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PR Chapter 14. WHO ARE WE . NATA Domains Educational Requirements Professional Requirements Regulation. WHAT WE DO. Explain your job as well as AT in other settings. WHY DO WE DO WHAT WE DO. Service Under direction of a physician Gatekeeper to the medical community
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WHO ARE WE • NATA Domains • Educational Requirements • Professional Requirements • Regulation
WHAT WE DO • Explain your job as well as AT in other settings.
WHY DO WE DO WHAT WE DO • Service • Under direction of a physician • Gatekeeper to the medical community • We want athletes to participate safely. • Know the stats in your setting
WHY AN ATC • Cost effective • Reimbursement • Commitment to employees • Revenue savings
NATA PR • Materials on web site • Power point • Brochures • Injury stats • ATC month
Professionalism • Be sure your PR plan is well thought out and professional. • If you are the ambassador of AT in your school or community maintain professional dress and conduct.