB, Adobe RGB, User-setting) • Gamma Control (1.0 ~ 2.5) • Uniformity control by 9 or 15 rectangles

  17. Image Viewer Soft Proofing • Preview function before you print out - Using Monitor & Printer ICC profile - Print image is affected by printer type, material type of paper and lighting condition - Image viewer show the preview image Monitor Printer

  18. Monitor Printer CMS Workflow Calibration Adobe RGB Adobe RGB Soft Proofing Accurate Print out

  19. 16.7M from a pallet of 1 billion 10 bit Look Up Table • Display color is 16.7M true color from a pallet of 1 billion • It can be possible from 10bit Look up table output • Internal chip reproduce the 10bit color from 8 bit input • It can express more smooth and accurate linearity characteristic • The data processing is high speed processing of 14bit

  20. Professional Design Hood Stylish Design • Bundled Hood (Professional Looking) - Protection from Ambient Light - Experience more accurate color to color sensitive user - Detachable - Hole for Calibrator cable - Inner Fabric (No reflection) • Professional Looking Design - Consistent black color cabinet - Elegant Front Bezel - Hidden Mode Indicator

  21. Professional Performance 20.1” Display Size UXGA • Big size display - More convenient working area to graphic designer, video editor • High resolution for professional user - 1600 x 1200 Resolution - 0.255mm Pixel pitch - Experience clear Image 600:1 CR Wide viewing angle • Static 600:1 Contrast Ratio - Clear black Image - Experience vivid image • No difference Image depend on direction -  Viewing Angle : 178˚/178˚ - Free direction working

  22. User Friendly Interface USB Hub DVI-D + DVI-I • Easy connection for USB device - USB 2.0 High Speed Hub - 1up, 2down • Various input Selection - Analog input + DVI-D Input - 2 DVI-D Input - Convenient source change Analog or DVI-D DVI-D

  23. Best Ergonomics HAS Pivot • Height Adjustable Stand - Height : 100mm - Smooth and convenient control • Pivot Function - Vertical Photo editing/show - Convenient AutoPivot Tilt, Swivel • Tilt : -5˚/+20˚ • Swivel : -150˚/+150˚ • Smooth & Easy control

  24. 4. Target Market

  25. Photo Enthusiast D-SLR Camera User • Increasing D-SLR Camera User - Users want to edit the photo in the monitor by themselves - They want to get same color between monitor and printer - D-SLR camera that support Adobe RGB is increasing

  26. Photo Studio • Photo studio have to set correct color - They have to edit photo with correct color - They want to install the Hood in the monitor

  27. Desktop Publishing • Conventional Monitor cannot support the CMYK color space - XL20 can support the CMYK color space - It means that the monitor can express the whole color what print out - They can identify the color in the monitor what they want

  28. Graphic Designer • Graphic designers are very sensitive to the color - XL20 support total solution for Color Management System - User can maintain the monitor quality by calibrator and s/w program - They don’t need to communicate the color by color chip

  29. Video Editing • The color linearity is very important to editor - XL20 has the 10bit LUT (Look Up Table) - More smooth color linearity can be expressed by 10bit LUT - Movie/TV/CF editing, Animation

  30. 5. Competitors

  31. Competitors

  32. Thank you

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