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Learn why social media is crucial for your small business. Connect with customers, brand your business, promote products or services, and increase website traffic and sales through online conversions. Discover key platforms such as Facebook, Yelp, and Pinterest, and how to get started on each to maximize your online presence and engagement. Understand the importance of content, followers, consistency, and analytics in measuring results. Budget effectively for social media marketing success.
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Why is Social Media so important? Connect your with customers Brand your business Promote your service or product Increase traffic to your website Increase Sales through online conversions
What’s out there? Platforms
Facebook Facts Allows registered users to create profiles, upload photos and videos, send messages and keep in touch with customers. As of May 1, 2013 Facebook has 1.11 billion monthly active users and 751 million mobile users.
Getting Started on Facebook Create a page instead of a profile
Yelp Facts Allows users to write a reviews of any local business. 4 out of 5 users visit Yelp with the intent to buy. (Nielsen)
Getting Started on Yelp Claim your business. Basics - About - Photos of your business - Message all reviewers
Star Rating Price Range Hours Map
Pinterest Facts Pinterest is a visual pin board that allows users to share interesting content they find on the web. Started in 2010, Pinterest is the fastest growing social media network ever.
Getting Started on Pinterest Create a business profile. Basics - Upload company logo/product photos - Create boards and repin! - Follow relevant people - Consistent updates
Which one is best for my business? Platforms
How To Measure Results
Content is king ♕ Followers Consistency Insights and Analytics LIKES COMMENTS SHARE REACH
Insights Analytics
How to budget? Costs
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