1 / 13

Supporting the use of digital technology in the third sector

This article discusses the importance of digital technology in the third sector and provides insights on how organizations can support their digital transformation journey. It explores digital touchpoints, customer engagement, stages of transformation, and available tools and resources. Learn how to improve your organization's digital skills and stay up-to-date with the latest trends in technology.

mesta
Download Presentation

Supporting the use of digital technology in the third sector

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Supporting the use of digital technology in the third sector Pauline Roche, RnR Organisation @RnRWorks

  2. Supporting the use of digital technology in the third sector About me

  3. Supporting the use of digital technology in the third sector • “Strategists often equate the term ‘digital transformation’ with a shift in technology investment when its true implications span far beyond technology and into the realms of infrastructure, organisation, leadership, and a renewed focus on the entire customer experience…[it] doesn’t mean digital investment alone. It does mean thinking ‘digital first’” Altimeter (slideshare)

  4. Supporting the use of digital technology in the third sector • What are your organisation’s digital touchpoints? • Email • Website incl e-commerce • Social platforms • Are they up to date for your digital consumers? • Mobile?

  5. Supporting the use of digital technology in the third sector • Increase in customer engagement • Improvement in customer satisfaction • Increase in traffic • More efficient transactions

  6. Supporting the use of digital technology in the third sector • Stages in organisation’s digital transformation journey • Emergent • Managed • Optimised • Measured by: • Strategy/vision/KPIs • People/Teams/Culture • Working practices/processes/tools • Technology and data

  7. Supporting the use of digital technology in the third sector

  8. Supporting the use of digital technology in the third sector58% of charities lack basic digital skills 28% think that they’re doing all they can online55% of charities think that the knowledge level at board level is lacking.

  9. Supporting the use of digital technology in the third sector • Tools • See “Free Digital Solutions for connected managers” • http://www.ictknowledgebase.org.uk/ -- The knowledgebase helps third sector organisations realise the benefits of using technology to achieve their goals. It is a comprehensive, easy to use source of independent information and help. • Computanews - UK's longest running roundup of tech news and events for and by the non-profit sector - bi-monthly format on Storify - https://storify.com/lasaict/computanews-jan2015

  10. Supporting the use of digital technology in the third sector • Resources • See Net Squared Midlands, Datakind UK, social media surgeries

  11. Supporting the use of digital technology in the third sector • Baseline at CTWM? • Culture • Website (mobile enabled) • Social media (Twitter: regular tweets 30:30:30, LinkedIn)

  12. Supporting the use of digital technology in the third sector • TECH FOR GOOD PROGRAMME • This Fund is a pilot programme to help us create real change to • the lives of people in need. It is not intended for: • Upgrading of internal IT systems • Large-scale capital costs • Updating of websites and routine social media campaigns • Exploration events or hack days • Staff or volunteer training • Capacity-building to make an organisation more ‘digital ready’

  13. Supporting the use of digital technology in the third sector Discussion

More Related