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Strategic Science: Using Research to Inform Policy

Strategic Science: Using Research to Inform Policy. Marlene B. Schwartz, Ph.D. YSPH Alumni Day June 1, 2012. Rudd Center for Food Policy and Obesity. Our mission is to improve the world ’ s diet prevent obesity and reduce weight stigma through creative connections between

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Strategic Science: Using Research to Inform Policy

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  1. Strategic Science:Using Research to Inform Policy Marlene B. Schwartz, Ph.D. YSPH Alumni Day June 1, 2012

  2. Rudd Center for Food Policy and Obesity Our mission is to improve the world’s diet prevent obesity and reduce weight stigma through creative connections between science and public policy

  3. Research and Policy

  4. During the process

  5. Document amount and nutrition

  6. The Best Dozen TV Advertising Adver- gaming Other Youth Websites Bunnies EnviroKids Organic Puffins Cheerios None Kix Life Hannah Montana Clifford Crunch Mighty Bites Honey Sunshine Organic Wild Puffs Mini Wheats

  7. The Worst Dozen TV Advertising Adver- gaming Other Youth Websites x x x Reese’s Puffs x x x Corn Pops x x x Lucky Charms Golden Grahams x x x Cinnamon Toast Crunch x Cap’n Crunch Count Chocula x x x Trix x x x Froot Loops Smorz x x x Fruity/Cocoa Pebbles x x Cocoa Puffs

  8. General Mills and Kellogg’s We said: “You have healthy cereals. Why don’t you market those to children?” “Food isn’t nutrition until it is eaten. Children won’t eat low-sugar cereals”

  9. The influence of pre-sweetened cereal on children’s breakfast consumption Harris, Schwartz, Usjanauskas, Ohri-Vachaspati, Brownell (2011) Effects of serving high-sugar cereals on children’s breakfast-eating behavior. Pediatrics, 127, 71-76

  10. Will children eat low-sugar cereals? • Percent of children who refused to take cereal or eat low-sugar cereal: 0% 1 2 3 4 5

  11. Grams consumed from cereal and sugar Recommended Serving Size = 30 grams

  12. Conclusions • More refined sugar (24 g vs. 13 g) • Comparable calories (383 vs. 345) • Comparable milk consumption (2/3 cup) • Less likely to put fruit on cereal • 8% in high-sugar condition • 54% in low-sugar condition

  13. McDonald’s said: We said: “You have healthy options. Why don’t you make those the default?” “We do not have a default Happy Meal. We offer choices to everyone that include milk, juice, and apple dippers”

  14. Sales Practices Audit • June 2010 • 250 restaurants national sample • 50 each: McDonald’s, Burger King, Wendy’s, Taco Bell and Subway • Field personnel request children’s meal • Hamburger / beef taco / roast beef sandwich • Side and beverage provided automatically

  15. Offered no choice of side

  16. Offered no choice of beverage

  17. The CFBAI said: We said: “We care about children and want to be part of the solution. Government regulation is unnecessary. We can self-regulate.” …coming soon –

  18. When trying to pass a controversial policy • Know your opposition • Don’t get mad…get data • Use the media to influence public opinion • Don’t give up

  19. Thank you! www.yaleruddcenter.org Research Studies Monthly e-newsletter Podcasts Policy Reports Facebook and Twitter

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