How to franchise your business?

1. How to franchise your business? October 2010

2. Starting point • How can I franchise my business? • How long it takes to do ? How much? • What steps I need to take? • Is my business franchisable?

3. Is my business Franchisable? • USP • Can be replicated • Profit for both parties • Track record • Proven Format – system • Longevity and sufficient staying power – internet café • Simple skill transfer – pass knowhow • Corporate culture – support & Trust

4. Is my business Franchisable? • In Retail or B2C– at least two outlets • Existence – how long it has been? • Brand Identity • Marketing Tools • TM Registration • Account auditing

5. Feasibility Study • Current method of the business • Financial performance • Market potential and competition • Current marketing activities • Training, admin and accounting system • Corporate image and identity

6. Feasibility Study • Management requirement • Protection of intellectual protection rights • Design franchise support system • Set fee structure • P&L and cash flow forecast • Franchise legal aspects – agreement

7. Feasibility Study • Franchise recruitment procedure • Franchise prospectus keys • Territories analysis • Franchise lead generation strategy

8. Franchise Model(conclusion of the feasibility) • Operations manual and franchise agreement • Structured franchisee training and support programmes • Franchise marketing plan and producing the marketing materials • Franchise brochure and recruitment system

9. Time & Cost • To do the franchise set up 3 to 12 months • Operational pilot – one or two (owned or franchised) • Cost between $5,000 to $150,000 • Depend on used resources and available sources

10. Thank You