American Legion Auxiliary Support Tools for Unit and Department Officers and Chairmen

1. American Legion Auxiliary Support Tools for Unit and Department Officers and Chairmen G As part of our VISTA project, we have been charged with developing leadership support tools for Unit and Department officers and chairmen. The idea behind the support tools is to provide the unit and department officers and chairmen with the resources necessary to do their everyday work with the Auxiliary. We have been working on preparing these materials since September. In the past, the Auxiliary has provided department training, and these tools will not completely replace this training, but can be used as a resource and can be used to train all members because everyone is a leaders and they deserve to have the same materials. - We developed a membership survey and spoke with leadership and staff to identify the topics to include in the training. The majority of survey answers were collected through an online survey. Survey questions were condensed and prioritized to be featured in the magazine, allowing responses by mail. 1800 members responded. - By a show of hands, how many of you took the membership development survey? An overview of the survey results can be found in your folder. From the survey results which you can find in your packet, we now have an outline of the materials we are developing. We ask that you write your questions down and place them in the question box and they will be answered tomorrow during the closing session. G As part of our VISTA project, we have been charged with developing leadership support tools for Unit and Department officers and chairmen. The idea behind the support tools is to provide the unit and department officers and chairmen with the resources necessary to do their everyday work with the Auxiliary. We have been working on preparing these materials since September. In the past, the Auxiliary has provided department training, and these tools will not completely replace this training, but can be used as a resource and can be used to train all members because everyone is a leaders and they deserve to have the same materials. - We developed a membership survey and spoke with leadership and staff to identify the topics to include in the training. The majority of survey answers were collected through an online survey. Survey questions were condensed and prioritized to be featured in the magazine, allowing responses by mail. 1800 members responded. - By a show of hands, how many of you took the membership development survey? An overview of the survey results can be found in your folder. From the survey results which you can find in your packet, we now have an outline of the materials we are developing. We ask that you write your questions down and place them in the question box and they will be answered tomorrow during the closing session.

2. Overview Relationship to the Unit Handbook Making the information available Tools Timetable for completion G We are now going to discuss the relationship between the training and the Unit handbook, what the tools will include, how we will make the tools available, and the timetable for completion.G We are now going to discuss the relationship between the training and the Unit handbook, what the tools will include, how we will make the tools available, and the timetable for completion.

3. Relationship to the Unit Handbook Practical implementation of the Unit Handbook Cross-referencing G - You will see a lot of parallels between the tools and the unit handbook. The difference is that the tools we are developing will allow members to practically implement the Unit Handbook. - We will not repeat what is in the handbook, but instead focus on applying the handbook using these tools. - There may be reference to the Unit handbook, but this will be through cross references and not through including the handbook verbatim. There are also topics that may overlap, so we will use cross referencing for that as well. Use VA&R as an example of cross-referencing unit handbook and leadership support toolsG - You will see a lot of parallels between the tools and the unit handbook. The difference is that the tools we are developing will allow members to practically implement the Unit Handbook. - We will not repeat what is in the handbook, but instead focus on applying the handbook using these tools. - There may be reference to the Unit handbook, but this will be through cross references and not through including the handbook verbatim. There are also topics that may overlap, so we will use cross referencing for that as well. Use VA&R as an example of cross-referencing unit handbook and leadership support tools

4. Making the Tools Available Ideas: Website Training modules G - The title of the Leadership Support Tools suggests that these are only for leaders of the Auxiliary. Even though the materials included in the tools are geared towards the leadership, for example the finance reports of the Auxiliary, we believe that these tools are important for every member to have access to. They can help with the everyday Auxiliary life of a member. We want to make sure that all of these materials are available to every member through the website. The website will also allow us to keep all of the tools up-to-date. Eventually, we would also like there to be training modules made available that any member could download from the website and present at a Unit meeting. These would be a series of PowerPoints to use for training, like if you would like to teach your unit about a certain topic. G - The title of the Leadership Support Tools suggests that these are only for leaders of the Auxiliary. Even though the materials included in the tools are geared towards the leadership, for example the finance reports of the Auxiliary, we believe that these tools are important for every member to have access to. They can help with the everyday Auxiliary life of a member. We want to make sure that all of these materials are available to every member through the website. The website will also allow us to keep all of the tools up-to-date. Eventually, we would also like there to be training modules made available that any member could download from the website and present at a Unit meeting. These would be a series of PowerPoints to use for training, like if you would like to teach your unit about a certain topic.

5. Outline of ALA Support Tools B -We have developed a working outline and need your help. -There is a half sheet of paper in your folder that asks you to rank the support tools in the order in which you think they should be complete. This will help us prioritize the topics. -You can also make comments about the support tools on the back of this sheet. -These comments can include: -Any other topics that you think needs to be covered -Reference a resource that exists in your department or unit that covers a topic and would be helpful -Please put the half sheets in the Support Tools Suggestions box. If you have any other questions or comments that are not put on the half sheet, you are welcome to put them in that box, the question box, or send them to us by email B -We have developed a working outline and need your help. -There is a half sheet of paper in your folder that asks you to rank the support tools in the order in which you think they should be complete. This will help us prioritize the topics. -You can also make comments about the support tools on the back of this sheet. -These comments can include: -Any other topics that you think needs to be covered -Reference a resource that exists in your department or unit that covers a topic and would be helpful -Please put the half sheets in the Support Tools Suggestions box. If you have any other questions or comments that are not put on the half sheet, you are welcome to put them in that box, the question box, or send them to us by email

6. Governance Recruitment Volunteer: Engage to Retain Strengthening Unit Relations Services/Benefits Marketing/Public Relations Fundraising/Partnership Development Procedures/Processes/Protocols Financial Management

7. Governance Structure of the ALA Roles & Responsibilities Difference between governing and managing Operating guidelines for Units and Departments Sample/Suggested Constitution & Bylaws Resolutions & Amendments Outline of LST B Constitution and Bylaws are being reviewed by the Strategic Planning Initiatives TeamB Constitution and Bylaws are being reviewed by the Strategic Planning Initiatives Team

8. Recruitment Eligibility Membership types Non-discrimination resolution Value of membership Member Responsibilities Target Groups Outline of LST B -The Non-discrimination resolution is from The American Legion�s 1923 convention -States that anyone can be a member of the Legion family �without distinction as to race, color, creed or class� -This was way ahead of its time.B -The Non-discrimination resolution is from The American Legion�s 1923 convention -States that anyone can be a member of the Legion family �without distinction as to race, color, creed or class� -This was way ahead of its time.

