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Objectives…

The New Mass Culture -Read p. 683-688 for comprehension -You are responsible for objectives in this section. Objectives… Summarize how movies & other vehicles of mass culture created a new national community. Describe how the new media of communication reshaped American culture in the 1920s.

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Objectives…

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  1. The New Mass Culture-Read p. 683-688 for comprehension-You are responsible for objectives in this section Objectives… Summarize how movies & other vehicles of mass culture created a new national community. Describe how the new media of communication reshaped American culture in the 1920s.

  2. Currently….. What are modern forms of media? Currently… How does modern media influnece your life?

  3. #7-11) Describe how each of the following elements of mass media redefines the norms of American

  4. Social norms… A belief or value that is common to members of a particular culture. Social norms are often referred to as “the way we do things around here” and are the standards for appropriate social behaviors. The established norms within a society maybe reflected in dress, language and social habits culture.

  5. The Roaring 20s Movies, radio, journalism, recordings, advertising & celebrities created a new national community.

  6. The movie industry… • Reorganizes in Hollywood… • Large studios: • Paramount; Fox; MGM; Universal; Warner Brothers • The three functions of the studio system… Production, distribution & exhibition

  7. The movie industry… New themes for movies… - Consumer culture, youthfulness, athleticism - Types… - Musicals; Gangster films; Westerns; Comedies

  8. “TALKIES”end the silent era in1927The Jazz Singer starring Al Jolson http://www.youtube.com/watch?v=PIaj7FNHnjQ

  9. Greta Garbo – Flesh and the Devil (1927) Douglas FairbanksThe Mark of Zorro Clara Bowhttp://www.youtube.com/watch?v=zAxLbXTZdnU Mary Pickford“America’s Sweet Heart”http://www.youtube.com/watch?v=FtrUdqvOBVY

  10. Charlie Chaplin “The Little Tramp”http://www.youtube.com/watch?v=xoKbDNY0Zwg Rudolph Valentino The Sheik http://www.youtube.com/watch?v=E97ytcgrTvs&p=61135CF040B791A8&playnext=1&index=8

  11. Many Americans, particularly in rural areas and small towns, worried about Hollywood's impact on….

  12. 7) Summarize how motion pictures redefined the norms of American society

  13. Radio Broadcasting In the early 1920s, radio was used to promote newspapers, with news being read from the papers that sponsored time on the radio.

  14. Radio Broadcasting Who paid for radio programs at first and how did it change?... What was America listening to on the radio?

  15. Radio Broadcasting“The wireless” KDKA in Pittsburgh, PA was the first radio station.

  16. Households with Radios 1920-30 1920…. 20,000 1922…. 60,000 1924…. 1,250,000 1926…. 4,500,000 1928…. 8,000,000 1930…. 13,750,000 • 1930 • 600 stations • 40% of America with a radio

  17. The giants of radio broadcasting… • General Electric (GE) • Westinghouse • Radio Corp of America (RCA) • American Telephone & Telegraph (AT&T) • National Broadcast Comp. (NBC) • Columbia Broadcast Comp. (CBS)

  18. Radio’s first national hit…

  19. 8) Summarize how commercial radio broadcasting redefined the norms of American society

  20. New Forms of Journalism Tabloid Newspapers… - New York Daily News - LA Daily News - Denver Rocky Mountain News The differences between tabloids & other newspapers…

  21. New Forms of Journalism • Tabloid topics… • Tabloid readers…

  22. Sensationalism in tabloid journalism:The Ruth Snyder execution in 1928… Ruth Snyder, a Long Island housewife, convinced her lover that her husband was abusing her. The pair murdered him and their trial was a media frenzy. They were quickly found guilty and executed.

  23. A photographer from the NY Daily News, had a camera strapped to his ankle, and took picture of her at the moment of death. The paper sold 250,000 extra copies.

  24. 4) Summarize how tabloid journalism redefined the norms of American society

  25. Advertising Modernity New techniques affecting advertising… Shifts in advertising… Product examples…

  26. Advertising in the 1920s • The focus “Needs, desires and anxieties” • Appeals to… “Nature, medical authority, personal freedom, vanity, physical & emotional wellbeing”

  27. Jan, 1923 - McClure's Magazine Script: NEW Kissproof the waterproof rouge...in a startling jade green case. New! Different! Exquisitely modern! Daintily thin! Never before has a Compact Rouge been offered in such a strikingly original case! Luxurious gold and brilliant jade green! An Exclusive Compact Rouge for Particular Women--yet costs but 50c! And its genuine Kissproof!

  28. Jan, 1923 - McClure's Magazine Script: “The Supreme Achievement in Electric Washing Machines”

  29. Advertising Modern The focus “Needs, desires and anxieties”

  30. 10) Summarize how advertising redefined the norms of American society

  31. The Phonograph & Record Industry The most popular types of music in the 1920s…

  32. The Phonograph &Record Industry Records transform popular culture 1921: 100 million in record sales

  33. The Phonograph & Record Industry What regional markets were developed?

  34. Louis Armstrong1901-1971

  35. 11) Summarize how the record industry redefined the norms of American society

  36. Sports Heroes & Celebrities Objective… Summarize the significance of sport and celebrity in the 1920s?

  37. Who was George Herman Ruth and how did he affect the game of baseball? Babe Ruth “The Sultan of Swat”1927- 60 HRs

  38. The Negro Leagues

  39. The Negro Leagues • The NL played 11 World Series • Biggest black sports attraction in the US • East – West All-Star game…

  40. Satchel Paige Josh Gibson • Led NL in HRs for 10 years • 75 HRs in 1931 • 585 ft. HR at Yankee Stadium • Elected to MLB Hall of Fame in 1972 • Pitcher 1926-1950 • 1971 Hall of Fame • Age 59, pitched 3 innings for the A's -oldest man to pitch in MLB

  41. Charles Lindbergh1927 -The Spirit of St. Louis lands in Paris • 1920 - First to fly solo across the Atlantic Ocean • NY to Paris in 33 ½ hours • A magnetic compass & air speed indicator to guide • 100,000 greet him in Paris

  42. Amelila Earhart • 1928 1st woman (passenger) to cross Atlantic -20 hrs. 40 min. • 1932 solo flight across Atlantic • 1937 disappears trying to fly around world

  43. Gertrude Ederle In 1926, at the age of 19, Ederle swam 35 miles across in the English channel in 14 hrs 39 min."People said women couldn't swim the Channelbut I proved they could" --Ederle

  44. Boxing:Jack DempseyHeavyweight Champ 1919-1926

  45. Tennis:Bill Tilden“Battling Bill”

  46. Golf: Bobby Jones Considered the greatest amateur golfer of modern times.

  47. Red Grange “The Galloping Ghost” • 1924 - Illinois v. Michigan… -First 5 carries & 5 TDs -First sport figure with manager

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