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The rhetorical situation

Explore the elements of ethos, pathos, and logos in your favorite advertisement, and examine their impact on the audience. Understand the role of the author, audience, and purpose in shaping the message.

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The rhetorical situation

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  1. The rhetorical situation Ethos, pathos, and logos

  2. WUQ Think about your favorite advertisement, either fromtelevision, the internet, or a magazine/paper. 1. Describe this advertisement. 2. Why did you remember it? 3. What effect did it have on you?

  3. Rhetoric • Definition: the art of speaking or writing effectively, especially as a way to persuade or influence people • language that is intended to influence people (and that may not be honest or reasonable) • Now, create your own definition.

  4. Author • The author is the WHO behind something. • How does their background/beliefs influence the message? • Who was hired to write this advertisement—does this change anything? • The creator

  5. Audience • The audience is the “who is this for?” • An author’s audience is the particular group of readers or viewers that the author is writing to/for. • Think, is this written for: 1. My supervisors? 2. My peers? 3. Consumers? 4. My family/friends 5. Strangers in my field of study?

  6. Purpose • The purpose is “what is this for?” • An authors purpose is their main reason for writing. • (3) main purposes for writing: 1. To inform 2. To persuade 3. To entertain

  7. What’s the Purpose? To Inform!

  8. What’s the Purpose?

  9. What’s the purpose? To Inform!

  10. What’s the purpose?

  11. What’s the purpose? To Persuade!

  12. What’s the purpose? To Persuade!

  13. Identify Author, Audience, and Purpose

  14. Identify Author, Audience, and Purpose

  15. Identify Author, Audience, and Purpose

  16. Identify Author, Audience, and Purpose

  17. The full picture

  18. Logos is the appeal to logic—the argument itself; the reasoning the author gives; logical evidence. To appeal to logos

  19. The appeal to ethos Ethos is the appeal to credibility—how an author build credibility and trustworthiness.

  20. The appeal to pathos Pathos is the appeal to emotion—words or passages an author uses to activate or use emotion to convince the audience.

  21. Identify Logos, ethos, & pathos

  22. Jamie oliver ted talk • Using details from the speech, identify author, audience, and purpose. • https://www.ted.com/talks/jamie_oliver/transcript?language=en

  23. WUQ #2 In my life • When have you used rhetoric for your own purposes? • Think of something that encompasses all or focus on one. • Something to think about: There is always audience, author, purpose…but don’t force the appeals!

  24. Convince me • Get into groups of 4 • Create a proposition for me • Write down the Rhetorical Situation and how you will use the three appeals to convince me

  25. Ticket out the door What are the pieces of the rhetorical triangle and what is the purpose of each?

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