THE WORLD OF BRAND MANAGEMENT @ SIOM

1. THE WORLD OF BRAND MANAGEMENT @ SIOM Welcome 2….

2. Facilitator of the cousre Ms Yashomandira Kharde

3. “Horizon of Brand Management” Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." . Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand is a name given to a product and/or service such that it takes on an identity by itself. 

4. Brand Management • Course Description: • Conceptual understanding of BRANDS & Brand Management. • Create and design important issues in planning, implementing and evaluating brand strategies. • Integrate the different theories and models to measure Brand Equity • Course Credits: 3 • Course Contact Hours : 45 hours

5. Brand Management ……Continue • Pre-requisite : Mktg Mgmt.; Consumer Behaviour • Course Learning Objectives: • Evaluate, interpret and judge in a way to better customer based Brand Equity • Experiential marketing practices and other marketing communication activities

6. Brand Management ……Continue • Course Content : • Module 1 Brand Management [ 6 hours] • Module 2 Brand Positioning [ 15 hours] • Module 3 Brand Evaluation [ 3 hours] • Module 4 Brand Culture [1.5 hours] • Module 5 Contemporary trends in Brand • management [4.5 hours]

7. Brand Management ……Continue • Assessment of the course:

8. Thank You! * For any Discussions can write to me on yashomandira.kharde@siom.in