1 / 16

Presented By: Louise McGee Rory Callaghan Fergal Burke

Presented By: Louise McGee Rory Callaghan Fergal Burke. Introduction. Very unique clothing company. C reate a clothing company but with a twist . Customers can order a T-shirt that would contain a superpower of their choice. . Our Tagline.

metta
Download Presentation

Presented By: Louise McGee Rory Callaghan Fergal Burke

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Presented By: Louise McGee Rory Callaghan Fergal Burke

  2. Introduction • Very unique clothing company. • Create a clothing company but with a twist. • Customers can order a T-shirt that would contain a superpower of their choice.

  3. Our Tagline “Mint changed my life – I got superpowers from wearing a t-shirt”

  4. Company USP & Target Market • USP = Our customers can get any superpower of their choice, simply by wearing our t-shirt! • We can cater for any type of superpower requirements. • For example, being able to fly, having amazing strength or just being really smart! • Target market = universal market, Everybody!

  5. Marketing Mix Methods • Facebook • Twitter • LinkedIn • Flickr • Word Press • We chose social media marketing (SMM) as it is a relatively new form of Internet advertising • We believe that it should be a part of any comprehensive Internet marketing strategy.

  6. Twitter • Twitter is one of the most popular social sites on the internet • Founded- March 21, 2006 • Revenue -$140 million (2010) • Active users - 200 million (February 2013) • https://twitter.com/mintshirts

  7. Facebook • Facebook – the biggest social network website in the world. • It was set up in 2004 - by ‘Mark Zuckerberg’ • Revenue - $5.1 billion (2012) • Active users - over 1 billion (October 2012) • https://www.facebook.com/mint.shirts.1

  8. LinkedIn & Flickr LinkedIn • Founded - California (2003) – By: Reid Hoffman • Revenue - $972 million (2012) • Active users: 200 million (January 2013) Flickr • Flickr is an often overlooked but an effective social network where the emphasis is on visuals • Launched - February 2004 • Registered members - 51 million members (June 2011)

  9. Social Media Metrics Reporting Growth • Measuring growth in social media is one of the core aspects of reporting success, and should be done on a weekly basis.

  10. Social Media Metrics Reporting Content • The simplest way to evaluate the success of your content is to record the most engaging posts and categorise them by their type of content. • Keeping track of these facts over time will allow you to understand what your audience is most responding to, and what content to create in the future.

  11. Social Media Metrics Reporting Content

  12. Key Findings • Facebook-likes were on the rise every week from 10 likes at the start of this month (April), to 35 likes after 1 week, which grew even further to 69 likes after 2 weeks. • Twitter-5 followers in the first week & increased to 28 in the last week & currently has 44 followers. • LinkedIn - At the beginning we had 4 posts, which was added every week. • Flickr – currently has a total of 28 pictures. It started with 5 pictures at the beginning of the month (April).

  13. Conclusion • Our company believe we can be successful - our USP = t-shirts with superpowers! • Our target audience is based on the universal market • Social media accounts - Blog, Facebook, Twitter, LinkedIn and Flickr are key to attracting customers to our unique product. • Reporting growth should be done on a weekly basis. • Reporting content- update accounts with information to interact with customers • Overall, the company has the ability to grow into a successful business, with the potential to sell a lot of t-shirts with superpowers.

  14. Future Plan • Social Media Accounts – Continue to update them on a weekly basis • Plan to run a competition – prize of a free superpower t-shirt! • We plan to promote the tagline and logo in newspapers, on TV and radio.

More Related