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Blogs

Blogs. Definition. Contraction of "Web log” Web site Regular entries Reverse-chronological order Ability for readers to leave comments. Types – By Content. Personal Blogs Corporate Blogs Question Blogging. Types – By Media. Vlog Linklog Sketchblog Photoblog Microblog Tumbleblog

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Blogs

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  1. Blogs

  2. Definition • Contraction of "Web log” • Web site • Regular entries • Reverse-chronological order • Ability for readers to leave comments

  3. Types–ByContent • Personal Blogs • Corporate Blogs • Question Blogging

  4. Types–By Media • Vlog • Linklog • Sketchblog • Photoblog • Microblog • Tumbleblog • Phlog

  5. Types–By Genre • Politicalblog • Travel Blog • Fashion blog • Project blog • Educationblog • Nicheblog • Legal blog (Blawg)

  6. History • 1983–1990 • Usenet featuring moderated newsgroups • Mod.ber

  7. History • 1990–2001 • Online diaries • Wearable Wireless Webcam • 1993 • Dr. Glen Barry invented blogging, defined as web based commentary, linking to other articles • 1997 • ”Weblog” coined by Jorn Barger • 1999 • ”Blog” coined by Peter Merholz

  8. History • 1990–2001 • 1998 • Open Diary • 1999 • LiveJournal • Pitas • Diaryland • Blogger

  9. History • 2001–2004 • 2001 • First appearance of how-to manuals • 2002 • Blogs report about U.S. Senate Majority Leader Trent Lott honoring U.S. Senator Strom Thurmond • Blogs gain increasing notice for breaking, shaping, and spinning news

  10. History • 2001–2004 • Blogging established by political candidates to express opinions on war and other issues cement blogs’ role as news source • Beginning of nearly-instant commentary on televised events • Lifeblogging

  11. History • 2004–present • Blogging becomes increasingly mainstream • 2004 • Merriam-Webster's Dictionary declared "blog" as the word of the year • Blogs among driving forces behinf “Rathergate” scandal • Blogs’ acceptance by mass media

  12. History • 2004–present • 2004 • Blogs important news source during December Tsunami • 2005 • Fortuna magazine lists eight bloggers business people “could not ignore” • Peter Rojas, XeniJardin, Ben Trott, Mena Trott, Jonathan Schwartz, Jason Goldman, Robert Scoble, and Jason Calacanis

  13. History • 2004–present • 2007 • Tim O'Reilly proposed a Blogger's Code of Conduct • Citizen Journalism: San Diego Wildfire updates on Twitter • 2008 • U.S Presidential Campaign • Obama had 4 times the amount of Facebook supporters, 25 times the amount of Twitter followers, 3 times the mount of visitors to his site • 2009 • Citizen Journalism: US Airways crash updates on Twitter

  14. SomeStats • comScoreMediaMetrix (2008) • Blogs: 77.7 million unique visitors in the US • Facebook: 41.0 million • MySpace 75.1 million • Total internet audience 188.9 million

  15. SomeStats • eMarketer (2008) • 94.1 million US blog readers in 2007 (50% of Internet users) • 22.6 million US bloggers in 2007 (12%)

  16. SomeStats • Technorati (2008) • Blogs are now used by 24% of Internet users, up from 13% in 2006 • Social networks are now used by 26% of Internet users, up from 17% in 2006 • Videocasts are now used by 11% of Internet users, up from 6% in 2006 • RSS feeds: growing from 5 to 7 percent • Podcasts: growing from 5 to 7 percent • Business news sites: flat at 8 percent

  17. Demographics

  18. Demographics

  19. Demographics

  20. The Blogosphere • Collective community of all blogs • Connected through • Blogrolls • Comments • Linkbacks • Backlinks • Collection of local blogs sometimes referred to as bloghood

  21. Blog Search Engines • Used to search blog contents • Bloglines • BlogScope • Technorati • Google Blog Search

  22. Measuring Popularity • Popularitythroughcitations • PopularityThroughaffiliation

  23. Mass Media • ManyBloggersdifferentiatethemselvesfrommainstream media • Manymainstreamjournalistswritetheirownblogs

  24. Defamation or Liability • Several cases have been brought before the national courts against bloggers concerning issues of defamation or liability • Malaysia • Jeff Ooi and AhiruddinAttan sued by pro-government newspaper • UK • College lecturer sued by politician • U.S. • Aaron Wall sued by Traffic Power for defamtion and publication of trade secrets

  25. Employment • Ellen Simonett fired by Delat Air Lines for her blog “Queen of Sky: Diary of a Flight Attendant” • Erik Ringmar ordered by London School of Economics to take down his blog • Mark Cuban fined for criticizing NBA officials

  26. Employment • Mark Jen fired by Google for discussing corporate secrets on his personal blog • GauravSabnis, Jessica Cutler, Catherine Sanderson,…

  27. Blogging Software and CMS • Content Management System (CMS) • Software providing method for managing websites • Blogging software considere specific type of CMS

  28. Archives

  29. Feeds and Syndication

  30. Blogrolls

  31. Managing Comments

  32. Trackbacks

  33. Pingbacks

  34. Verifying Pingbacks and Trackbacks

  35. Comment Moderation

  36. Pretty Permalinks

  37. Post Slugs

  38. Excerpt

  39. Plugins

  40. Jason Calacanis:IsBloggingDead?

  41. No!

  42. Blogs and Marketing

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