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Explore the history, statistics, and trends of online gaming, including the top game systems, marketing strategies, and the future of gaming. Our opinion on the best consoles and the potential of cloud-based gaming.
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Alejandra Garcia Andrew del Mundo Chris Peters Long Vu Katrina Tewksbury
History of online gaming • Top game systems • Marketing Used for Online Gaming • Top 3 Consoles • Console vs. PC • The future of online gaming • Our Opinion Overview
1969 Initiation • 1980s Bulletin Boards • 1990s Evolution of Advanced Internet Technologies • 2000s Today's Most Popular Entertainment History of Online Gaming
Xbox PlayStation • PC Games Nintendo Top Online Systems
Average age of a gamer: 34 years Average gamer spends 8 hours playing games per week; 5% of total hours in a week 40% of all gamers are female • Average age of a gamer: 34 years • Average gamer spends 8 hours playing games per week; 5% of total hours in a week • 40% of all gamers are female Demographics
Average age of a gamer: 34 years Average gamer spends 8 hours playing games per week; 5% of total hours in a week 40% of all gamers are female • Of online gamers: 58% male; 42% female • Age: 25-44 • Income: $35,000 - $75,000 • Online Gaming Market Worth More than $15 Billion • About 20 million players on Xbox Live Online Gaming Statistics
Average age of a gamer: 34 years Average gamer spends 8 hours playing games per week; 5% of total hours in a week 40% of all gamers are female • Uses emotion, especially humor, to market games • Give away downloadable content (DLC) • Maps • Unlockable characters • Weapon Upgrades • Companies moving toward social media sites • Twitter • Facebook • YouTube Marketing
Advantages • Blu-ray • Free Network • Controllers • Graphics • Disadvantages • Network • Games • Game • MAG
Advantages • Network • Content • Disadvantages • Charges • Attachments • Controller • Game • Halo
A popular video game console released by Nintendo on Nov/19/2006. • Runs Wii and GameCube software. • Use wireless controller (the Wii Remote). • Featured with WiiConnect24, enabling it to • receive messages and updates over the • Internet while in the standby mode. Wii- An Overview
Wii Menu • Backward compatibility • Online connectivity • Parental controls Wii- features
Pros: • Price is cheap. • Endless possibilities such as different channels. • Monitor-sensor innovation allows gamers to make play the game. • The motion sensing controllers enable the console to tack the things to do for players and translate it to in-game action quickly. • Equipped with some of the most useful features that allow users to browse all other facilities that a computer can provide. • New games are always available every month to attract gamers. Wii- Pros & Cons
Cons: • Each individual game costs about $50-$100, while the console itself doesn't cost much. • Other potential problems with Wii are that people spend their time playing football or tennis on the Nintendo Wii rather going out and playing these sports real. Wii- Pros & Cons
PC game is known as computer game. • It is a video game played on computer. • It often requires specialized hardware to play. • It is distributed on DVDs, CDs, and floppy software, or through online services such as Steam or D2D (Direct2Drive). PC game- An overview
Developed by Valve Corporation. • A digital distribution, multiplayer and communications platform. • Has a community features, automated game updates, in-game voice and chat functionality. PC game
Pros: • Easy to use. • Stable download manager. • It offers a massive community, which allows users to make friends. • Always keeps games on users’ account to avoid lost or stolen. • Cons: • Not always reliable. • It is illegal to sell a steamworks game again. • Clients update too often Pros & Cons
PC Games – more content • Consoles – advanced technologies and entertainment • Eighth generation of consoles • Nintendo Wii U – announced to be release in 2012 • Sony Playstation 4 – in development and may release around 2015 • Microsoft Xbox 720 – in development and may release around 2015 Future of Online Gaming
Games will evolve into an open world where a player’s choices can change the path they take • More 3-D • “Future of gaming lies in the cloud”[1.] • No more game media • Games won’t get installed, but exist in the cloud – get streamed to the console • Users pay a license fee to access • Consoles replaced by tablets Future of Online Gaming
Which is best? • Playstation 3 • Superior hardware – blu-ray • More features • Xbox 360 • Poor hardware • More games and online streaming • Wii • More for kids • Games get old Our Opinion
http://www.bizymoms.com/games/online-gaming-history.html http://www.thegameconsole.com/ http://www.gamespot.com/dark-souls/platform/ps3 http://press2reset.com/2011/11/15/online-gaming-is-the-future-says-microsoft-dev/ [1.] http://www.newsanctuary.net/2011/03/pax-east-2011-future-of-online-gaming.html http://www.guardian.co.uk/technology/gamesblog/2011/nov/17/game-consoles-future-tablets http://www.videogamesblogger.com/2007/03/13/next-xbox-720-to-launch-in-2011-2012-according-to-microsoft.htm http://steam.en.softonic.com/ http://www.onlinemba.com/blog/online-gaming-statistics/ http://www.esrb.org/about/video-game-industry-statistics.jsp http://www.adweek.com/news/advertising-branding/humor-marketing-and-internet-102237 http://optimalbranddevelopment.com/blog/call-duty-black-ops-marketing http://www.google.com/imgres?q=mag+sver&num=10&um=1&hl=en&biw=1024&bih=873&tbm=isch&tbnid=FrQXt-3pmmx3hM:&imgrefurl=http://4night.forum-livre.com/t172p15-playstation-3&docid=yqL-fYcZb0fdgM&imgurl=http://farm4.static.flickr.com/3366/3488933126_5b02c71bed.jpg&w=250&h=500&ei=JWLUTri3N8mQiAKDn4mkDg&zoom=1&iact=hc&vpx=512&vpy=255&dur=9&hovh=318&hovw=159&tx=108&ty=210&sig=106369122361653677568&sqi=2&page=1&tbnh=156&tbnw=78&start=0&ndsp=21&ved=1t:429,r:13,s:0 http://www.flickr.com/photos/playstationblog/3672063281/ http://www.google.com/imgres?q=Halo+soldier&um=1&hl=en&biw=1024&bih=895&tbm=isch&tbnid=zwaS2puyPQn6ZM:&imgrefurl=http://www.skepticaleye.com/2009_10_01_archive.html&docid=f-B6mbQqRIv02M&imgurl=http://www.multiplayergames.com/wp-content/uploads/2009/08/halo1_narrowweb__300x3790.jpg&w=300&h=379&ei=k2HUTryxE6iqiQKy0ZHMDg&zoom=1&iact=hc&vpx=112&vpy=265&dur=371&hovh=250&hovw=198&tx=138&ty=130&sig=106369122361653677568&page=5&tbnh=161&tbnw=127&start=88&ndsp=21&ved=1t:429,r:10,s:88 Pete Arth. (November 22, 2011). Interview. http://answers.yahoo.com/question/index?qid=20071012215348AAnP5mo References