Drawing Leads From Your Site

1. Drawing Leads From Your Site A website plays a very important role in ensuring the steady development of a business enterprise as it generate leads, assures traffic and immensely help in converting an increasing number of viewers into customers. A website should act like a storefront and one must probe deeper if a website fails to generate enough leads. Generating leads from the site turns out to be a big deal if certain things are not understood properly. In order to draw leads certain things can be followed: • Incorporating ample number of CTAs: Only one CTA in the form of 'Sign Up' is not sufficient to generate considerable leads to ensure an increasing rate of conversion. It must be assured that CTAs or Call to Action feature is incorporated wherever it is possible all through the website. However, it must be kept in mind that the CTAs are relevant and do not make the website too very complex and clumsy. They can be incorporated in the home page, in the landing page and also in the 'About Us' page. When effectively used, CTAs can lead to an increase in the rate of conversion. • Intelligent use of pop ups: While some marketers are in favor of using pop ups, some show an aversion towards it as they somehow feel the such advertisements would lead to no benefit and would vex the viewers. However, when intelligently used, pop ups can be of great help for generating leads from a site. Putting timed slide or using exit pop ups can help a lot. • Make an audit: One must make a proper audit to get a clear idea about what is working and what is not working. Understanding the problem before making the changes is something very important. So it must be understood well which pages are generating leads, which pages are notable for a higher conversion rate and what actually is an obstacle on the path of generating leads. • Making use of Google Analytics: Google Analytics when used by the experts can immensely help in generating leads as being an auto responder tool it can give one, the track links and the conversion data to develop upon them further. • Using Heatmap Tool: The use of such a tool can help one in understanding better what the viewers are interested about and what they are clicking on. Heatmap Tool can help one to have a clear idea about the viewers' interests and can thus help in developing the website further. • Providing Lead Magnets: Depending on the nature of the contents, lead magnets can be provided to the viewers for generating leads. For this, the interests of the viewers are to be understood thoroughly. • Using Diverse contents: The nature of the contents that are incorporated in the site must be a proper blend of graphics, articles, pictures and videos to draw the interest of the viewers. Apart from these, for the overall development of the websites, testing and split testing must be conducted and they must be done before launching a new landing or a sales page.

2. Author Bio: The author of this article is a designer from Wheelistic Web Designing company at Florida. To visit the site of the company click on https://www.wheelisticwebdesign.com/blog/.