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The Magic of Match Day. Midwest Community Foundations’ Ventures www.mcfv.org. It’s all about. Importance of an immediate need Incentive of giving more for less Urgency of a time limit Resources of a whole community. www.mcfv.org. 2. The Columbus Foundation, Ohio
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The Magic ofMatch Day Midwest Community Foundations’ Ventureswww.mcfv.org
It’s all about Importance of an immediate need Incentive of giving more for less Urgency of a time limit Resources of a whole community www.mcfv.org 2
The Columbus Foundation, Ohio Community Foundation for Muskegon County, Michigan Community Foundation of St. Clair County, Michigan Fremont Area Community Foundation, Michigan Findlay-Hancock County Community Foundation, Ohio Hillsdale County Community Foundation, Michigan Kalamazoo Community Foundation, Michigan contributors www.mcfv.org 3
AS OF AUGUST 2010: • The national unemployment rate was 9.5% • Michigan’s unemployment rate was 13.1% • One in every 40 homes in Michigan is in foreclosure • Foundation grantmaking was down nearly 9% compared to 2008 New Reality… www.mcfv.org 4
New Opportunity. • Draw on local expertise • Lead community effort • Convene and engage nonprofit partners • Meet immediate needs withimmediate response www.mcfv.org 5
The Benefits of • Donors find an exciting incentive for giving. • Nonprofits gain new resources, donors, visibility and interest in their work. • Community foundation lives its role as convener, catalyst and leader, responding to the community’s most pressing needs. • Community reaps the final outcomes of the gifts. www.mcfv.org 6
Design your own Know Your Reasons Why Plan the Big Day Prepare Your Partners Give it Proper Promotion Seize the Day Manage the After-Match www.mcfv.org 7
toolkit Planning brief Concepting tool Pre-meeting handout Tracking spreadsheet Statement of agreement Sample documents www.mcfv.org 8
Know Your Reasons Why The Magic of Match Day Understand why a Match Day will help address urgent needs in your community—and how to structure it for effectiveness. Planning brief www.mcfv.org 9
Plan the Big Day The Magic of Match Day Engage broad group in Match Day planning. Draw on the thinking of internal and external partners to define parameters for the experience. Concepting tool www.mcfv.org 10
Prepare Your Partners The Magic of Match Day Communicate completely and regularly with internal and external partners to create clarity around Match Day objectives, process and expectations. Sample participant guidelines Statement of agreement Pre-meeting handout www.mcfv.org 11 11
Give it Proper Promotion The Magic of Match Day Use personal connections, media vehicles and technology to consistently communicate the compelling messages of Match Day. Promotional samples www.mcfv.org 12 12
Seize the Day The Magic of Match Day Have preparations in place to ensure a rewarding experience for donors, nonprofit partners, the community foundation—and community. Tracking spreadsheet www.mcfv.org 13 13
Manage the After-Match The Magic of Match Day Match Day doesn’t end when gifts stop coming in. Keep celebrating the stories of impact, collaboration and generosity. www.mcfv.org 14 14
The Magic of Match Day Questions? www.mcfv.org 15 15
The community response to Match Day was incredible. By mid-morning, it was clear what a powerful and uplifting day of giving we were in the midst of. It was exactly what our community needed. HILLSDALE COMMUNITY FOUNDATION www.mcfv.org 16
The Magic of Match Day Download today mcfv.org