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Haribo

Haribo. By CCHS. The New Advertisement . The Product. Haribo Starmix is a combination of gelatin sweets. Includes; eggs, hearts, rings, cola bottles and gummy bears. All have individual tastes and colours. Unique Selling Point. Kids and grown-ups love it so – the happy world of Haribo .

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Haribo

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  1. Haribo By CCHS

  2. The New Advertisement

  3. The Product • HariboStarmix is a combination of gelatin sweets. • Includes; eggs, hearts, rings, cola bottles and gummy bears. • All have individual tastes and colours.

  4. Unique Selling Point • Kids and grown-ups love it so – the happy world of Haribo. • Quality of the brand. • Childhoodmemories. • Different shapes and colours, appeal to children. • Variety of sweet tastes and textures, E.g. foam hearts.

  5. Background • 1920, Haribo founded by Hans Riegelsnr. • In 1962 Haribo aired their first ever TV advert. • In 1986 Haribo purchased Maoam. • In 2003, Haribo received “The most trustworthy confectioners”.

  6. Competitors • Skittles • First produced in the UK in 1974. • “Taste the rainbow”. • ChupaChups • Was founded in 1958. • Appeal to both children and adults.

  7. Previous Advertisements • Large variety • Based on similar theme • No print adverts

  8. Synopsis • Bored teenager, Kevin. • Grandmother comes home with HariboStarmix. • Goes on an adventure with each sweet. • Friends witness him acting immature. • Kevin is shocked and embarrassed.

  9. Key Message • Appeals to teenagers. • Different audience. • Gap in their current adverts

  10. Demographic Profile • 13-17 years old. • Working class and skilled working class. • Male and female. • Low paid, part time work. • Full time education.

  11. Psychographic Profile • Mainstreamers. • Full time Education. • Unlikely to have developed their own psychographic profile. • General population.

  12. Bored teenagers. • Shopping. • Superheroes. • Hot egg. • Planets. • Love. • Friends. Mood Board

  13. How does the advert appeal to them? • Comedies. • Inner child. • Bored teenager, watching TV. • Socializing, with friends and a packet of Haribo. • Ultimate satisfaction.

  14. Channel 4 and ITV1. Maximum Exposure. Timing & Location • Relates to target audience. • Convenient timing

  15. Overview of Production tasks • Props and costumes • Script • Storyboard • Budget • Cast and crew profiles • Action Plan • Health and safety • Recce

  16. Job Roles & Responsibilities • Different roles, need different skills. • Camera Operator. • Editor. • Director. • Scriptwriter. • Soundman.

  17. Evaluation • Initial paper work • Actor • Lighting • Equipment • Time keeping • Team work • Keeping on tasking • Communication

  18. The New Advertisement

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