9. Volunteer: Engage to Retain How to plan a volunteer opportunity Ideas for volunteer opportunities How-to�s for: Children &Youth � Community Service Education � Poppy Girls State � Legislative Americanism � National Security Veterans Affairs &Rehabilitation Outline of LST B The how-to�s are being written by the program development VISTAsB The how-to�s are being written by the program development VISTAs

10. Strengthening Unit Relations New members Welcome committee Orientation Communication and collaboration �Thoughtful Brigade� Communicating with membership Conflict resolution Outline of LST BB

11. Services/Benefits Member benefits How to apply for AEF Outline of LST BB

12. Marketing/Public Relations Website templates Emblem usage guide Sample letters to the Editor How to make the Auxiliary visible Outline of LST BB

13. Fundraising Department and unit fundraising ideas Grant writing Letter to donor templates Outline of LST BB

14. Partnership Development Building the unit�s relationship with the Post How to collaborate with other organizations Outline of LST BB

15. Procedures/Processes/Protocols Membership How to start an e-unit Who to contact at all levels Programs/Committees Unit responsibilities for programs How to complete committee reports Outline of LST B -Who to contact: Unit, Department, and National level contacts.B -Who to contact: Unit, Department, and National level contacts.

16. Procedures/Processes/Protocols Leadership Running an effective meeting How to use the Plan of Action Responsibilities of Unit & Department Officers Other How-to for basic computer skills Outline of LST BB

17. Financial Management Tax forms Federal & State Requirements Budgeting Risk Management Outline of LST BB

18. Additional Resources Unit Handbook National and Department Constitution and Bylaws Robert�s Rules of Order Policies and Procedures Glossary of Auxiliary terms Outline of LST B B

19. Timetable for Completion Constantly being updated Other VISTAs Prioritizing B -The materials will be evolving as needed so there is not a time of completion. -If we receive a VISTA grant for next year, they will continue this project. -At this time, we are identifying what tools should be developed, as well as prioritizing the order in which they should be produced. B -The materials will be evolving as needed so there is not a time of completion. -If we receive a VISTA grant for next year, they will continue this project. -At this time, we are identifying what tools should be developed, as well as prioritizing the order in which they should be produced.

20. B -The recruitment, volunteer, and marketing sections are not included in the list, because those sections have been completed and are in your packets. B -The recruitment, volunteer, and marketing sections are not included in the list, because those sections have been completed and are in your packets.

21. Questions or Comments? volunteer@legion-aux.org or Question Box BB

23. Recruitment andMarketing/PR G Recruitment and marketing are so intertwined that we thought we would talk about them together. We need to raise awareness of the Auxiliary through its mission. All volunteer opportunities need to be marketed to publicize the mission of the Auxiliary and therefore recruit members and volunteers to serve the mission. This needs to be done at the unit level and is the responsibility of the unit�s PR chairman. All 9,500 units are doing great things, but we need to let other people know. You can find the recruitment and marketing chapter of the leadership support tools in your folder. Please feel free to take notes directly on the packets. We have provided you with the electronic version on the flash drive in your folder. G Recruitment and marketing are so intertwined that we thought we would talk about them together. We need to raise awareness of the Auxiliary through its mission. All volunteer opportunities need to be marketed to publicize the mission of the Auxiliary and therefore recruit members and volunteers to serve the mission. This needs to be done at the unit level and is the responsibility of the unit�s PR chairman. All 9,500 units are doing great things, but we need to let other people know. You can find the recruitment and marketing chapter of the leadership support tools in your folder. Please feel free to take notes directly on the packets. We have provided you with the electronic version on the flash drive in your folder.

24. Topics Covered Member responsibility Why women join the Auxiliary Tools for recruitment Recruiting younger members Recruitment through marketing and public relations Why women do not join the Auxiliary Auxiliary Advocates Recruitment and Marketing/PR GG

25. Ask the Audience How many new members have you recruited in the last year? Recruitment and Marketing/PR G G

26. Member Responsibility The American Legion Auxiliary is dedicated to enhancing the lives of veterans, military and their families. Auxiliary members are the workforce needed to fulfill this mission. Recruitment and Marketing/PR G - The Auxiliary is a Veteran Service Organization, and as such, each member has the responsibility to serve through volunteering. In fact, in order to have our non-profit status, we need to volunteer a certain amount of hours and not be known as a social club. Volunteering not only helps the mission of the Auxiliary, but also raises awareness for the Auxiliary and therefore helps recruit new members. - Everyone you know should know that you are a member of the Auxiliary. You are the face of the Auxiliary and therefore a Public Relations representative. In order for the Auxiliary to survive, it needs members and this is the responsibility of each member. This packet has many resources for members to use for recruitment. G - The Auxiliary is a Veteran Service Organization, and as such, each member has the responsibility to serve through volunteering. In fact, in order to have our non-profit status, we need to volunteer a certain amount of hours and not be known as a social club. Volunteering not only helps the mission of the Auxiliary, but also raises awareness for the Auxiliary and therefore helps recruit new members. - Everyone you know should know that you are a member of the Auxiliary. You are the face of the Auxiliary and therefore a Public Relations representative. In order for the Auxiliary to survive, it needs members and this is the responsibility of each member. This packet has many resources for members to use for recruitment.

