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Carton Recycling Through VPR Carton Council Working to Recover Cartons. Carolina Recycling Association April 2013.
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Carton Recycling Through VPRCarton Council Working to Recover Cartons Carolina Recycling Association April 2013
The Carton Council is a group of carton manufacturers united to reduce the environmental impact of cartons by expanding recycling programs across the country and continuously improving the environmental performance of cartons. . Who is The Carton Council? Associate Member
Why Does the Carton Council Engage in VPR? ENVIRONMENT • Reduce end of life impact • Reduce carbon footprint throughout lifecycle • Act proactively to develop efficient systems CONSUMERS • Consumers want recyclability • Cartons gaining popularity in U.S. • Timing is right
What are cartons? Shelf-stable cartons contain on average, 74% paper, 22% polyethylene and 4% aluminum Refrigerated cartons contain about 80% paper and 20% polyethylene. No Wax! No Wax!
Achieving Voluntary Producer Responsibility MRFs & Brokers Paper Mills Cities / Consumers
Step 1: Build Sustainable Markets • Identify Suitable N.A. mill partners • Negotiate agreements with mills • Assist with equipment needs • Develop broker ties to move supply to markets • Develop Paper Stock Industries Spec Grade #52 Step 1
Step 2: Build Sustainable Supply Infrastructure • Develop long-term partnerships with MRFs • Provide sorting equipment and expertise • Provide broker services • Phase in collection as capacity comes online Step 2
Step 3: Build Collection System • Partner with local governments • Implement promotion and education campaigns • Involve schools Step 3
40% Access in 2012 FTC Logo – No Qualification (60%) FTC Logo –With Qualification (30%)
Thank you! Jason Hale jhale@recycle.com Visit the Carton Council: www.recyclecartons.com For updates and information, follow Carton Council on Facebook and Twitter@RecycleCartons
New PSI* Spec Grade #52 Aseptic/Gable Top Cartons • Consists of liquid packing board containers including empty, used PE coated, printed one-side aseptic and gable-top cartons containing no less than 70% bleached chemical fiber and may contain up to 6% aluminum foil and 24% PE film. • Prohibitive materials may not exceed 2% • Total out-throws may not exceed 5% *PSI = The Paper Stock Industries (PSI) Chapter is a national chapter of the Institute of Scrap Recycling Industries, Inc. (ISRI). It is dedicated to the recovered paper industry