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The Business of Weddings

The Business of Weddings. PROJECT 3 GRAND OPENING. GRAND OPENING. BIOGRAPHY.

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The Business of Weddings

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  1. The Business of Weddings PROJECT 3 GRAND OPENING

  2. GRAND OPENING

  3. BIOGRAPHY • Jennifer Goberdhan of Jennifer Goberdhan Signature Weddings & Events has an infectious enthusiasm that is only matched by her laughter. She is energetic, exuberant, and creative with an instinctive passion for designing weddings and events in her own grand style. She has designed and produced numerous breathtaking Weddings and Events over the past 15 years and has conducted several creative design workshops over the past 10 years in Balloon Artistry, Interior Design and Wedding Décor at her St Augustine studio in Trinidad. She designs weddings and events to accommodate most budgets while staying true to the quality of her signature work.Her wedding designs are bold, creative and scream out of the box with attitude and presence. • Jennifer spent a number of her formative years with her grandmother to whom she accredits her inspiration and creative awareness. She recalls her grandmother, whom she believes was ahead of her time in the realm of design and creation of bridal couture, bouquets and wedding cakes, spending hours patiently setting beads to wedding dresses while she sat as a child watching intently, many times begging for a chance to help out in the process. This early influence led to the development of Jennifer’s own talent for design, her style, professional work ethic and insistence on quality work that can withstand international scrutiny. • Jennifer resides in St Augustine with her husband of 21 years and their 2 teenage sons. She is a graduate of the University of the West Indies, St Augustine specializing in English Literature and Communication Studies and is a career educator. She teaches Literatures in English and Communication Studies at a Girls’ College and conducts classes in Creative Writing privately. • Jennifer has been trained both locally and in the US, attending a number of workshops and seminars over the years including Wedding Design at IBAC Chicago (2003), IBAC California (2004), CBA designation at IBAC Las Vegas (2005) and Gift Basket Design in Orlando (2006). In 2008 she completed her Interior Design Certification with Interior Refiners in Manhattan, New York. In 2012 Jennifer pursued a course in Certified Wedding and Events Planning and completed a Preston Bailey Signature Wedding and Event Design course with The Lovegevity Wedding Planning Institute (LWPI) of California (with a passing grade of 100%).

  4. BIOGRAPHY • In 2013 she was invited by LWPI to Las Vegas, where she completed an internship with Preston Bailey Floralsand was finally able to meet this icon and work alongside him. She also attended a Style ItWorkshop with HGTV’s Celebrity Party Planner, Dina Manzo, America’s Top Model, Naima Mora and Project Runway Designer, Richard Halmarq. Additionally, she met Celebrity Wedding Planners, David Tutera and Colin Cowie and resident Florist at Restoration Hardware New York, Eddie Zaratsian whose works she has also studied. • Recently , Jennifer launched her business ‘Jennifer Goberdhan Signature Weddings & Events’ and the her business website www.jennifer goberdhan.com at the Trinidad Hilton on 15 June 2013. She explains briefly what drives her and the purpose behind her Signature brand. • She explains briefly what drives her and the purpose behind her Signature brand. “I have found my passion and I am undauntedly in pursuit of it. I wish to share the knowledge and expertise I acquired over the years through my design creations and by offering Wedding Planning Seminars for Brides-to-be and courses in certain aspects of Wedding and Event design. I intend to bring a fresh, unique perspective that generates the awareness and appetite for quality, style and sensation that characterizes the Signature Wedding or Event.Mineis an empathic approach to design and • planning that incorporates each bride’s unique personal experiences and vision for their special occasion– making it their signature!”

  5. MISSION STATEMENT • Jennifer Goberdhan Signature Weddings & Events is a Wedding Planning and Design & Production Company based in Trinidad & Tobago West Indies. We specialize in Weddings and Special occasions. • Our primary focus is to create a stress free experience for our clients and their family so that they can enjoy their special day. • We create one of a kind, out of the box Weddings and Occasions since we believe all our clients should have a unique experience without having to worry about details.