27. Member Responsibility Fulfilling your Auxiliary responsibility (pg 2): Volunteer yourself Recruit others to join the Auxiliary and volunteer Recruitment and Marketing/PR G Now, take out a sheet of paper and write down the names of anyone you can think of who is eligible to be a member and is not. Please write down at least one name. G Now, take out a sheet of paper and write down the names of anyone you can think of who is eligible to be a member and is not. Please write down at least one name.

28. Member Insight �When recruiting a member, explain what the Auxiliary stands for. Make it known that we are here to help the veterans. This information gets lost in the shuffle and they think it�s a social club.� Recruitment and Marketing/PR - We need to make it clear in the community that our organization is about serving veterans, so we need to get back to the mission and volunteer. This will combat any assumptions that we are merely a social club.- We need to make it clear in the community that our organization is about serving veterans, so we need to get back to the mission and volunteer. This will combat any assumptions that we are merely a social club.

29. Why do women join the Auxiliary? Asked by a family member or friend Demonstrate support for veterans/military families To socialize at the Post Community involvement of the Auxiliary Volunteer opportunities Interest in a specific Auxiliary program Recruitment and Marketing/PR G The most common reason why women join the Auxiliary is that they were asked by a family member or friend, but a close third is to socialize at the Post, and the last three reasons have to do with volunteering. This suggests that the Auxiliary is more known for socializing at the Post than its volunteer involvement. The post is an important part of the Legion Family. It is where members can come together and support each other, and it is an important recruitment tool. However, it is necessary to make sure that the community knows that the Auxiliary does more than hang out at the post. We need to emphasize our volunteer involvement. Once again, the Auxiliary could lose its non-profit status if it is simply known as a social organization. We need to change the focus to volunteerism to attract active members. G The most common reason why women join the Auxiliary is that they were asked by a family member or friend, but a close third is to socialize at the Post, and the last three reasons have to do with volunteering. This suggests that the Auxiliary is more known for socializing at the Post than its volunteer involvement. The post is an important part of the Legion Family. It is where members can come together and support each other, and it is an important recruitment tool. However, it is necessary to make sure that the community knows that the Auxiliary does more than hang out at the post. We need to emphasize our volunteer involvement. Once again, the Auxiliary could lose its non-profit status if it is simply known as a social organization. We need to change the focus to volunteerism to attract active members.

30. Tools for Recruitment Approaching family and friends � even strangers: Recruitment and Marketing/PR G - The survey said that most people were recruited by family and friends, and we have provided a couple of tools to use when recruiting friends and family, as well as strangers. More than anything, you need to know the history of the Auxiliary, its mission, why you joined, and be enthusiastic! Trish Ward from the department of Kansas wrote The Rules of the Road handout on page 3 which gives examples of the Dos and Don�ts of recruiting. - On page 4, you will find instructions for an elevator speech. An elevator speech is a short, succinct, and persuasive speech that can be made in the 20 seconds that people normally spend on an elevator with someone. Creating an elevator speech ensures that you have thought through what you would say to a potential member and that you can express yourself in a short period of time. While recruiting, you are selling a product and need to think of recruitment as a sales pitch. Start with a question to the person so gauge what they know about the Auxiliary then gear your speech towards their answer. - There is a Invite a Friend Letter or Email template on page 5 which you can send out to family and friends about the Auxiliary. A letter like this one could also be used for fundraising. You do not have to ask them to be a member right off the bat, you could just invite them to a volunteer opportunity or a unit meeting. G - The survey said that most people were recruited by family and friends, and we have provided a couple of tools to use when recruiting friends and family, as well as strangers. More than anything, you need to know the history of the Auxiliary, its mission, why you joined, and be enthusiastic! Trish Ward from the department of Kansas wrote The Rules of the Road handout on page 3 which gives examples of the Dos and Don�ts of recruiting. - On page 4, you will find instructions for an elevator speech. An elevator speech is a short, succinct, and persuasive speech that can be made in the 20 seconds that people normally spend on an elevator with someone. Creating an elevator speech ensures that you have thought through what you would say to a potential member and that you can express yourself in a short period of time. While recruiting, you are selling a product and need to think of recruitment as a sales pitch. Start with a question to the person so gauge what they know about the Auxiliary then gear your speech towards their answer. - There is a Invite a Friend Letter or Email template on page 5 which you can send out to family and friends about the Auxiliary. A letter like this one could also be used for fundraising. You do not have to ask them to be a member right off the bat, you could just invite them to a volunteer opportunity or a unit meeting.

31. What resources do Auxiliary members need to recruit more effectively? Publicity in newspapers and on TV Suggestions on making meetings more welcoming Brochures, posters, flyers about Auxiliary�s mission Training Recruitment and Marketing/PR G There are templates on the website. Focus on engaging family and friends over recruiting though media More coming later Resources found on the legion and Auxiliary websites 4) Welcome to training! The membership survey showed a disconnect in communication between departments and units. The unit feel that if they get information from the department, it is a long time after national has sent it out. Responsibilities of president and membership chair in training members to recruit more effectively. You can take the information that you have learned at this workshop to your Units at your Department convention. G There are templates on the website. Focus on engaging family and friends over recruiting though media More coming later Resources found on the legion and Auxiliary websites 4) Welcome to training! The membership survey showed a disconnect in communication between departments and units. The unit feel that if they get information from the department, it is a long time after national has sent it out. Responsibilities of president and membership chair in training members to recruit more effectively. You can take the information that you have learned at this workshop to your Units at your Department convention.

