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A decline in sales is often observed as customers start cutting back on their spending. Visit: https://new.allinclusive.agency/search-engine-optimization-service
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Professional Seo Services We all know that from Black Friday to New Years merchants offer excellent deals that have customers shopping like mad for their loved ones (and perhaps for themselves). However, as soon as the holiday season ends, the sales are bound to take a nosedive. Just like 2017 holiday-season proved as a record-breaker in e-commerce sales, the 2018 holiday-season had strong online sales growth across channels. Let’s have a look at the data provided by eMarketer, where it shows how U.S. online businesses performed in November and December, particularly from 2015 to 2018. Source: Data via eMarketer The 2018 holiday season featured 32 days between Thanksgiving and Christmas, with Cyber Monday being the key performer of all the biggest online shopping days. Also, a study conducted by Shopify revealed that ‘December is expected to outperform November with a projected sales of approximately $7 billion.’ Source: Data via Adobe Analytics, Statista, and compared to eMarketer projection These numbers are great, but what happens after online merchants achieve the massive spike in their e-commerce sales? Generally each year, with the fading holiday sparkle, consumers try to recover from holiday spending and work to clear their debts. Moreover, people may start returning things purchased in excessive amounts before Christmas which leads to jamming the merchant with loads of return requests. A decline in sales is often observed as customers start cutting back on their spending. From a merchant’s perspective, soon after the New Year, they get busy calculating the profits and losses from the generated sales. Contact Us Address: SavskiTrg 7, 11000 Belgrade Email: office@allinclusive.agency Website: https://new.allinclusive.agency/search-engine-optimization-service
Professional Seo Services • Post-Holiday Sales Slump: 11 Effective Ways To Overcome It • We all know that from Black Friday to New Years merchants offer excellent deals that have customers shopping like mad for their loved ones (and perhaps for themselves). However, as soon as the holiday season ends, the sales are bound to take a nosedive. Just like 2017 holiday-season proved as a record-breaker in e-commerce sales, the 2018 holiday-season had strong online sales growth across channels. Let’s have a look at the data provided by eMarketer, where it shows how U.S. online businesses performed in November and December, particularly from 2015 to 2018. Source: Data via eMarketer The 2018 holiday season featured 32 days between Thanksgiving and Christmas, with Cyber Monday being the key performer of all the biggest online shopping days. Also, a study conducted by Shopify revealed that ‘December is expected to outperform November with a projected sales of approximately $7 billion.’ Source: Data via Adobe Analytics, Statista, and compared to eMarketer projection These numbers are great, but what happens after online merchants achieve the massive spike in their e-commerce sales? Generally each year, with the fading holiday sparkle, consumers try to recover from holiday spending and work to clear their debts. Moreover, people may start returning things purchased in excessive amounts before Christmas which leads to jamming the merchant with loads of return requests. A decline in sales is often observed as customers start cutting back on their spending. From a merchant’s perspective, soon after the New Year, they get busy calculating the profits and losses from the generated sales. And, often tend to neglect follow-ups with their customers as soon as the holiday season ends. Factors like these trigger a steep decline in January eCommerce sales. Took a look at the sales chart from Gallop below for the first quarter after the holiday season. As you can see below, soon after the euphoria of the end-of-year shopping in 2015, 2016 and 2017, there is a deep dive in the number of eCommerce sales during the first quarter for the average U.S. consumer online retail market performance. Source: Gallup Some savvy shoppers may take advantage of the January sales, yet most of the online businesses are going to lose a considerable amount of sales during this month. It Crucial to Strive For a Lucrative Post-holiday Sales Period Your strategy for the upcoming months needs a proactive approach. Though you have spent a lot in the holiday season to market your business, you can increase your profit by making one more push to capitalize on the post-holiday sales. According to consumer behavior, the peak buying time is going to be either right before Christmas or after Christmas. Thus, for a company which focuses on a profit-making January, this is an exciting proposal. Furthermore, a study shows that the Black Friday sales aren’t as lucrative as the base figures show. With a 50% higher return rate for purchases and traffic rising soon after Christmas, the time is ripe to get quality conversions during the first half of January. While there is no magic wand to put a halt on the post-holiday sales slump completely, ecommerce businesses need to devise some smart ways to beat the seasonal slow down.
Professional Seo Services And, often tend to neglect follow-ups with their customers as soon as the holiday season ends. Factors like these trigger a steep decline in January eCommerce sales. Took a look at the sales chart from Gallop below for the first quarter after the holiday season. As you can see below, soon after the euphoria of the end-of-year shopping in 2015, 2016 and 2017, there is a deep dive in the number of eCommerce sales during the first quarter for the average U.S. consumer online retail market performance. Source: Gallup Some savvy shoppers may take advantage of the January sales, yet most of the online businesses are going to lose a considerable amount of sales during this month. It Crucial to Strive For a Lucrative Post-holiday Sales Period Your strategy for the upcoming months needs a proactive approach. Though you have spent a lot in the holiday season to market your business, you can increase your profit by making one more push to capitalize on the post-holiday sales. According to consumer behavior, the peak buying time is going to be either right before Christmas or after Christmas. Contact Us Address: SavskiTrg 7, 11000 Belgrade Email: office@allinclusive.agency Website: https://new.allinclusive.agency/search-engine-optimization-service