Best Conversion Tips For Your Website Redesigning

1. Best Conversion Tips For Your Website Redesigning No matter what purpose a website aims to fulfil, whether to be the finest portal of information for the visitors, a resource hub for the like minded professionals, an apt platform for branding or just a perfect representative of the concerned company or a business house, all websites primarily aims at generating revenues through higher conversion rates, by generating leads. Gaining more prospective customers and generating increasing number of leads is the basic of the web marketing strategies. However, it has been found that no matter how much a website struggles to achieve great and commendable conversion rates, it fails to attain the desired results in some way or the other. The root cause of this failure has been noted to be a lack of proper planning and organisation. For achieving a better conversion rate the web designing must fulfil some basic criterion and some of these fundamentals are jotted down as follows for the web designers: Defining the objectives beforehand: Having clarity about the targets and the objectives is very important to successfully redesign a website hitting well the higher conversion rate factor. The designer must have clarity regarding what the concerned website aims at, for instance whether it is just to collate information to provide the sales and the marketing strategies with fresh impetus or whether to actually draw the potential customers in increasing numbers towards fresh purchases in the ecommerce sites. Clear cut goals conceived beforehand can always generate better leads. Smart, practical steps are to be taken and a neatly plotted agenda of work is to be adopted for the realisation of such predetermined goals. Auditing the current status of the site: Assessing certain things about the current status of the site, before it is redesigned to drive leads is very important. It must be analysed and assessed beforehand how the visitors are responding to the current site and compared to it how they are responding to the other redesigned sites that welcome a higher conversion rate. Other things that are to be analysed include, whole web traffic and bounce rates, page wise conversion rates, users’ navigation experience of the site and the loopholes of the current site that act as hurdles on the path of optimizing the conversion rate. For making an effective evaluation of all these Google Analytics can be immensely helpful. Abiding by the different rules of conversion: After doing all the groundwork finally when the designers embark on the much awaited task of redesigning the website, the factor of optimizing the conversion rate is to be remembered without any fail. Certain rules of conversions are to be followed and the designers must carry a sound knowledge regarding such rules of conversion. While deciding upon the layout and the wireframing, the CRO practices are to be kept in mind. As per the Hick’s Law, the design should not be complicated and a simple design can only be achieved if one can rightly use his or her personal discretion regarding what option to take up and what to eliminate. The Rule of the Thirds is again to be

2. considered while aligning the most compelling contents and the tag lines pertaining to the website in the central intersection area of the nine panel grid of the website. Many other rules are there to generate higher leads and the designers must give those rules a heed before redesigning a website. For all Call to Actions, contrasting colours, or in other words, colours that stand out against the backgrounds are to be used. Taking the feedback from the users is the most important part: After doing all these basics, once the redesigning is ready, the feedback from the users is to be taken to know the best what changes are working well for the site and what not. The users are the best evaluators in such case. Based on the feedback, the response and the reaction of the user, further modifications can be brought forth to the concerned site. In the field of web design and web development the Central Florida based design company, Wheelistic Web Design has established a firm foothold and it is known to provide its global client base with multiple services in the fields of designing, SEO and marketing. To know more about the company, click on https://www.wheelisticwebdesign.com/blog/. Author Bio: The writer of this article regularly writes design related contents or the SEO and the blog posts of Wheelistic Web Design Company.