  6. BUSINESS ASSETS • Trinidad and Tobago Business Registration License from Ministry of Legal Affairs. 72-79 South Quay Port-Of- Spain. Republic of Trinidad & Tobago.In the name of Jennifer Goberdhan Signature Weddings & Events. Certificate #B2013052305599.Nature of Business: Wedding Planning ,Design & Décor. • Laptop computer, Desktop computer. • Printer, fax & Photocopier Combo machine. • Telephone Lines # 1-868-383-8669/ 771-8998. • Office Supplies • Business Software on Desktop computer.

  7. BUSINESS MEDIA PACKAGE BUSINESS CALL CARD BROCHURE #1

  8. MEDIA PACKAGE • BROCHURE #2 • BUSINESS LOGO

  9. BUSINESS WEBSITEwww.jennifergoberdhan.com

  10. Media Sound Bite • Hi, I am Jennifer Goberdhan and the owner of Jennifer Goberdhan Signature Weddings and events. Our Grand Opening is carded for Saturday June 15th 2013 at The Hilton Trinidad. We will showcase our new business, introduce the public to our preferred vendors and launch our Business Website which will introduce Trinidad and Tobago to our talent, creativity and ideas for planning Grand Weddings and Occasions. You are invited to meet me, view our grand display, meet the vendors, sample tasty treats and delightful drinks as you get inspired for your Big Day ! • Visit our Facebook page – Jennifer Goberdhan Weddings for more info.

  11. PRESS RELEASE • For immediate Release • To :The EditorExpress Newspapers. • Jennifer Goberdhan of JENNIFER GOBERDHAN Signature Weddings & Events is having a Grand Opening at the Trinidad Hilton on Saturday June 15th 2013 .There is a Wedding Design Showcase from 11am -4pm and the website launch at 7pm. She has partnered with some of the top specialists in the Wedding industry. Come and see how Jennifer Goberdhan can make your Wedding or event truly distinctive. She has been in the Wedding industry for the past 15 years and enjoys working with brides to make their wedding day dreams come true.

  12. TARGET AUDIENCE • By hosting this launch at the Trinidad Hilton, I would set the standards that my prospective clients will associate me with. • Clients from Trinidad & Tobago • Preferred Vendors : Wedding Cakes, Photography, Videography, Sound & Lighting, Flower Purveyors and Jewelry.

  13. ANTICIPATION 1 • Anticipation is created with the launch of Plan your Wedding on Wheels contest for Brides. This would be a creative and commemorative way to launch the business and create business buzz in the community.

  14. Wedding on WheelsBrides were all made up by Fashionista Image consultants .Hummer provided for our Tour

  15. WARM RECEPTION BY VENDORS • Bakery Treatz • Berment Caterers

  16. Spira’s Celestial JewelryTutorial on Wedding veils and Accessories

  17. Trinidad Weddings.com

  18. Claudia Pegus Atelier

  19. FEEDBACK BY TRINIDAD WEDDINGS.COM • Jennifer Goberdhan Weddingsshared a link. • July 4 • Simone Sant-Ghuran Manager/Founder of Trinidad Weddings .com shares her opinion of my Wedding & Event Design Showcase that took place at The Trinidad Hilton on 15/6/13 on her Blog.Check it out!http://trinidadweddingscom.blogspot.com/ • Trinidad Weddings.com Blog • trinidadweddingscom.blogspot.com

  20. ANTICIPATION 2 • Television Interview on The Morning Brew with Host HemaRamkissoon. • Partnering Vendor Andrea Coutain of The Outlet market.

  21. THE MORNING BREW • Jennifer Goberdhan Weddings shared a link. • June 11 • Check out Jennifer Goberdhan Weddings on The Morning Brew show today! http://www.cnc3.co.tt/morning-brew • Morning Brew | CNC3 • www.cnc3.co.tt • Covering your world, Trinidad and Tobago news, sports and entertainment station. Covering Your World. • 53Like · · Share • Top Comments • Wendy-ann Luke, Leah Ramoutarand3 otherslike this. • View all 3 comments • Boost Post • 866 people saw this post

  22. ANTICIPATION 3 • Facebook Jennifer Goberdhan Weddings • June 13 • Dear friends,The countdown is on...two more days until the wedding showcase event and our official launch! Advance tickets are sold out but if you click on the coupon link at the top right of our Facebook page, you can still get the tickets for $25. Otherwise, you are welcome to pay $30 for entry at the door.Thank you for the tremendous support thus far. We look forward to meeting you all on Saturday at the Trinidad Hilton!Jennifer Goberdhan Weddings • 2511Unlike · · Share • Jennifer Goberdhan Weddings, Leah Sunshine Fouchong, Jerzelle Whiteman, Michelle Sohanand 21 otherslike this. • View 1 comment • Boost Post • 1,069 people saw this post • Hostings and Blogs.

