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Visual Rhetoric

Visual Rhetoric. The Rhetorical Situation. Audience Purpose Strategies Context Speaker. Cynthia Selfe’s “Toward New Media Texts”. The Visual: a focus on visual elements and materials of communication

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Visual Rhetoric

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  1. Visual Rhetoric

  2. The Rhetorical Situation • Audience • Purpose • Strategies • Context • Speaker

  3. Cynthia Selfe’s “Toward New Media Texts” • The Visual: a focus on visual elements and materials of communication • Visual Compositions: texts that individuals or groups design/compose, primarily of visual elements and materials, for the purposes of communicating

  4. Gunther Kress and Theo van Leeuwan’sReading Images: The Grammer of Visual Design • Visual Impact • Visual Coherence • Visual Salience • Visual Organization • Visual Elements

  5. Tools for Websites • Weebly (http://www.weebly.com) • Glogster (http://www.glogster.com) • VoiceThread (http://www.voicethread.com)

  6. References • Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The Grammar of Visual Design. London: Routledge. • Selfe, Cynthia L. (2004). “Toward New Media Texts: Taking Up the Challenges of Visual Literacy.” Writing New Media: Theory and Applications for Expanding the Teaching of Composition. Eds. Anne Frances Wysocki, et al. Logan, UT: Utah State UP.

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