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The Problem

The Problem. The need for information is growing In average commerce, people feel more like a number than a customer When information is not available, businesses often move to policy of generic interactions for all customers

michael-middleton
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The Problem

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  1. The Problem • The need for information is growing • In average commerce, people feel more like a number than a customer • When information is not available, businesses often move to policy of generic interactions for all customers • Customers are asked to provide their basic information many times over

  2. Value Proposition “Tame information overload by bringing personality back into business” • Information-based commerce is growing in all sectors • Information over interaction leads to loss in personal service Introducing Mobile Digital Personality

  3. Strategy Dymetric Solutions: Overall Vision Entry Strategy Synergistic Market Strategy

  4. Company/Management Overview Dymetric Solutions: • Privately Owned S-Corporation • Headquartered in Gainesville, FL Board of Directors • Yunjie Zhang – CTO • Atif Butt – CBO • Ken Nguyen – CFO • Sheldon Clark - CEO

  5. Products / Services • Discuss the different products and services offered emphasizing: • Product features, functions, and customer benefits • How the company differentiates itself in the market • Include an analysis of the revenue streams and profit margins generated by the different products and services offered • Use pictures / figures to clarify as necessary • Assume the reader is intelligent, but not an expert • Discuss intellectual property and defensibility

  6. Market Analysis • 43% of adults said restaurants are an essential part of their lifestyle. • 86% of adults said going out to a restaurant is a nice break from the monotony of daily life. • 53 percent of new handsets will be NFC-enabled in 2015 • 47 million Japanese have adopted tap-and-go phones in three years • NFC will be 32.8 percent of global m-payments transactions • need for ubiquitous computing, back hand integration • Market Expansion - capture synergistic markets ( Retail, Hospitals, Salon, anywhere where you interact with a business) Erik Sander: EGN6640

  7. Sales and Expansion • Marketing and Sales Strategy • Growth drivers are users – primary (18-25) secondary (25-34) • Revenue drivers are restaurants • In-house sales force • Revenue Streams • Consumer Profiles • On the Go reservations • On the Go ordering • Digital signs

  8. Market Analysis Erik Sander: EGN6640

  9. Competitive Analysis Erik Sander: EGN6640

  10. Key Milestones / Requirements Release Beta into test market Online ordering Install hardware into retail businesses/services PoS Integration Digital signage integration Release full version Expand into NYC,DC, BOS,Phil, Chicago Expand into regional areas of major cities Expand into Miami, ATL Expand into Jax, Orl., TPA Erik Sander: EGN6640

  11. Financial Plan Five Year Financial Projections • Key Assumptions • $400/touch screen display • $50/reader • 5 customers/business per day • Digital signage implementation @ Year4 • Profitable at Year 3

  12. Risks and Responses

  13. Conclusion • Opportunity • Dynamic and Experienced Team • Broad Reach Through Industries and Locations • Contact: Dymetric-Solutions@groups.google.com • Questions!

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