  23. ANTICIPATION 4 • Check out our feature interview in the Trinidad Express today!http://www.trinidadexpress.com/featured-news/The-woman-behind-the-wedding-211127421.html • The woman behind the wedding • www.trinidadexpress.com • Don’t step in Jennifer Goberdhan’s way; she’s a woman in charge – at least when it comes to weddings. Goberdhan has the midas touch in event designs and she does it all without breaking a sweat.

  24. Flier to Advertise Showcase Photo Courtesy Event Solutions. A Preston Bailey design @ The Mirage Las Vegas.

  25. ARRIVAL • Banner and Welcome Mannequin at Entrance.

  26. ARRIVAL • Brides were invited to register at the front desk for a special Bridal Info Pak. • All attendees received a packet with Information, call card and Brochure with list of services, as well as a card to rate the wedding décor designs at each table in the room. • There was also a Raffle ticket for a door prize for one lucky entrant.

  27. ATMOSPHERE • Wedding Design & Decor.

  28. ATMOSPHERE • Attendees mingled and had a good time. Even met up with some old friends who came out to support me.

  29. FAMILY SUPPORT • My Mum was there for me.

  30. AUDIO VISUAL SOUND AND LIGHTING.

  31. RATE THE DESIGNSPatrons were invited to rate the designs according to a specific criteria.

  32. VENDORS Wedding Cakes & Desserts Make Up Artist

  33. Luxury Transport Solutions.

  34. WEBSITE LAUNCH Delivering the feature Address My husband and two sons

  35. FORMAL PRESENTATION OF WEBSITESpecially invited guests.

  36. Specially Invited Guests.

  37. APPETITEFinger Foods and Fine wines Close friends Networking partners

  38. APPETITE • Guests were treated to a selection of Cold and Hot Canapes as well as Sweet canapes. There was also an alcoholic bar service. • Mini US-Prime Beef Tenderloin with papaya Pineapple Choka • Tomato Gazpacho with Chicken Skewer in Glass • Jumbo Shrimp with Traditional Trinidadian Cocktail sauce • Jerked Chicken Drummettes • Mini Tuna Burgers with Wasabi Mayonaise and ginger • Bacon wrapped sea scallops • Mini Crème Brulee • Vanilla and coffee Eclairs • Fruit Cocktails.

  39. AMUSEMENTMy son Matthew, gifted guitarist, gave a memorable performance.

  40. APPRECIATIONGuests were treated to a gift bag with logo Info pack and Goodies inside.

  41. APPRECIATIONSignature Cakes with logo and Business Card Colors were Blinged out with Fuschia Glitter Beads.

  42. FOLLOW UP • Since the launch of the Business and Website I thought it was important to do further promotions to keep my business in the eye of the communty. • Presentation to graduating students at a Girls’College on a career in Wedding Planning at LWPI in July 2013. • I was an Elite sponsor of The Wedding Convention held at the Movietowne Conference and Banquet Centre Trinidad. I was a keynote Speaker and presenter at this conference and also exhibited as a Wedding vendor.

  43. PRESENTATION AT CAREER FAIR

  44. Speaker and Presenter at The Wedding Convention 21st Sept.2013.

  45. LOVE & SUNSHINE DESTINATION WEDDING CONFERENCE . • This Conference was held at The Biltmore Hotel Miami Florida on Sunday 20th October, 2013. I attended this conference at the invitation of Joy Agness, LWPI graduate. Met a lot of great people and made a lot of good connections.

  46. LOVE & SUNSHINE - FLORIDA

  47. GREAT JOURNEY AHEAD ! I am confident that with the training I received from LWPI I am in control of my career and ready to take the next step forward !

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