32. Using Marketing and PR Tools Free publicity! (pg 7) Letter to the editor (pg 6) Brochures Publicizing techniques �Pledge to Serve� PSA Media fact sheets Statistics for speeches Recruitment and Marketing/PR G Both the Auxiliary and Legion�s websites have Public Relations resources for you to use. G Both the Auxiliary and Legion�s websites have Public Relations resources for you to use.

33. How can the Auxiliary recruit members in their 20s-40s? Reach out to young military families Offer mission-related volunteer opportunities that interest them Encourage young children to get involved Encourage children and grandchildren of members to join Involve the Juniors more (pg 9) Recruitment and Marketing/PR B -The average age of an Auxiliary member is 62 which makes sense given when the last major military conflict was. However, we need to focus on the servicemembers and families affected by the current conflicts in Iraq and Afghanistan. Many people know someone involved in the conflict, would like to help, and we need to be the avenue by which they do. In the packet, there are several ideas on how to recruit younger members. 1) In the packet, there are tips on how to approach military families on bases and it also tells you how to get in contact with bases. -Bases have volunteer divisions to encourage military servicemembers to do volunteer work. -We want to tell them about our volunteer opportunities -You cannot solicit membership at a base, but you can introduce the servicemembers to volunteer opportunities, and therefore the Auxiliary�s mission. 2) We need to offer mission-related opportunities that a younger crowd may be interested in. -Advertise through Facebook, on college campuses, and in schools -Provide opportunities to volunteer that will both interest the family and children to get everyone there. 3) Young military families may have children, and if we get them plugged into the Auxiliary, their family will also be interested in what we do. 4) Many members have children and grandchildren who are not members and we need to sign them up! 5) Juniors will be the future leaders so we need to make sure they are included in volunteer opportunities. -They need to feel valued and wanted so that they continue their membership into adulthoodB -The average age of an Auxiliary member is 62 which makes sense given when the last major military conflict was. However, we need to focus on the servicemembers and families affected by the current conflicts in Iraq and Afghanistan. Many people know someone involved in the conflict, would like to help, and we need to be the avenue by which they do. In the packet, there are several ideas on how to recruit younger members. 1) In the packet, there are tips on how to approach military families on bases and it also tells you how to get in contact with bases. -Bases have volunteer divisions to encourage military servicemembers to do volunteer work. -We want to tell them about our volunteer opportunities -You cannot solicit membership at a base, but you can introduce the servicemembers to volunteer opportunities, and therefore the Auxiliary�s mission. 2) We need to offer mission-related opportunities that a younger crowd may be interested in. -Advertise through Facebook, on college campuses, and in schools -Provide opportunities to volunteer that will both interest the family and children to get everyone there. 3) Young military families may have children, and if we get them plugged into the Auxiliary, their family will also be interested in what we do. 4) Many members have children and grandchildren who are not members and we need to sign them up! 5) Juniors will be the future leaders so we need to make sure they are included in volunteer opportunities. -They need to feel valued and wanted so that they continue their membership into adulthood

34. Military families Juniors Female veterans Students Occupational groups Faith-based groups Recruitment and Marketing/PR B -Ideas on how to approach each of the target groups are listed in the �How to Reach our Target Groups� handout on page 8 of your packet. -The target groups include who we think we could be most successful in recruiting. -A way to reach a lot of the target groups is through offering volunteer opportunities that interest them. 1 and 2) We just discussed approaching military families and juniors. 3) CBS News recently reported that female veterans make up 11% of the total force that have been deployed to Iraq and Afghanistan. That is over 212,000 female service members who are all eligible for membership in the Auxiliary. Furthermore, female veterans can become members in their own right. They don�t need to be a member of the Legion in order to join. 4) Students � Volunteer-based organizations in schools and on college campuses are a great place to start, there are also volunteer centers at universities to help match the students with volunteer opportunities. -When recruiting volunteers, go to those centers. -Some universities even have volunteer requirements for graduation. 5) Occupational groups �Occupational volunteers have a unique interest in their volunteer contributions because it is their passion or field of work, which means they are more likely to continue volunteering. For example, an attorney could help a veteran with legal issues or an accountant could help them with their taxes. 6) Faith-based groups � A very dedicated group that is known for being reliable and dependable, already dedicated to volunteering so we need to present opportunities to them to volunteer for veterans B -Ideas on how to approach each of the target groups are listed in the �How to Reach our Target Groups� handout on page 8 of your packet. -The target groups include who we think we could be most successful in recruiting. -A way to reach a lot of the target groups is through offering volunteer opportunities that interest them. 1 and 2) We just discussed approaching military families and juniors. 3) CBS News recently reported that female veterans make up 11% of the total force that have been deployed to Iraq and Afghanistan. That is over 212,000 female service members who are all eligible for membership in the Auxiliary. Furthermore, female veterans can become members in their own right. They don�t need to be a member of the Legion in order to join. 4) Students � Volunteer-based organizations in schools and on college campuses are a great place to start, there are also volunteer centers at universities to help match the students with volunteer opportunities. -When recruiting volunteers, go to those centers. -Some universities even have volunteer requirements for graduation. 5) Occupational groups �Occupational volunteers have a unique interest in their volunteer contributions because it is their passion or field of work, which means they are more likely to continue volunteering. For example, an attorney could help a veteran with legal issues or an accountant could help them with their taxes. 6) Faith-based groups � A very dedicated group that is known for being reliable and dependable, already dedicated to volunteering so we need to present opportunities to them to volunteer for veterans

