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EatOut.ie

EatOut.ie. “Provide fast and easy access to all of Ireland’s restaurants”. Introduction. EatOut.ie - an online restaurant booking service Makes it easier to find restaurants Makes it easier to book restaurants. How It Works.

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EatOut.ie

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  1. EatOut.ie “Provide fast and easy access to all of Ireland’s restaurants”

  2. Introduction • EatOut.ie - an online restaurant booking service • Makes it easier to find restaurants • Makes it easier to book restaurants

  3. How It Works • Restaurant signs up as a member of our service and puts their website on our guide • Users browse the guide and finds a restaurant they want • Users books the restaurant through our site • We communicate the booking to the restaurant

  4. Market Analysis Target Markets • Highly accessible service • Tourists and people from Ireland

  5. Market Analysis Target Market - Tourists • 7 million visitors to Ireland • Increasing number book holidays online • English, French & German tourists that book flights online

  6. Market Analysis Target Market – Domestic market • Who will use the service? • Access to internet increasing • Number of online shoppers increasing • People spending more money eating out

  7. Market Analysis Projections • Online travel market is increasing • Tourists to Ireland increasing • Access to internet increasing • Online shopping increasing • My use of word ‘increasing’ increasing

  8. Market Analysis Competitors • No competitors in Irish market • Similar services in England and Germany

  9. Market Analysis Competitors bookatable.de • Cater towards German Business people • Not international • Client base is doubling every month

  10. Market Analysis Competitors toptable.co.uk • Few Irish restaurants • Credit card and personal details required

  11. Market Analysis Competitive Edge • Multilingualism • Non threatening service • Focus on the Irish restaurant industry

  12. Making Money • Restaurants pay to be listed • We offer differing levels of membership to restaurants • Users DO NOT pay for bookings using the site

  13. Start-Up Capital • The founders have €100,000 to invest in the start-up of the company • We are selling 50% ownership of the company in order to raise another €100,000 start-up capital

  14. Projected Profit & Loss • Makes a loss in the first year, break-even in the second year, then moves to profitability • This is normal for an online-based company, capital intensive with very low running costs • Profits are approximately 50% subscriptions and 50% of booking charges

  15. Financial Assumptions • Growth averaging 15 new restaurants per month for first two years, slowing to 10 per month in year 3 • Average membership charge - Eur60 per month • Average of 30 bookings per month per restaurant

  16. Income • Year 1 • Subscriptions: Eur19,800 • Booking charges: Eur7,425 • Year 2 • Subscriptions: Eur133,200 • Booking charges: Eur99,900 • Year 3 • Subscriptions: Eur253,800 • Booking charges: Eur270,675

  17. Large Expenditure • Salaries - €115,000 • Manager €50,000 • 2x Developers @ €25,000 • 2x PT Secretaries @ €10,000 • Advertising & Marketing • €20,000 • Rent - €15,000

  18. Marketing Plan Market Penetration Strategy Restaurants • Special introductory offer • Personal approach to restaurants • Presence at trade events

  19. Marketing Plan Marketing Penetration Strategy Private customers • Savvy local diners • Informal local diners • Tourists

  20. Marketing Plan Advertising Media • Word of mouth • Print advertising • Online advertising • Trade presence • Promotions

  21. Management PlanOwnership Structure

  22. Management PlanCompany Organization

  23. Management Plan External Management Resources • Advertising • Accounting • Translator • Advisory Board

  24. Management Plan Human Resource Needs • Technical Administrators • Secretaries

  25. EatOut.ie “Provide fast and easy access to all of Ireland’s restaurants”

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