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Getting the Message Out: Marketing Research

Explore findings from a marketing research study sponsored by the Value of Research Taskforce in July 2016. Discover how 6 states receive less than $1M/year in marketing allocation, and insights on marketing by program size. Learn to scale marketing efforts and tailor products to key audiences. Gain insights on effectiveness monitoring strategies utilized by state programs.

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Getting the Message Out: Marketing Research

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  1. Getting the Message Out: Marketing Research Sponsored by Value of Research Taskforce July 2016

  2. SP&R Part II Allocation 6 States receive less than $1M/Year

  3. SP&R Part II Allocation

  4. Marketing by Program Size • Ann Schotz New Hampshire Small • Tyson Rupnow, LTRC Medium • Rhonda Brooks, Washington State Medium • Steve Bower Michigan Large • Joe Horton California Mega • Scale marketing efforts to fit your program

  5. Current marketing products28 responses

  6. Planned marketing products30 responses

  7. Key audiences ranked from 1 to 6 (1 is most important) - 26 responses

  8. Types of effectiveness monitoring used (check all that apply) - 18 responses

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