35. Why don�t eligible women join? Too busy with family and career No one has asked them Living family member has not joined TAL They do not know they are eligible They have not heard of the Auxiliary They don�t believe the Auxiliary has anything to offer them Recruitment and Marketing/PR B B

36. Why don�t women join? No one has asked them Ask away! Living family member hasn�t joined TAL Explain to them how their family member can join Recruitment and Marketing/PR B We will discuss in the next presentation ways to accommodate the member who says she�s too busy The second reason why women don�t join was because No one has asked them: If most people join because a family member or friend asked them, each member should evaluate the eligibility of their family and friends. Know what makes a woman eligible and ask her if she would like to join. So pull out that list we had you write down earlier and start asking! You don�t know how they will respond until you ask. The 3rd was: Family member hasn�t joined TAL: Let them know how their family member can join and explain to them all of the benefits of being a memberB We will discuss in the next presentation ways to accommodate the member who says she�s too busy The second reason why women don�t join was because No one has asked them: If most people join because a family member or friend asked them, each member should evaluate the eligibility of their family and friends. Know what makes a woman eligible and ask her if she would like to join. So pull out that list we had you write down earlier and start asking! You don�t know how they will respond until you ask. The 3rd was: Family member hasn�t joined TAL: Let them know how their family member can join and explain to them all of the benefits of being a member

37. Why don�t women join? They don�t know they are eligible Step-relatives are eligible too! Female veterans are eligible in their own right They are not eligible Auxiliary advocates: How to include non-members in unit activities (pg 10) Recruitment and Marketing/PR B The 4th was: Many people do not know the eligibility requirements for an Auxiliary member. We encourage you to please take the time to go back and re-read the Unit Handbook to be able to answer any question that may arise about eligibility. -For example, many members do not know that step-relatives are eligible. Also, as we discussed earlier, female veterans can be members in their own right. The 5th was: They are not eligible: A new term we have created is Auxiliary Advocates, which can be found on page 10. This isn�t a new Membership category or anything like that, just a name for someone who is not eligible, but can still volunteering and act of behalf of the Auxiliary. -There are people who want to be able to help veterans through volunteering and it is important to include them in Auxiliary activities. -Throughout history, husbands of female veterans have not had a place in the Legion family but now they can be included and show their support as Auxiliary Advocates. -It is important to remember that the Auxiliary Advocates can volunteer on behalf of the Auxiliary and can be advocates for the Auxiliary in the community. -They also may have friends or family that would like to join. -They are a great resource to the Auxiliary that should not be ignored. B The 4th was: Many people do not know the eligibility requirements for an Auxiliary member. We encourage you to please take the time to go back and re-read the Unit Handbook to be able to answer any question that may arise about eligibility. -For example, many members do not know that step-relatives are eligible. Also, as we discussed earlier, female veterans can be members in their own right. The 5th was: They are not eligible: A new term we have created is Auxiliary Advocates, which can be found on page 10. This isn�t a new Membership category or anything like that, just a name for someone who is not eligible, but can still volunteering and act of behalf of the Auxiliary. -There are people who want to be able to help veterans through volunteering and it is important to include them in Auxiliary activities. -Throughout history, husbands of female veterans have not had a place in the Legion family but now they can be included and show their support as Auxiliary Advocates. -It is important to remember that the Auxiliary Advocates can volunteer on behalf of the Auxiliary and can be advocates for the Auxiliary in the community. -They also may have friends or family that would like to join. -They are a great resource to the Auxiliary that should not be ignored.

38. Why don�t women join? They have not heard of the Auxiliary They don�t believe the Auxiliary has anything to offer them Recruitment and Marketing/PR B -They haven�t heard about the Auxiliary: Use that elevator speech and inform them! Tell them why you joined and why you think they would enjoy it. -They don�t believe the Auxiliary has anything to offer them: Tell them about some of the benefits of being a member, not to mention all of the veterans and military families they will be helping in the process. It�s not about what the Auxiliary can do for you, it�s about what you can do for the Auxiliary! B -They haven�t heard about the Auxiliary: Use that elevator speech and inform them! Tell them why you joined and why you think they would enjoy it. -They don�t believe the Auxiliary has anything to offer them: Tell them about some of the benefits of being a member, not to mention all of the veterans and military families they will be helping in the process. It�s not about what the Auxiliary can do for you, it�s about what you can do for the Auxiliary!

39. Recruit and volunteer Younger members & target groups Publicize every Auxiliary event or achievement! Recruitment and Marketing/PR B - Each member needs to recruit others to volunteer and become members and become active and volunteer themselves. - We discussed the different ways of approaching younger members and target groups Make sure that you publicize every Auxiliary event or achievement so that the community learns about the mission of the Auxiliary and wants to become a part of a great organization. Remember: Please put any questions or comments in the question box. B - Each member needs to recruit others to volunteer and become members and become active and volunteer themselves. - We discussed the different ways of approaching younger members and target groups Make sure that you publicize every Auxiliary event or achievement so that the community learns about the mission of the Auxiliary and wants to become a part of a great organization. Remember: Please put any questions or comments in the question box.

40. Let�s Get Back to Auxiliary Feud!

41. Thanks for playing Auxiliary Feud!

42. EngagetoRetain G We have found through research and the survey that the best way to retain membership is to engage them. There are two main ways to engage members. 1) Getting them involved in volunteer opportunities 2) Making them feel welcome at the unit. G We have found through research and the survey that the best way to retain membership is to engage them. There are two main ways to engage members. 1) Getting them involved in volunteer opportunities 2) Making them feel welcome at the unit.

