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Name is a Maori term meaning “dawn sky” or “new beginning” Reputation for serious Pinot Noir

Overview. Name is a Maori term meaning “dawn sky” or “new beginning” Reputation for serious Pinot Noir Pinot Noir consistently scores 90+ points Winegrowing pioneers of Martinborough One of the few wineries in the world to receive ISO14001 sustainability accreditation. Our Story.

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Name is a Maori term meaning “dawn sky” or “new beginning” Reputation for serious Pinot Noir

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  1. Overview • Name is a Maori term meaning “dawn sky” or “new beginning” • Reputation for serious Pinot Noir • Pinot Noir consistently scores 90+ points • Winegrowing pioneers of Martinborough • One of the few wineries in the world to receive ISO14001 sustainability accreditation

  2. Our Story • Owned and managed by a family trio - Clive Paton, his wife Phylland his sister Alison • Planted his first vines on a small, stony sheep paddock at the edge of the Martinborough in 1980 • One of a handful of people who pioneered winegrowing in the area

  3. Martinborough • Located on the southern part of the North Island • Produces around 1% of New Zealand’s total wine volume • Moderate climate with coastal influence from the south and east • Ancient river terraces with deep alluvial deposits and stony soils • Long ripening season • Wines have excellent concentration, texture and depth

  4. Wairarapa Valley, Martinborough Ata Rangi

  5. Vineyards • All located within the Martinborough appellation • Made up of 60 ft. deep, mineral-laden, free draining river gravels • Broken into 80 distinct parcels • Includes legendary “Abel” Pinot Noir Clone from Burgundy • Pinot Noir vines are among the oldest in New Zealand

  6. Vineyard Map

  7. Sustainability • Has achieved ISO14001 accreditation – rigorous & regularly audited environmental management system • Focus on soil health • Restoration of New Zealand’s stunning red flowering Rata trees • Currently in transition to fully organic status • Founding members of Sustainable Winegrowing of New Zealand

  8. Winemaking • Helen Masters, Head Winemaker • Traditional winemaking practices with indigenous yeasts used • Parcels are picked separately then co-fermented depending on the age of the vine • All Pinots barrel aged with French oak with low toasting levels • Daily monitoring

  9. The Wines Sauvignon Blanc Pinot Noir

  10. Support Material • Brand One Pager • Sell Sheet • Fact Sheets • Tasting Kits • Shelftalkers

  11. Selling Strategy • Share the pioneering story • Highlight the consistently great scores (90+ points) • Focus on the achievement in sustainability

  12. Summary • Rich pioneering history in the Wairarapa Valley • Pinot Noir vines among the oldest in New Zealand • Consistent scores with critics • Strong focus on sustainablity and founding members of Sustainable Winegrowing of New Zealand

  13. Thank You

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