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Ruckus Smart Wi-Fi for Retail

Ruckus Smart Wi-Fi for Retail . Shoppers Want and Expect Wireless . 80% of people said that the availability of in-store WiFi influenced where they shop. 74% of shoppers are happy for a retailer to send a text or email with promotions while they’re using in-store wi-fi .

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Ruckus Smart Wi-Fi for Retail

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  1. Ruckus Smart Wi-Fi for Retail

  2. Shoppers Want and Expect Wireless 80% of people said that the availability of in-store WiFi influenced where they shop. 74% of shoppers are happy for a retailer to send a text or email with promotions while they’re using in-store wi-fi. 69% say their smartphone is a critical tool to have a better shopping experience 70% plan to use their smartphone more to help their shopping experience in the next year

  3. Ruckus Smart Wi-Fi is an Ideal Retail Platform • Delivers a key customer amenity with carrier-class Wi-Fi connectivity • Provides secure, anonymous analytics • Shopper count, duration, repeat, heatmaps, … • Creates a new, in-store personalized customer touchpoint • Location context significantly increases value of ads and promotions • Enables complete online marketing automation capabilities • Supports operational systems including PoS, RFID, IP Video, … • Can be installed, supported via trusted Managed Services partners Ruckus Proprietary and Confidential

  4. Simply Better Wireless for Shopping Malls Stronger Wi-Fi signals at longer ranges Adapts automatically to environmental changes More concurrent users per access point Stable connections and faster speeds Highly scalable, centralized management Interference

  5. Smart Access Management The first cloud-based, carrier-gradeSmart Wi-Fi Access Management Service Enables ultra-easy design, management and monetization of Wi-Fi hotspot services Combines the scale, efficiencies and cost-effectiveness of cloud-based services with best-in-class Smart Wi-Fi products and technology Scales from large airports, malls and nationwide chains to single store locations Captures customer demographic and contact information to enable online marketing campaigns

  6. Introducing Ruckus SPoT™ • Industry's first completely cloud-based Smart Wi-Fi positioning service • Works seamlessly with Ruckus Smart Wi-Fi to deliver: • Shopper / staff location analytics • Real time location data • Includes API and SDK for third-party developers • Active SPoTlocationecosystem

  7. SPoT Location Application Ecosystem Retail apps with in-store location and associated store-centric features drive five times more shopper engagement than identical apps without these features • Ruckus has a large and growing location eco-system • …and can easily integrate with your existing apps • Proven solutions can be customized and integrated for Mall and REIT requirements

  8. Current SPoT Ecosystem Partners Analytics Mobile Applications

  9. Ecosystem: Shopper Traffic Analytics • Unprecedented insight into user behavior • Store/mall traffic optimization based on real-time and historical analytics • Shopper count by zone/time • Length of stay • Repeat customer % • Heat maps • Loyalty offers for repeat customers • Improve new customer traffic

  10. Ecosystem: On-Site Customer Messaging Ruckus SPoT ecosystem partners enable retailers and venue operators to communicate to consumers’ smartphones based on location data while they shop.

  11. Ecosystem: Shopper Navigation Real time maps Directions to stores or to specific products in stores Track searches and shopper path

  12. Ecosystem: Advertising • Integrate digital ad networks into your shopping mall app • Increase CPM and usage with real time location context • 5x CPM improvement • Enable mall-based promotion and advertising opportunities

  13. Ecosystem: Social Marketing • Leverage Wi-Fi access to collect customer marketing data • Name • Demographics • Email address • Friends

  14. Complete Product Line-up For Stores and Malls INDOOR 7982 3X3, 3-streamdual-band 802.11n 7372 Mid-range dual band 7352 Entry level 802.11n 7782 3x3:3, 3-stream dual-band 7762 Mid-range Dual band 7731 Point to point and multipoint bridges OUTDOOR ---------- Omni or 1200sectorized ---------- ---------------------------------- IP 67 Rated --------------------------------- MANAGEMENT 6 to 50 Aps SME Up to 10K APs vSCG 50 to 500 APs Mid-range 50 to 1000 APs High end

  15. Wi-Fi ROI for Malls and Stores • Single infrastructure for shopper access, store access and operational support including VoWLAN, IP Video signage, and security • In-store guest Wi-Fi • 5x greater impact from mobile apps • New, in-store/mall touchpoint • Analytics dashboard showing shopper activity and patterns • Advertising portal • Opportunity to enable tenant ‘flash promos’ • Social marketing platform • 3G / 4G offload (future)

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