Who Am I?

1. What Skills Do I Need? Where Am I Headed? Who Am I?

2. Developing Your Leadership Brand How do you want to be known?

3. “A leadership brand conveys your identity and distinctiveness as a leader. It communicates the value you offer.” - Ulrich and Smallwood

4. Leadership Brand A leadership brand is a promise you make to people who do business with you. It represents all the things you stand for including your: Values Attitudes Behaviors Communication style Attire/grooming

5. Let’s watch an example

6. Exercise: Developing Your Leadership Brand Five Questions 1. What results do you want to achieve in the next year? 2. What do you wish to be known for? Do you have a distinctive identity? 4. Do you have a leadership brand statement? 5. Do others know about you and your brand? Source: Dave Ulrich and Norm Smallwood, Developing Your Leadership Brand, Harvard Management Update, 2007

7. Focus = Results Step 1: Ask yourself: What results do I want to achieve in the next year? Then, write down three. The significant results I want to deliver this year are: ------------------------ ------------------------ ------------------------ A leadership brand helps you be effective in the position you currently have as well as the position you aspire to.

8. Your “Emotional Aftertaste” Next step: Identify what you wish to be known for. Look at your top five values from the first module. When those values are manifested in your behavior and interaction with others, what adjectives would your colleagues use to describe you? 1. 2. 3. 4. 5.

9. Values in Action Do you have a distinctive identity? Next, take those adjectives and come up with two-word phrases that reflect your desired identity. Example: “calmly driven” is very different than “tirelessly driven.” “A brand is an emotional aftertaste that's conjured up by a series of experiences. Think about your grandmother. Feel it? That feeling is your grandma's brand.” - ZeFranke Source: Dave Ulrich and Norm Smallwood, Developing Your Leadership Brand, Harvard Management Update, 2007

10. Your Personal Tagline Next, construct your leadership brand statement. The purpose of this step is to make a connection between what you want to be known for (Steps 2 and 3) and your desired results (Step 1). Fill in the blanks: "I want to be known for being ______________ so that I can deliver __________.“ Source: Dave Ulrich and Norm Smallwood, Developing Your Leadership Brand, Harvard Management Update, 2007

11. Is There Alignment? Finally, make your brand identity real. Be careful not to over-promise and then under-deliver. Example, if you wish to be seen as focused yet flexible, do others actually perceive you that way? How can you find out? Source: Dave Ulrich and Norm Smallwood, Developing Your Leadership Brand,, Harvard Management Update, 2007

12. Top Five Leadership Lessons From Michael Scott, Branch Manager, DunderMifflin Scranton

13. # 1: Show Appreciation for Others “Presents are the best way to show someone how much you care. It is like this tangible thing that you can point to and say, ‘Hey man, I love you this many dollars-worth.’”

14. #2: Leadership ≠ Friendship “Would I rather be feared or loved? That’s easy – both. I want people to be afraid of how much they love me.”

15. #3: Treat Everyone With Respect “You may look around and see two groups here: white collar, blue collar. But I don’t see it that way, and you know why not? Because I am collar-blind.”

16. #4: Don’t Go Changin’ “I’m an early bird and a night owl. So I’m wise and I have worms.”

17. #5: It’s a process, not a milestone “You should never settle for who you are.”

18. #5: It’s a process, not a milestone “You should never settle for who you are.”

19. Michael Scott’s Most Important Lesson We all have more to learn and skills to develop, but if we genuinely care about others and our hearts are in the right place, we are capable of being effective leaders.

20. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” - John Quincy Adams