Houston, we have a problem… or do we?

1. Houston, we have a problem…or do we? • Community mobilization takes community understanding • Community Assessment of Neighborhood Stores (CANS) lets us assess advertising and product placement • We need information that will touch the head and the heart (data and stories)

2. Community AssessmentNeighborhood Stores (CANS) Survey…

3. Talk to retailers about their Tobacco and Alcohol Advertising…

4. Ask your local stores to check identification on tobacco and alcohol purchases… for “EVERYONE”

5. What is the CANS Survey??? Front Back

6. INSPECTION RECORD : The first section of the form begins with general information about the store, such as Store Type, Name, Location, etc… Note: The entire front side of the cans Survey (with the exception of “interior ads” at the bottom of section B) can be filled out while the group waits outside for the lead to give the okay to enter the store.

7. Section A: • Community Environment • The Community • Environment section of the survey asks that you do a quick assessment of what exists near the store and what is happening outside the stores. • What schools are near by? • Churches? • Parks? • Daycares? • Are kids hanging out there? • Graffiti or gang tags? • Clean parking lot or full of garbage… beer cans… cig. butts? A.

8. Front Side of Survey cont… • Section B: ADVERTISING: • Section B of the Survey is on Advertising & is separated into 3 portions… • In general outdoor adverting that is appealing to youth. Re: Ice Cream, Candy, Soda, Sports, ext… • Outdoor advertising of alcohol & tobacco. If yes… How many? What kinds? • Indoor advertising of alcohol & tobacco. If yes… How many? What Kinds? B-1. B-2. B-3.

9. Where is the store? • Close to places where youth are? • Evidence of youth?

10. Advertising • B – Look for ads that appeal to youth • Look for exterior ads • There should only be 4 exterior alcohol ads at a store.

11. Only 4 alcohol ads? 3 4 5? 1 2

12. We’re only counting alcohol and tobacco ads – not energy drinks

13. Neon Ads

14. Special Offers

15. Sandwich Boards

16. Menthol Ads

17. Flavored Tobacco Ads

18. E-Cigarette Ads

19. Natural or Organic Tobacco

20. Snus/ Tobacco Candy

21. Now – inside ads • Many of the same categories of ads will be inside too. • Pay attention to the height of the ads • Pay attention to proximity of ads to child/youth oriented materials

22. Back side of Survey… • Section B-3 continued: • Indoor advertising • What kinds of advertising promotions do you notice? (Giant foot balls, beach umbrellas? Foot print or sticker ads on floor? Other decoration type ads?) • How are the products placed?(Are products placed near candy or soda popular with youth? If so… how far? Are there any beer walls or pyramids? Are displays near entrance?) • Prices? How much is a pack of Marlboro Red Cigarettes or a Bud Light? B-3. cont.

23. How much for a… • Pack of Marlboro Reds? • 6 pack of Bud Light? • Banana

24. Section C : Healthy Food Options Are there any fresh fruits or vegetables for sale? If so… What kinds? How much? C. Note: In many neighborhoods, people have to travel a long distance to find fresh, healthy food. So an important piece of this survey is to determine if stores in your community make fresh, health food available to people. Be sure to notice the different amounts of healthy options vs. unhealthy options.

25. Section D: Production Placement • How are the products placed? (Are products placed near candy or soda popular with youth? Near door where they can be easily stolen?) • High Alcohol Products: that are purposely manufactured & marketed with youth in mind… • * FourLoko • * Joose • * Blast • * Tilt. • * Mikes Hard Lemonade • Other drug related accessories? Rolling papers, pipes or other unhealthy drug related images? D.

26. High Alcohol Drinks

27. May we see your photos please? Section E: Photo’s and other notes… This section is for your team to document photos that were taken at each store as well as any other findings you may have discovered as you were surveying the store. This may be done at the time of the visit or when you meet back with the rest of your group to debrief your experience. E.

28. Preparing to Conduct the CANS Survey • Organize Survey Teams of no more than 4 members per group (per store) that will go to stores and implement the CANS Surveys. • Get a list of stores in your community that sell alcohol and organize your stores by Neighborhoods (do not include bars or restaurants.) A list is available ONLINE • Decide which stores your team will survey and what day/time will work best. • Before you approach the store: • Decide as a group who will talk to the clerk (youth leader or adult) first, and what they will say. • Assign duties to the “Survey Group.” • Be sure to bring a copy of the CANS Survey & any other “Lets Draw the Line” resource materials you have to leave with the store clerk.

29. CANS Survey Team Assigned Duties Survey Team Assigned Duties: 1. 1 Adult or Youth Leader to enter the store and speak to the store clerk. 2. 1 Person to fill out CANS Survey. 3. 1 Person to count alcohol & tobacco ads. 4. 1 Person to take photos of findings and anything else that documents your observations. (Note: Many stores only allow photos to be taken outside of store. Be sure to ask what each store policy is before taking photos.)

30. Conducting the CANS Survey… • Have Adult or Youth Leader enter store (alone) and introduce self & purpose of the CANS Survey. In the meantime, the rest of the group can begin their duties on front side of the CANS survey. • When Adult or Youth Leader give the “OKAY” the remaining Survey Group may enter the store and finish conducting the remaining portions of the survey. 3. Thank store clerk and leave them with information about “Lets Draw the Line” campaign and steps they can take to reduce alcohol advertising and to adopt policies requiring all store clerks to check identification of anyone purchasing alcohol, no matter their age. Also be sure to leave a blank copy of the CANS Survey with them for their reference.

31. When your project is finished… Provide to Department of Health paul.davis@doh.wa.gov : • Scan the following and send as email attachments: • Copy of all completed CANS surveys conducted; • Copy of all press coverage that lists qualifying stores; • Photos of each participating store manager placed on Let’s Final report form. • SHARE YOUR RESULTS!