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Yuki Nakamura . Alia Rafiq . Peiju Chen . Maria Neyman

Marketing & Promotional Strategies. Yuki Nakamura . Alia Rafiq . Peiju Chen . Maria Neyman. Print Advertising. Feature in local newspapers, local shopping magazines, brochures and fliers distributed in every district’s local ‘hot spots’ Nob Hill Gazette 7x7 Magazine 944 Magazine

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Yuki Nakamura . Alia Rafiq . Peiju Chen . Maria Neyman

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  1. Marketing & Promotional Strategies Yuki Nakamura . Alia Rafiq . Peiju Chen . Maria Neyman

  2. Print Advertising Feature in local newspapers, local shopping magazines, brochures and fliers distributed in every district’s local ‘hot spots’ • Nob Hill Gazette • 7x7 Magazine • 944 Magazine • SF Weekly • Get in contact with popular bloggers such as the SF Style (www.thesfstyle.com) • The SF Station • Style Wylde • WGSN • WWD

  3. Outdoor Advertising • Billboards • Events such as AAU’s upcoming sports games, highlighting new Nike gear • Feature information at The Egg and urge students to check out the unique merchandise • Use Academy of Art Shuttles as an advertising medium: have advertising students or new media students come up with banners that can be displayed temporarily on transportation attracting not students, tourists, etc…

  4. Public Service Advertising • Saint Vincent de Paul’s annual Discarded Divine Fashion Show, where donated clothing may be recycled to runway couture • Dress for Success: Assist someone looking for a new employment break in building their self image by donating professional clothing articles or a monetary contribution (www.dressforsuccess.org) • Fashion Group Foundation of San Francisco (www.fgisf.org/page/donations-1) • Princess Project: help a high school girl go to prom • Art for Healing (artforhealing.org) Advertising for Social Causes: One way to gain recognition is to reveal that your business is genuinely interested in the betterment of society.

  5. Donation Concepts • Donate your own clothing and shop for a discount of 10% off merchandise • Buy any products and store will donate 5% of the proceeds to an organization of your choice • Donate money to Atelier and receive an in store gift created by an AAU student or graduate

  6. Social & Covert Advertising • The film sector of the store could definitely be strengthened. Therefore, AAU student film promotion can incorporate ads for Atelier in their short films and have a chance to be featured at an in store movie screening • Broadcast advertising: Television, Radio and the Internet • Facebook, Twitter, Blogspots, Yelp, etc…

  7. Celebrity Advertising & In Store Promotion • Industry Professionals • Word of Mouth • Artist Meet & Greet:Artists featured in Atelier can explain their work over some hour'derves • Gladys Perint Palmer: Feature work, host meet & greet • In store sales associates wear jewelry/clothing to attract customers

  8. Atelier Fashion Show • Every month, Atelier can feature in store garments, including Nike wear, etc… • The gathering would bring a variety of onlookers and would promote the clothing sector of the store • Great aid in word of mouth promotion

  9. Collaborations Lets face it…a cocktail is more persuasive than you might imagine… • Mission District: Pop’s Bar • Downtown: 111 Minna • Western Addition: Madrone & CandyBar • Soma: Project One

  10. Promotional Tools

  11. Flyer 1

  12. Flyer 2

  13. Flyer 3

  14. Business Card

  15. Post Cards featuring artist work

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