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Take Over the World!

In "Take Over the World!" Ioan Mitrea shares his story of going from behind the Iron Curtain to Silicon Valley and expanding globally. Discover why Amazon is the key to international expansion, with billions of dollars in sales and millions of visitors per day. Explore the advantages of selling on multiple Amazon venues, with fewer competitors and growing catalog sizes. Learn about the lower cost structure, shipping rates, and how to navigate VAT, customs, and customer service challenges. Get ready to expand your business and ask Ioan any questions you have about global selling!

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Take Over the World!

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  1. Take Over the World! by Ioan Mitrea Io-an /ee-wahn/ Sounds like: Obiwan Kenobi

  2. Why are you here?

  3. Learn from other sellers Sourcing Automation Repricing More Venues ???

  4. Ask Ioan: bit.ly/AskIoan Case sensitive!

  5. My Story: Part 1 - Out from behind the Iron Curtain

  6. My Story: Part 2 - Silicon Valley and Going Global

  7. Why Amazon?

  8. Amazon’s Long Game

  9. Why International Expansion? Total International Total Sales in Billions of USD2009-2012 International Sales: 45.25% of total

  10. Jeff Bezos’ Napkin

  11. Traffic

  12. Traffic US 24.9 JP 5.0 DE 4.6 UK 4.4 ES 4.2 FR 2.1 IT 1.7 CA 1.0 Millions of visitors per day

  13. Population in millions of people

  14. Buying Power in trillions of USD

  15. Sellers

  16. Sellers US DE UK FR JP CA IT ES Sellers per venue: CA: 163,770 JP: 155,943 IT: 3,785 ES: 2,976 US: 951,986 DE: 447,892 UK: 442,992 FR: 172,710

  17. Fewer Competitors Amazon venues w/ each venue’s average feedback Amazon.com

  18. Fewer Competitors Amazon venues w/ each venue’s average feedback Amazon.co.uk

  19. Selection

  20. Total Catalog Size per Venue in millions of items

  21. Books Catalog Size per Venue in millions of items

  22. Music Catalog Size per Venue in millions of items

  23. Electronics Catalog Size per Venue in millions of items

  24. Toys and Games Catalog Size per Venue in millions of items

  25. And it’s always growing... Total Catalog Growth - 9/2012 - 5/2013 Millions of items

  26. And it’s always growing... Electronics Catalog Growth - 9/2012 - 5/2013 Millions of items

  27. Customer Experience

  28. 37% of French consumers have shopped on Amazon.fr in the past 6 months!

  29. Marketplace Growth

  30. The Customer’s Perspective

  31. Buying from Amazon.co.uk Orders placed on May 14th: Delivery estimates when purchasing from the UK: May 16th - May 23rd Shipping price when purchasing from the UK: 2.8GBP

  32. Buying from Amazon.com Delivery times when purchasing from the US: June 13th - July 16th Shipping price when purchasing from the US: 16.95USD

  33. Lower Cost Structure

  34. Lower Cost Structure Shipping Rates - US to UK 10 lb 1 lb 5 lb USPS Priority: $66.38 USPS First Class: $15.08 USPS Priority: $53.96 DHL/FedEx/UPS International: $5.50 DHL/FedEx/UPS International: $27.50 DHL/FedEx/UPS International: $55.00 Bulk Rate to UK: $14.57 Bulk Rate to UK: $1.70 Bulk Rate to UK: $7.42

  35. 5 million items on Amazon weigh less than 6oz. You can ship them to Japan for less than $2

  36. What about higher prices?

  37. Lower Prices

  38. What about higher prices?

  39. Amazon.com

  40. Amazon.co.uk

  41. Next Steps: Expansion to the UK Native language makes customer service easier. Not necessary to have a UK bank account. No VAT on books. Gateway to the rest of Europe.

  42. FBA or MFN?

  43. What’s Still Tricky VAT Customs Customer Service

  44. What is VAT?

  45. Avoiding VAT

  46. Customs

  47. Customer Service Silver: Virtual assistants. Bronze: Google Translate. Gold: Professional translation, outsourced customer service.

  48. Homework! Research Connect Discover

  49. Questions?

  50. Ask Ioan: bit.ly/AskIoan Case sensitive!

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