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Active Purchase

Active Purchase. A snapshot of people out of home Conducted during March 2014 Jon Armstrong head of brand and communications research. Fieldwork and Objectives. Research fieldwork conducted: Sample size: 355 Sample distribution: 80+ interviews per location.

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Active Purchase

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  1. Active Purchase A snapshot of people out of home Conducted during March 2014 Jon Armstrong head of brand and communications research

  2. Fieldwork and Objectives Research fieldwork conducted: Sample size: 355 Sample distribution: 80+ interviews per location. Locations: Newcastle, Leeds, Birmingham, Guildford. Quotas: Ages 16-55. Spread of age and gender. Fieldwork: 2 weekdays and one Saturday per location. Objectives: Quantify economic activity in the Active Space • Have respondents purchased anything? • Are they planning to? • What have they/what do they plan to purchase? Can purchase intent be influenced in the Active Space?

  3. 70% have purchased or intend to We'd like to know whether you are/were planning to buy something whilst you are out and about? Base: All respondents (355)

  4. People are actively purchasing

  5. 80% always carry money on them When I go out I always carry some money (cash or cards) with me. Base: All respondents (355)

  6. Planning and purchases: 6 out of ten still open to new purchase ideas “I normally buy only the things I go out to buy and not much else” “I normally buy something when I’m out even if I don’t intend to”

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