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National Consumer Agency Market Research Findings: Consumer Experiences with Direct Selling

Discover consumer experiences with door-to-door and telephone sales, including demographics, attitudes, and behaviors from August 2011 research. Explore purchase behavior, pressure felt, cancellation expectations, and more.

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National Consumer Agency Market Research Findings: Consumer Experiences with Direct Selling

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  1. National Consumer Agency Market Research Findings: Consumer Experiences with Direct Selling August 2011 Market Research Conducted by

  2. Key Findings Section 1: Door-to-Door Selling Section 2: Telephone Sales Research Background and Methodology Profile of Sample Table of Contents

  3. Key Findings

  4. Key Findings Direct Selling

  5. Section 1: Door-to-Door Selling

  6. Experience of Door-to-Door Selling (Base: All aged 15-74 – 1,000) Experienced Somebody Trying to Get You to Switch from Current Provider Experienced Somebody Trying to Sell You a Product/Service % % Yes Yes • Higher amongst • Living in Dublin 41% • 45-54 Year olds 42% • Part-time employed 41% • Higher amongst • Living in Dublin 43% • 35-54 Year olds 42%

  7. Categories of Product/Service Sold and Incidence of Switching/Signing up (Base: All who experienced door-to-door selling in past 12 months - 405) % Purchase/Switched % * * * * * * All others 1% or less * Caution small base

  8. Information Provided at the Door (Base: All who experienced door-to-door selling in past 12 months - 405) Offer was Fully Explained Before Signing Up Felt Pressurised into Signing up/Taking out Product/Service % % % Strongly Agree (5) 21% 57% Agree (4) % Neither/ Nor (3) 47% Disagree (2) Strongly Disagree (1) Mean Score: 3.5 2.6

  9. Cancellation Form & Expectations (Base: All who signed up to a product/service at the door - 130) Receipt of cancellation form upon sign up/switch? Product/service Received Correspond to Information given by Sales Person? % % Yes Yes • Higher amongst: • 35-44 Year olds 34% • Knowledgeable regards consumer rights 33% • Protected regards consumer rights 33% • Confident regards consumer rights 32% • Higher amongst • ABC1/F50+ 91% • Females 88% • Knowledgeable regards consumer rights 88% • Protected regards consumer rights 89%

  10. Section 2: Telephone Sales

  11. Experience of Telephone Selling (Base: All aged 15-74 – 1,000) Experienced Somebody Trying to Sell You a Product/Service Experienced Somebody Trying to Get You to Switch from Current Provider % % No No Yes Yes • Higher amongst: • 45-54 Year olds 29% • Higher amongst: • 45-54 Year olds 28%

  12. Categories of Product/Service Sold over the Phone and Incidence of Switching/Signing up (Base: All who experienced direct phone selling in past 12 months - 242) % Purchase/Switched % * * * * * * * All others 1% or less * Caution small base

  13. Information Provided Over the Phone (Base: All who experienced direct phone selling in past 12 months - 242) Offer was Fully Explained Before Signing Up Felt Pressurised into Signing up/Taking out Product/Service % % Strongly Agree (5) % 20% 43% Agree (4) Neither/ Nor (3) 41% Disagree (2) Strongly Disagree (1) 2.7 3.3 Mean Score:

  14. Research Background and Methodology

  15. The research was conducted by means of face-to-face interviewing with 1,000 people between the ages of 15-74. To ensure that the data is nationally representative, quotas were applied on the basis of age, gender and social class. Interviewing was conducted over a four week period in May/June 2011. Research Background and Methodology Nov/Dec 2007 Aug 2008 Nov/Dec 2008 May/June 2009 Benchmark Wave 1 Wave 2 Wave 3 Nov/Dec 2009 June 2010 Nov/December 2010 May/June 2011 Wave 4 Wave 5 Wave 6 Wave 7 Current Wave

  16. Profile of Sample – I (Base: All aged 15-74 – 1,000) MAIN GROCERY SHOPPER % % % % 15-24 Dublin Male ABC1 F50+ Yes No 25-34 Rest of Leinster 35-44 45-54 Munster Female C2DE F50- 55+ Conn/ Ulster

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