Membership Sites with BC , Social Media Marketing and Email Marketing

1. Membership Sites with BC , Social Media Marketing and Email Marketing

2. The main keyword “Engagement” The first main keyword I am going to go through today is engagement and how it improves sales online • I will go through how to build a platform for engagement “membership Websites” • How to market for engagement “social media with Facebook” • How to build engagement “email marketing”

3. Contact form & Brochure websites Contact / brochure websites are great but….. • Is anybody there? • Who am I talking to? • Does this contact form even work? • Why should I come back? • Why would I come back? Hello……. is anybody there?

4. Membership Websites with BC Anything is possible just think out of the box • Give them features there's tons available • Make them login for valuable content • Give them valuable content • Offer a way for everyone to communicate • Do something different • “give a great ux”

5. Example one:Sealand - “it’s a country did you know” Since we took over and turned it into a simple but effective membership site: • Sales went up by 300% in the first year • The returns rate went up • There were plenty of features for interest to spread. www.sealandgov.org

6. Example Two:PT Toolbox - “The ultimate fitness resource” Why it works so well? • Suitable for Small and large businesses • So many features and high quality content • Discount area when signing up • How to guides • Template downloads • Video tutorials • Job directories • Course directories • Forums • A community blog • Much more to come…

7. Marketing:Social Media Management- “Facebook” What?? Tips for Posting: • IMPORTANT! Don’t sell on Facebook? Why not? • Be Relative • Be Professional • Be Interesting • Be Educational • Be Motivational • Humour goes along way but try not to offend • Be trendy ;) • And try to Inspire

8. Marketing:Social Media Management- “Facebook” Try to make a structure for your posts try and stick to it here's some idea

9. Marketing:Social Media Management- “Facebook” Schedule your posts: • Manually on Facebook • Hootsuite • Sprout Social • Any others??? When is a good time to post on Facebook, for the best effect? • √ Early morning till around 10am • Χ During work till lunch • √ Lunch time 12-3:30 (3:00pm is Facebook’s busiest time of day) • Χ During work till around 5:00 • √After dinner (TV time so go light….) • χ Weekends

10. Marketing:Social Media Management- “Facebook” Next tip I'm going to go through with posting is how and what to post and when to pay boost it. Remember: Posts die very quickly in the news feed. • Try not to pay to boost unless it goes viral • Reply to all comments using the persons first name “make them feel special” • When to post the first comment? Don’t jump the gun. • Try not to like yourself too much • Give it time if your going to share it. • Tag relative people in it and let their friends see.

11. Marketing:Social Media Management- “Facebook” Facebook Groups help create communities Advice and recommendations are the best way of advertisement

12. Marketing:Email Marketing – “please don’t spam but I like advice” Current database • Auto generate them guides “CTA” • Teach and train. • Promote Once a month • Show and tell • Latest news and offers New database • FREE databases share us and we will share you • If receiving data make sure you have permission to use it.

13. Marketing:Email Marketing – “please don’t spam but I like advice” Organic emails always look genuine Use designed emails for great promotions and newsletters nothing more.. Images of pretend videos have a high click through rate

14. Thanks for watching I hope you enjoyed it, if you have any questions I would be happy to answer them. Email : tom@essexwebcreative.co.uk