5 Copywriting Mistakes That Website Designing Agencies Commit

1. 5 Copywriting Mistakes That Website Designing Agencies Commit Website designing and development requires a lot of time and effort of numerous expert hands having great skill in the field of graphics and copy-writing. A website goes through several stages before going live on the Internet. It is first designed graphically by the team of web designers, after which a copywriter writes for the website, i.e. details of the company or business and its services. He/she needs to collect information about the business and then sort them separately under various web page categories like Home, About Us, Products, Services, Contact us, Blog etc. The entire content is then incorporated in the website design and then it finally goes to the coder for development. Though the graphics and layout of a website are what first appeal to the eye of a visitor, you cannot ignore the role of its content completely. No matter how catchy and attractive, you make your home page, no matter how brilliant is its navigation, your viewers will get distracted now or later, once they find your content vague. A viewer's decisive point is entirely dependent on the information he/she reads on your website. Thus, you can't afford any kind of copy-writing mistake, big or small. This post focuses on the common copy- writing mistakes that one should avoid while writing for a website page. Vague information in the homepage – Visitors try to gain as much knowledge as possible about your company from your homepage only. Their willingness to scroll down further to gather more information disappear as soon as they become unclear about what you do. Therefore, a copywriter must clearly state the business purpose, its service and most importantly its core benefit. Too little space for homepage copy – Sometimes too much emphasis is given to homepage graphics and design elements, which in turn overshadows the page content. This should be completely avoided as people visiting your website need to be guided carefully in order to persuade them from the time they land up on your page. Also putting more content with tactful keywords also helps with SEO and Google page ranking. Use of excessive platitudes – Most copywriters make the mistake of writing arty-crafty content just to fill up website space. Remember, each and every word on your web page is important and hence overwhelming pretentious remark or statement tend to make the readers indifferent towards you. Over-smart navigation text – Web users get perplexed when you provide navigation text completely different from any standard website navigation. They are mostly familiar with words like About Us, Services, Portfolio, Blog, Contact Us for the inner pages. When you replace these words with more creative and fanciful ones, they get confused where to go to seek information about you, where to see your work and where to find your contact details

2. etc. Service page with no benefits – Another common mistake most copywriters make is, they start penning down each and everything about the company services without mentioning their key benefits. As a copywriter, you need to convince the visitors that your service comes with a hell lot of benefits which your competitors can’t provide. Some final words The rate of website conversion is dependent on the website content to a great extent. Call-to- action of every user is based on what they read on your website and so plan carefully before you start writing the copy of your website next time. To avail any kind of web design and web development services, you can contact Wheelistic Web Design, a Florida based Website company. To know more go to: https://www.wheelisticwebdesign.com/blog/. Author Bio: This article has been written by an eminent content writer having avid knowledge in graphics and website designing. The author also writes on branding, content marketing for Wheelistic Web Design.