The ABCs of Billboard Advertising Metrics

1. The ABCs of Billboard Advertising Metrics Advertising is also a science that is measured through billboard advertising metrics, among other things. There is no use coming up with the best product in a certain industry if people do not know about it. Other than word of mouth, advertising is the most powerful way of letting people know that your product is there, that it exists, and that they should have it. For more information, visit: http://www.icons.co.in/solutions.php Billboard advertising metrics are nothing more than checklists for businesses who wish to advertise. They use this to see if a projected advertisement is likely to bring a desired return of investment. The rent alone for the billboard spaces is sky high; and these rates for billboard spaces vary so much from one place to another. The size also matters and the length of time it will be placed there will be crucial to the pricing and result of the advertisement. The number one thing to be considered among the billboard advertising metrics is location. Obviously, no one would put a large billboard on a road that leads to nowhere. The desired location is a place people frequently pass by. Among these places are underground train stations where people wait for the next car. Other ideal places are spots within the city that have heavy traffic. It is not wise to place billboards in cramped places wherein billboards are already overcrowded. People are not going to look at it because cramped billboards are more of an eyesore.

2. The other metric worth mentioning is design. The billboard should embody the product design and the product spirit. Sometimes, very simple designs are the most effective ones. Minimalist art is usually applied to products of artistic orientation. One example regarding this is the usage of collage as an artistic form of advertisement. Pictures are used-thousands of them-to come up with an image that is short of being three- dimensional. It is also advisable to use models who can make the product shine. In most scenarios, the most popular television stars are used to endorse fashion products. In a time when actors and actresses are revered as gods, it is just apt to use them to promote one's product. However, products that fall into the electronic category simply place a picture of the gadget being advertised.