43. Topics Covered Why do women renew their membership? Volunteer focus How to get involved Why do women not renew their membership? Communication tools How to welcome new members Team building Disharmony Engage to Retain GG

44. Why do women renew their membership? The top 3 reasons given included: Support for veteran families Patriotism Vested interest in Auxiliary programs Originally joined because they were asked by a family member or friend Engage to Retain G Women renew their membership to support and help veterans, as opposed to joining because they were asked by a family member or friend. This supports the theory that women will continue being members if they are engaged. They need to feel like they and the Auxiliary are making a difference. G Women renew their membership to support and help veterans, as opposed to joining because they were asked by a family member or friend. This supports the theory that women will continue being members if they are engaged. They need to feel like they and the Auxiliary are making a difference.

45. Member Insight �Members want to belong to an active group; a group that is volunteering and helping, not one that sits each month and does the same old things for the same old programs.� Engage to Retain GG

46. Getting Involved How to develop a volunteer project (pg 2) Surveys for community and unit (pg 4-5) Ideas for volunteer opportunities (pg 6-7) Project Planning Form (pg 3) Promote the event Call/email a reminder Record hours Engage to Retain G - Start with forming a group for developing the project. Then survey your community to identify what the needs are as well as what other volunteer organizations have events that you may be able to piggy back on. You also need to make note of the resources in your area. Are there universities? A VA med center? - Find promotion opportunities when survey the community. If you have a VA facility in your area, be sure to make them aware of any event you have having. They are excellent free publicity. A representative from the VA can even come and educate the veterans and servicemembers on their benefits and sign them up for VA services. Take advantage of the VA and Auxiliary partnership. - There is a laundry list of volunteer opportunities for people of different ages and capabilities. This list can help you get started when brainstorming what project you are going to do. - It is important to make a step-by-step plan with a goal and objectives. There is a Project Planning Form on page 3 to help you plan your project. - Record hours � the volunteer does not have to be a member for the Auxiliary to get credit for their hours. G - Start with forming a group for developing the project. Then survey your community to identify what the needs are as well as what other volunteer organizations have events that you may be able to piggy back on. You also need to make note of the resources in your area. Are there universities? A VA med center? - Find promotion opportunities when survey the community. If you have a VA facility in your area, be sure to make them aware of any event you have having. They are excellent free publicity. A representative from the VA can even come and educate the veterans and servicemembers on their benefits and sign them up for VA services. Take advantage of the VA and Auxiliary partnership. - There is a laundry list of volunteer opportunities for people of different ages and capabilities. This list can help you get started when brainstorming what project you are going to do. - It is important to make a step-by-step plan with a goal and objectives. There is a Project Planning Form on page 3 to help you plan your project. - Record hours � the volunteer does not have to be a member for the Auxiliary to get credit for their hours.

47. Getting Involved How to recruit and engage to retain volunteers (pg 8-9) How to participate in a volunteer event (pg 10-11) Do administrative work, but want hands-on volunteer opportunities Engage to Retain G The hands-on opportunities could be something as simple as packing backpacks for operation military kids. They provide all the supplies and you provide the manpower. G The hands-on opportunities could be something as simple as packing backpacks for operation military kids. They provide all the supplies and you provide the manpower.

48. How does your unit encourage members to volunteer? Promoting current volunteer projects Providing several opportunities to volunteer in different capacities Offering a variety of days and times to volunteer Engage to Retain G - These are some strategies that units use to engage their members. Think about what your unit and your department is doing to engage your members in volunteer activities. What is working and what could use some improvement? Following these strategies is important for a successful volunteer project. G - These are some strategies that units use to engage their members. Think about what your unit and your department is doing to engage your members in volunteer activities. What is working and what could use some improvement? Following these strategies is important for a successful volunteer project.

49. Member Insight �I can't find a place in the organization. I do countless hours of volunteer work in the community, of which my unit loves to be able to brag about in their reports, but you can find me no place in the organization itself. I am beginning to find my tie in the Auxiliary a waste when so many other organizations make better use of my time and talent.� Engage to Retain G This member is an example of burnout. She does not feel appreciated for her work, and she feels like her time could be better spent doing mission outreach projects. She doesn�t want to waste her time on projects that do not directly support veterans. G This member is an example of burnout. She does not feel appreciated for her work, and she feels like her time could be better spent doing mission outreach projects. She doesn�t want to waste her time on projects that do not directly support veterans.

50. Team Building Exercise G Please find on your table a paperclipped stack of quotes. Each of these quotes is about change. Notice that around the room there are quotes on the wall. Take a quote from the pile and go stand near the poster with the quote that you have on your paper. There will be 16 people at each quote. You have three minutes to find your quote. Go!G Please find on your table a paperclipped stack of quotes. Each of these quotes is about change. Notice that around the room there are quotes on the wall. Take a quote from the pile and go stand near the poster with the quote that you have on your paper. There will be 16 people at each quote. You have three minutes to find your quote. Go!

51. Team Building How does it feel to not be accepted into a group or team? Is it intentional? GG

52. Team Building How did it feel when you found someone with the same message? BB

53. Team Building Why didn�t those persons already in a team reach out to the excluded persons? How did organizational policies, or our own self-interests, prevent us from including others? GG

54. Team Building What can we do to include others �in the loop�? B -Please return to your seatsB -Please return to your seats

55. Team Building What lessons does this exercise have for team building? Group go to the individual Include everyone GG

56. Team Building Promote good morale and protect the group�s reputation. The success of an Auxiliary member contributes to the success of the Auxiliary as a whole. Express positive expectations of each other. Empower and encourage others to achieve results. Lack of teamwork often develops conflict. GG

57. Member Insight �I used to be very active, but one member told me after a meeting that she did not like me.� �I was told by a �good friend� all the things I did wrong while being very involved in volunteering for our Legion & Auxiliary functions.� � Engage to Retain B -These are some quotes from members to think about as we go into our next topicB -These are some quotes from members to think about as we go into our next topic

