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Fre$h Savings : Tennessee Farmers Markets April 2016

Learn about the innovative Fresh Savings project aiming to increase FFV purchases by SNAP households in Tennessee and Mississippi. Explore program results, goals, and collaboration with farmers markets and Kroger stores. Contact us for more information!

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Fre$h Savings : Tennessee Farmers Markets April 2016

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  1. Fre$h Savings: Tennessee Farmers MarketsApril 2016

  2. Introductions Kirstie Adkisson AARP Foundation Fre$h Savings Volunteer and Outreach Coordinator Tennessee

  3. Fre$h Savings Project Goals • Develop an innovative, replicable and scalable fresh fruit and vegetable (FFV) incentive redemption system that is broadly supported by retail grocers, Farmers Markets and farmer vendors. • Increase FFV purchases by participating SNAP households in Tennessee and Mississippi. • Increase FFV consumption by SNAP participants. • Strengthen the impact of the program among older SNAP participants with additional on-site nutrition education.

  4. Site Map for Program

  5. 2015 TN Results 2015 Soft Launch FM Review 11 Tennessee Farmers Markets Launched • Soft launches beginning mid September 2015 • 4 Memphis area, 2 Nashville area, 3 Chattanooga area, 2 Knoxville area Kroger Grocery Store Program Overview • Launched Fresh Savings in 7 Kroger stores • Nutrition Education Program

  6. 2015 TN FM Results

  7. 2016 Projections • Year Two TN Footprint • Increase from 11 FMs to 17 FMs. • Increase from 7 Kroger stores to 13 Kroger stores. • The Fre$h Savings team will be working with each Farmer Market manager to implement a unique media plan for your program regarding Fre$h Savings. • The TN Department of Human Services successfully pulled all the necessary data for the new locations. • Our evaluators are currently collecting baseline data. Launch dates confirmed!

  8. Benefits of Incentive Programs • USDA Report: incentive programs increase EBT sales • NY Health Bucks - more than doubled the amount of EBT sales compared to nearby markets without the program. • Minnesota Markets with MarketMatch had a 91% increase with EBT sales with an incentive program • WW study shows significant increase in amount of FFV consumed by participants: • Amount of fresh fruits and vegetables purchased and consumed significantly increased in 2011 study • Measurable beneficial impact on farmers, farmers markets and surrounding neighborhoods

  9. Collateral & Promotion Support 2016 Maria Parham

  10. FS PROJECT COLLATERAL Print Brochures Banners Fliers Stickers 18 x 11 Poster Sandwich boards Non-Print Press Release Launch events Radio & print Local promotion Outreach in target communities

  11. Staff Contact Info • Amy Kone– Tennessee State Coordinator • E-mail: akone@aarp.org • Phone: (615) 540-2123 • Maria Parham- Volunteer + Outreach Coordinator • E-mail mparham@aarp.org • Phone: (901) 786-2921 • Hilary Neff – Field Coordinator, Wholesome Wave • E-mail: hilary@wholesomewave.org • Phone: (310) 874-3369 • Maryanne Ombija - Program Manager, Wholesome Wave • E-mail: maryanne@wholesomewave.org • Phone: (860) 990-3723

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