1 / 12

Recruitment and Retention: Cracking the Code Roseville Rotary Club January 6, 2014

Recruitment and Retention: Cracking the Code Roseville Rotary Club January 6, 2014 . “If you have always done it that way, it’s probably wrong.”. Change is an Unnatural Act. Recruitment: How Do They Do It?. Seven Steps to Improved Recruitment State the challenge

merrill
Download Presentation

Recruitment and Retention: Cracking the Code Roseville Rotary Club January 6, 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Recruitment and Retention: Cracking the Code Roseville Rotary Club January 6, 2014

  2. “If you have always done it that way, it’s probably wrong.”

  3. Change is an Unnatural Act

  4. Recruitment: How Do They Do It? Seven Steps to Improved Recruitment • State the challenge • Identify and know the prospect • Understand your assets andyour barriers • Refine the prospect • Define your value proposition (AKA promise) • Develop strategies and tactics • Measure and refine

  5. Recruitment: A Rotary Example • State the Challenge Departing members are outpacing new members. • Identify and Know the Prospects Young professionals under 40 • Question traditions, status quo • Lots of competition for limited time • Work is 24/7 • Live in a digital world • Value social responsibility

  6. Recruitment: A Rotary Example • UnderstandYourAssetsandBarriers

  7. Recruitment: A Rotary Example • Refine the Prospect • Service businesses • Limited travel • Age 30-40 • Define Your Value Proposition • Rotary offers a worldwide network of inspired individuals who translate their passions into relevant social causes to change lives in communities. • Connections for good. Knowledge Where is Rotary? Favorability

  8. Recruitment: A Rotary Example • Develop Strategies and Tactics • “Market to corporate social responsibility departments, not just individual employees” • “More Rotaract and Interact clubs” • “Rotary ambassadors on college campuses” • “Offer a ‘no-meal’ option at meetings” • “Relax the meeting requirements” • “Raise the awareness of Rotary” • “More consistent recruitment efforts” • Measure and Refine

  9. Awareness-to-Action Continuum

  10. Retention: Lessons from the Front Lines • Once you get ‘em, keep ‘em. • Always play to your strengths. • Knock down the major barriers (carefully). • Cultivate a relentless disregard for the status quo. • Listen and learn.

  11. Retention: Lessons from the Front Lines What‘s out: What‘s in: We could never do that. What would happen if we did? We tried that before and it didn’t work. What’s changed since then? How can we be sure? We’ll risk our base if we… Compared with our competition/ other regions/last year we are doing better Is it the best that we can be doing?

  12. “Nothing great was ever achieved without enthusiasm.”

More Related