1 / 11

Use Webmaster Tool To Improve Your Search Presence

Do you have an online business? Do you have website for that? Looking for bigger market? Then you must have to consider the biggest search engine Google. To improve your search presence in this search engine, you have to follow some guidelines of it. You have to use Google Webmaster Tools to get better insight about your website performance. Using such tool, you can get the exact status about the site and can know that which links are pointing to you and which keywords perform better. To know more about this, you must have to configure it for your website. At TechnoInfonet.com, we have experience online marketer who knows how to utilize such tools to get more benefit. If you are really keen about it, then visit our website Technoinfonet.com or call us on 91 79 40307527

michaelsmithnov
Download Presentation

Use Webmaster Tool To Improve Your Search Presence

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Use Webmaster Tool To Improve Your Search Presence

  2. Google webmaster tools is perhaps one of the most useful tools today for SEO. It is free, it’s Google and it can give you a lot of information about your website. If you are a website owner and you are not using this tool, you are certainly missing out a lot of features that can make your SEO job easier and most effective.

  3. #1 – Ask Google To Notify You If There Is A Problem With Your Website Google developed webmaster tools so that they can communicate more efficiently with webmasters. Since one-to-one communication is impossible due to the volume of webmasters, webmaster tools is the medium to get information from Google about your website. In case there is a problem with your website (server is down, hacked, affected with malware), Google can notify you via email. In order to receive these emails you have to enable email notifications by selecting SETTINGS (that’ the top right gear style icon) and then WEBMASTER TOOLS PREFERENCES.

  4. #2 – Let Google Know About Your Target Audience Suppose that you have a .com or .net domain but your target audience is people searching Google from the UK. You can use the SITE SETTINGS (it’s under SETTINGS) in Webmaster tools to tell Google about your target users by selecting TARGET USERS IN and choosing United Kingdom as the destination. The effect of such a setting is that your website will perform better in Google.co.uk than Google.com (of course a lot of other factors play a role but the general idea is that Google will give more preference to what you have set here).

  5. #3 – Set Your Preferred Domain In the SITE SETTINGS screen you also configure whether Google should use the www or the non-www version of your domain (see screenshoot above). In order to do that you need to have both domains verified with your account. What this means is that if you set the preferred domain as the www.yourdomain.com, Google will treat any links pointing to http://yourdomain.com the same way as it treats www.yourdomain.com links. The setting you have here should be the same in your website as well. If you are using WordPress this is under SETTINGS > GENERAL > WORDPRESS ADDRESS (URL)

  6. #4 – Identify Which Keywords Bring Google Traffic To Your Website Perhaps one of the most commonly used features of webmaster tools, especially after Google removed the keywords data from Google Analytics, is the search Queries (you can find it under SEARCH TRAFFIC on the left menu).

  7. #5 – Keep Track Of Incoming Links • Knowing the number of links pointing to your website (homepage or internal pages) is necessary for many reasons: • You know which websites link to you • You know which terms they use to link to you • You know which pages from your website have more links • In case there is sudden problem with incoming links you can use the DOWNLOAD LATEST LINKS to see which links may have caused the problem • You can use the data to identify if you have any ‘bad links’ that need to be removed

  8. #6 – Check If Your Website Is Under A Manual Penalty Google can impose two types of penalties to websites. First is the manual penalty which means that the Google quality team reviewed a website and decided to impose a penalty. In such a cases in order to get the penalty removed you need to file a reconsideration request and someone from Google will review the website again and decide if the penalty is to be removed or not. Under the MANUAL ACTIONS option Google will tell you if a manual penalty is imposed on your website. It is also worth noting that manual actions have an expiry date so you may see the penalty removed without filing a reconsideration request but most probably it will come back again if you don’t take corrective actions.

  9. #7 – Check If The Google Crawler Can Access Your Website Correctly If Google cannot access or read your website properly then this also minimizes your chances of achieving good rankings. Under the CRAWL section there are 2 really useful features to help you ensure that there are no problems with crawling: Crawl Errors – Use this report to find if you have any broken links within your website or if there are any links pointing to pages on your website that do not exist. Fetch as Google – Want to know how Google ‘sees’ your website? Use the FETCH AND RENDER function of fetch as Google to get an idea of how Google renders your website and most importantly if there are any blocked resources (javascript, css etc) that prevent Google from having a complete picture of how your website looks.

  10. #8 – Submit And Check Your Sitemap Status An xml sitemap is a list of urls that you want Google to take into account when crawling your website. If you don’t have a sitemap, Google can still find out about the website and pages but a sitemap among other things, makes their life easier. Under the SITEMAPS option you can check your sitemap status and see any potential problems. You can test and submit new sitemaps and also see how many pages from your website are included in the Google index.

  11. Contact US Techno Infonet FF-107, Abhishree Adroit, Nr. Swaminarayan Mandir, Mansi Circle, Vastrapur, Ahmedabad - 380015 Gujarat, India. T. +91 79 40307527 Email - sales@technoinfonet.com Web - http://www.technoinfonet.com

More Related