58. Why don�t women renew their membership? No personal contact from their unit and lack of communication Engage to Retain B -As you can see from the previous quotes, there can be several reasons, but the number one answer was�B -As you can see from the previous quotes, there can be several reasons, but the number one answer was�

59. Communication Tools Ways to provide contact to new members: Phone call from unit officer Welcome Committee (pg 12) New Member Orientation New Member Packet How to be a Mentor (pg 13) Engage to Retain B -We asked on the survey how new members should be welcomed. They ranked the following: -Phone call from unit officer -Welcome packet from unit -Welcome packet from department -Welcome packet from National -Above all, it is most meaningful for members to have contact at the unit level. -They need to have a connection with the unit with which they have placed their membership and would like to get to know their fellow unit members personally. Welcome Committee: On page 12, you can find information about what a Welcome Committee entails, including responsibilities of the committee, what should be included in New Member Orientation, and what goes into a New Member Packet -How to be a mentor is not only new member to seasoned member, but also between a member in a leadership role and a member who wants to be in a leadership roleB -We asked on the survey how new members should be welcomed. They ranked the following: -Phone call from unit officer -Welcome packet from unit -Welcome packet from department -Welcome packet from National -Above all, it is most meaningful for members to have contact at the unit level. -They need to have a connection with the unit with which they have placed their membership and would like to get to know their fellow unit members personally. Welcome Committee: On page 12, you can find information about what a Welcome Committee entails, including responsibilities of the committee, what should be included in New Member Orientation, and what goes into a New Member Packet -How to be a mentor is not only new member to seasoned member, but also between a member in a leadership role and a member who wants to be in a leadership role

60. Communication Tools Ways to provide personal contact to members: Thoughtful Brigade (pg 14) Communicating with members (15-18) Websites/Twitter/Flickr MyVetwork Engage to Retain B -Thoughtful Brigade: It�s a group of about 10 members in a unit whose job is to make members feel welcomed and valued in the organization. -Recognize birthdays, anniversaries, personal achievements, get well cards, sympathy cards -It can be as simple as making a phone call or sending a card just to show that the member is being thought of -Communicating: Newsletters, Email, Cards, Phone Tree, websites such as Facebook and Twitter -MyVetwork is a website where friends, family, and servicemembers can connect with each other to exchange ideas, information, and offer/receive support, you can also find volunteer opportunities -How-to make a website for your unit or department is also includedB -Thoughtful Brigade: It�s a group of about 10 members in a unit whose job is to make members feel welcomed and valued in the organization. -Recognize birthdays, anniversaries, personal achievements, get well cards, sympathy cards -It can be as simple as making a phone call or sending a card just to show that the member is being thought of -Communicating: Newsletters, Email, Cards, Phone Tree, websites such as Facebook and Twitter -MyVetwork is a website where friends, family, and servicemembers can connect with each other to exchange ideas, information, and offer/receive support, you can also find volunteer opportunities -How-to make a website for your unit or department is also included

61. Member Insight �I was signed up in the Auxiliary as a baby by my grandmother. Now, I am an adult and would really like to get involved in my local unit. I looked online and couldn�t find any information about who to contact. I got really disappointed and gave up. I figure if they don't care enough about getting members involved by having a web presence, it's probably not worth my time, because they very well won't be open to new members and modern ideas.� Engage to Retain B This member�s experience goes to show that each member has a preferred way to communicate and we need to be understanding of that and try to communicate in as many ways as possible to meet each member�s needs.B This member�s experience goes to show that each member has a preferred way to communicate and we need to be understanding of that and try to communicate in as many ways as possible to meet each member�s needs.

62. Engage to Retain B -We discussed earlier in the Recruit section about how the #1 answer to why eligible women don�t join is because they are too busy with their family or career. Now, current members say that the #2 reason why they don�t renew their membership is because they don�t have enough time to devote. B -We discussed earlier in the Recruit section about how the #1 answer to why eligible women don�t join is because they are too busy with their family or career. Now, current members say that the #2 reason why they don�t renew their membership is because they don�t have enough time to devote.

63. Accommodating the �too busy� member E-units (pg 17) Ways to volunteer from home (pg 6-7) Volunteer as a family Recruitment and Marketing/PR B There are 3 ways that we propose accommodating the member who says she�s too busy. I�m going to discuss e-units, ways to volunteer from home, and how to include the whole family in Auxiliary activities. E-units: E-units are for those members who really want to be involved, but they just don�t have the time to devote to going to meetings or they can�t get to unit meetings for any number of reasons. We have How-to Start an E-Unit on page 17 which includes all of the steps to take in doing so. Volunteering from home: Coupon clipping, ditty bags, cooking for a veterans home Volunteering as a family: Once someone joins the Auxiliary, their family can come and take part in all that we offer. They can do volunteer events together, they can participate in projects that support our troops overseas, etc. We recently got a letter from a member in Kansas who spent hours cutting coupons for military families overseas with her 6 year old daughter. It�s possible for everyone to get involved in some way, no matter how busy your life is.B There are 3 ways that we propose accommodating the member who says she�s too busy. I�m going to discuss e-units, ways to volunteer from home, and how to include the whole family in Auxiliary activities. E-units: E-units are for those members who really want to be involved, but they just don�t have the time to devote to going to meetings or they can�t get to unit meetings for any number of reasons. We have How-to Start an E-Unit on page 17 which includes all of the steps to take in doing so. Volunteering from home: Coupon clipping, ditty bags, cooking for a veterans home Volunteering as a family: Once someone joins the Auxiliary, their family can come and take part in all that we offer. They can do volunteer events together, they can participate in projects that support our troops overseas, etc. We recently got a letter from a member in Kansas who spent hours cutting coupons for military families overseas with her 6 year old daughter. It�s possible for everyone to get involved in some way, no matter how busy your life is.

