How To Write Design Brief To Get Exactly What You Want

1. How To Write Design Brief To Get Exactly What You Want A well written design brief that can lucidly clarify to the designers what the company exactly wants from them or how the company wants them to design the concerned projects, site or the logos to fulfill all the expectations nurtured on the part of the company is something that can make a huge difference. To frame it differently, a design brief helps in making it clear to the designers what aspects of designing their work should cover to cater to the expectations and the requirements of a concerned company which is willingly allowing a designing house or an individual designer to take the charge of designing the projects, the logo or the web site of a concerned company. It must not be forgotten that a commendable design brief can make a huge difference and can bring manifold benefits to a company or a business house. Writing a proper design brief is easy once the intricacies involved in it are known to the writer. A perfect design brief must cover certain aspects and points to help the designer attain the aspired objectives. Certain tips can be followed for crafting a perfect design brief to help a company or a business endeavor reach the zenith of success. Every company hires a copywriter or a creative person who can comprehend well what kind of user interface would be working well for a concerned project. The interface cannot be chosen arbitrarily by the designer as it must gel well with the concerned project. Thus the role of the copywriter or the creative house of the company cannot be belittled in any way as they can provide the designer with the best explanation related to the required user interface that will cater well to the requirements of the company. • Stating the objectives clearly:The brief must cover the objectives that the design seeks for. The goals and the objectives must be predetermined as it would make the task of the designer easier. The designer must clearly know what would be his task and what exactly would be the unique selling point of his design in the context of the company's requirements. • Stating a time limit:Before a designing house is given the charge of designing, the company without fail must provide it with a stipulated span of time for the work to get accomplished. The work schedule must be elaborately explained, for instance, a web site development project must enlist how much time a designer must invest for each page. This would help the designer to have a grip over his personal work schedule to abide by the guidelines laid down by the company. Thus the brief must not miss incorporating within it, a neatly chalked out time schedule for the projects to get submitted. • Mentioning the target audience or the customers:The target audience or the customers influence to a large extent the use of colors and interface on the part of the designer or the designing house. Thus the brief must not fail to clearly state who would be the target group for the company. This would help the designer to gauge well what would be the color scheme and the user interface.

2. • Enlisting important information:The brief must incorporate the important information required on the part of a particular design such as what kind of icons are to be used by the designers, whether they are to be unique, stock or well drawn by the designer himself, what specific colors are to be used for the concerned project, whether any color is to be avoided or not, what designing criterion the logo of the company must fulfill, whether corporate colors are to be used or not and so on. These information will definitely help the designer to infuse the aspired feel into his designs to cater to the requirements of the concerned company. • Including the budget aspects:The brief must include this to avoid any kind of fiasco later on. The budget aspects must be included clearly for avoiding issues and arguments with the freelancers regarding extra charges, demanded on their part for the extra work load. Every part of the project and the work involved must be clearly enlisted in the design brief beforehand. Finally it can be said that the design brief must incorporate all the do's and the dont's for the concerned project and it should clearly mention when and how the project approval would be made. In the field of designing, Wheelistic Web Designing company, situated at Florida has made big names by dint of its commendable work. Author Bio:The writer of this content regularly writes designing related contents for www.wheelisticwebdesign.com/.