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Mulanje Honey Export Promotion Strategy Report

Comprehensive report on developing a market-oriented export promotion strategy for Mulanje Honey, including situation analysis, product details, distribution channels, challenges, and expectations.

michaelrodriguez
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Mulanje Honey Export Promotion Strategy Report

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  1. Inception Report“Developed Market Oriented Export Promotion Strategy/ Marketing Strategy (D)” Country : Name : Organization: Your Email Address: Facebook Account’s Name:

  2. My Organization • Name of my organization • Type of organization (Government/private/others) • Department/section and your present post • My organization chart

  3. My Duties (Current job/role) (1) (2) (3)

  4. Situation Analysis of local good(1) Name of local good (1) Mulanje Honey Photos of the local good (1) Reasons for selecting the products to export and/or export promotion • Their comparative advantages/strengths , unique specification and features of the products • Potential exporters’ profile such as business type, main products, number of employees, target market, sales volume, export percentage and/or export experiences, Other details, such as, Material, Style, Type, Shape, Item Size, Techniques, Category (suit for ) , Place of Origin, Certifications • Product Price, Minimum Order of Quantity, Supply Ability/Season, Payment Term, Packaging, Delivery details (shipping time, method, etc.) • Production area, Name of the city: Mulanje • Currently recognized competitors • Potential market (Name of city, or target customer) • Challengesin terms of branding/marketing issues • Current promotional tools such as leaflet, website, photos, etc.

  5. Map of the local areas of the local products for export* Please explain about (1) the manufacturing/producing areas and (2)logistics for export (Indicate the location of the international airport, or an international port for shipping, or inland transportation including road access situation and cross border transaction. Please also describe the major destination from the international airport/port/road as shown in the below sample map. (2) Distribution Channel for export International Airport: Blantyre Major destination by Air: Adiss Ababa (Ethiopia) Johannesburg (South America) Lusaka (Zambia) Major destination by ship: No port available. Distribution/transport from Mulange to Blantyre, one hour by road transportation by transporters. A good road condition. (1)Local products producing area Mulange Honey 3 honey producer’s cooperatives (2000 honey producers in total )

  6. Situation Analysis of local good(2) Name of local good (2) Photos of the local good (2) Reasons for selecting the products to export and/or export promotion • Their comparative advantages/strengths , unique specification and features of the products • Potential exporters’ profile such as business type, main products, number of employees, target market, sales volume, export percentage and/or export experiences, Other details, such as, Material, Style, Type, Shape, Item Size, Techniques, Category (suit for ) , Place of Origin, Certifications • Product Price, Minimum Order of Quantity, Supply Ability/Season, Payment Term, Packaging, Delivery details (shipping time, method, etc.) • Production area, Name of the city: Mulanje • Currently recognized competitors • Potential market (Name of city, or target customer) • Challengesin terms of branding/marketing issues • Current promotional tools such as leaflet, website, photos, etc.

  7. Map of the local product (2) for export* Please explain about (1) the manufacturing/producing areas and (2)logistics for export (Indicate the location of the international airport, or an international port for shipping, or inland transportation including road access situation and cross border transaction. Please also describe the major destination from the international airport/port/road as shown in the below sample map. (2) Distribution Channel for export International Airport: Major destination by Air: Major destination by ship: No port available. Distribution/transport (1)Local products producing area Mulange Honey

  8. You can add “Situation Analysis of local good(3)” if you wish.

  9. Strength on your export promotion of the local products (1) (2) (3)

  10. Challenges on the issues of export promotion of the local products (1) (2) (3)

  11. Your expectation for the training and expected effect after this training-what I want to learn in this course _ how I can utilize the knowledge after the training Your expectation for the training -what I want to learn in this course Expected effect after the training -How I can utilized the knowledge after the training

  12. Others (If any) • Additional materials (e.g. project plan, reports, statistic data) related to the topics specified in this training course. (if any).

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