64. Unit disharmony Too many members focus on self, not service Age and race discrimination Engage to Retain B -All of these reasons intertwine: There is unit disharmony BECAUSE members focus on themselves and because of discrimination -Some members focus on their position in the Auxiliary and how many friends they have, and not about volunteering and the mission -In the survey, there were several comments about age discrimination. -Whether it was the younger members feeling that the older members didn�t listen to their ideas or the older members not feeling respected by the younger members and thinking they are trying to come in and change everything. -There were also some comments about members feeling discriminated against because of their race, if they were one of the only people in their unit of a certain race. -This goes back to that Non-discrimination resolution that was put into place over 80 years ago and none of this should be taking place ever.B -All of these reasons intertwine: There is unit disharmony BECAUSE members focus on themselves and because of discrimination -Some members focus on their position in the Auxiliary and how many friends they have, and not about volunteering and the mission -In the survey, there were several comments about age discrimination. -Whether it was the younger members feeling that the older members didn�t listen to their ideas or the older members not feeling respected by the younger members and thinking they are trying to come in and change everything. -There were also some comments about members feeling discriminated against because of their race, if they were one of the only people in their unit of a certain race. -This goes back to that Non-discrimination resolution that was put into place over 80 years ago and none of this should be taking place ever.

65. Member Insight �If you are not in the �IN� group, you will not feel welcome. I am aware that some members have been asked to transfer out.� Engage to Retain BB

66. Member Insight �Members adhere to the �We've never done that before� mentality, thus not allowing the unit�s involvement in new and different activities/programs. Times have changed and long term members must allow for changes.� Engage to Retain BB

67. Unit Disharmony Competition vs. Conflict (pg 19) Signs of conflict (pg 20) Stages of conflict (pg 20) Engage to Retain B The information found in the conflict management section of your engage packet mostly came from the Department of Texas leadership guide, so thank you Texas! Many times people confuse competition with conflict, but competition is supposed to be positive and bring out everyone�s best effort. The conflict occurs when people start comparing themselves to others, become poor sports, or have a bruised ego. The signs of conflict and the stages of conflict can both be found on page 20 of your Engage packet. Your packet also describes different conflict-prone personalities which we encourage you to look over. This may help you better understand yourself and how you handle conflict as well as how other people may handle conflict. B The information found in the conflict management section of your engage packet mostly came from the Department of Texas leadership guide, so thank you Texas! Many times people confuse competition with conflict, but competition is supposed to be positive and bring out everyone�s best effort. The conflict occurs when people start comparing themselves to others, become poor sports, or have a bruised ego. The signs of conflict and the stages of conflict can both be found on page 20 of your Engage packet. Your packet also describes different conflict-prone personalities which we encourage you to look over. This may help you better understand yourself and how you handle conflict as well as how other people may handle conflict.

68. Resolving Unit Disharmony Methods for resolving conflict (pg 21) Negotiation Mediation Arbitration Engage to Retain B The methods for managing and resolving conflict are� Negotiation is when representatives of groups in a conflict situation meet to resolve their differences and reach an agreement-- negotiations often involve compromise and there is give and take for each party. Mediation is when a person independent of the situation will come in to try to settle the conflict. This person will advise both groups and suggest possible solutions. Mediators only advise; they don�t make the final decision. A skilled mediator gains the trust and confidence from all involved in the conflict. Arbitration is when a person independent of the situation acts as the judge who decides the terms of settling the conflict. Both parties in the conflict have to agree on this person and with their final decision. A district president or officer is a good option for the mediator or arbitrator so that unit officers can remain neutral. A full description of each of these methods can be found on page 21 of your Engage packet. B The methods for managing and resolving conflict are� Negotiation is when representatives of groups in a conflict situation meet to resolve their differences and reach an agreement-- negotiations often involve compromise and there is give and take for each party. Mediation is when a person independent of the situation will come in to try to settle the conflict. This person will advise both groups and suggest possible solutions. Mediators only advise; they don�t make the final decision. A skilled mediator gains the trust and confidence from all involved in the conflict. Arbitration is when a person independent of the situation acts as the judge who decides the terms of settling the conflict. Both parties in the conflict have to agree on this person and with their final decision. A district president or officer is a good option for the mediator or arbitrator so that unit officers can remain neutral. A full description of each of these methods can be found on page 21 of your Engage packet.

69. Summary Serve the mission! Communicate! Build each other up, don�t tear each other down! Engage to Retain G - Remember that the Auxiliary�s mission is to help veterans and servicemembers, as well as their families, and each Auxiliary member is a family member of a veteran or servicemember. Therefore, part of our mission is to serve each other. We must encourage each other and each other�s ideas. We must focus on service, not self. We must hold each other accountable to work towards our mission. G - Remember that the Auxiliary�s mission is to help veterans and servicemembers, as well as their families, and each Auxiliary member is a family member of a veteran or servicemember. Therefore, part of our mission is to serve each other. We must encourage each other and each other�s ideas. We must focus on service, not self. We must hold each other accountable to work towards our mission.

70. Next�Kris Nelsonwith Don�t Let Personal Battles Start a War G - No one likes to be told that they are wrong or that they have room for improvement. Insecurities arise and people get hurt rather than grow from the critique. Often times it is because the critic did not use constructive criticism or feedback. - Candidate for National Vice President, Kris Nelson, will now present on constructive feedback and conflict resolution.G - No one likes to be told that they are wrong or that they have room for improvement. Insecurities arise and people get hurt rather than grow from the critique. Often times it is because the critic did not use constructive criticism or feedback. - Candidate for National Vice President, Kris Nelson, will now present on constructive feedback and conflict resolution.