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May, 2008 Peter Cowley, MD of Digital Media, Endemol UK

May, 2008 Peter Cowley, MD of Digital Media, Endemol UK. The Rise of Original Digital Video Content in the UK Internet World 2008. Agenda. Introduction to Endemol New Customers for Video Content On-Line Video Stats Original Digital Video Examples Case Studies Questions.

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May, 2008 Peter Cowley, MD of Digital Media, Endemol UK

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  1. May, 2008Peter Cowley, MD of Digital Media, Endemol UK • The Rise of Original Digital Video Content in the UK • Internet World 2008

  2. Agenda Introduction to Endemol New Customers for Video Content On-Line Video Stats Original Digital Video Examples Case Studies Questions

  3. Introduction to Endemol Present in 27 countries… One of the largest independent TV producers in the world… International formats including Big Brother and Deal or No Deal…

  4. New Customers for Video Content Portals MSN, Yahoo!, AOL… Radio Virgin Radio/C4 Radio/EMAP Social Media MySpaceTV, Bebo Mobile Operators O2, T-Mobile, Orange, 3, Vodafone VOD/IPTV Virgin Media/BT Vision/TopUpTV WebTV Joost/Babelgum/Veon… Download To Own iTunes/Xbox..coming: PS3, Tesco Console Networks Xbox Live/Playstation Network Publishers The Sun, Guardian, Bauer… Advertisers / Agencies But • Very few commissions / commissioners • Funding through: sponsorship / distribution / consumer payments / advertising

  5. On-Line Video Stats US • 10.1 billion online videos viewed in Feb08 (+66% yoy, 3% mom) • YouTube, 34% share, 80.4m viewers watched 4.42b videos (42.6 videos / viewer) • MySpace, 50.2m viewers watched 539m videos (10.7 video/viewers) • Followed by Yahoo!, MSN, Viacom • Average online video viewer consumed was 2.7 minutes UK • 4OD had 100m streams in 2007 • iPlayer has had 42m programmes accessed in Q1 2008, 17.2m in March, 14m in Feb, 11m in Jan (25% mom) • iTunes recently launched TV sections

  6. Original Digital Video Examples - UK …some examples LG15 YouTube Signs of Life BBC.co.uk QuarterLife MySpaceTV Kate Modern Bebo Sophia’s Diary Bebo The Gap Year Bebo Cell O2 & Others Beyond The Rave MySpaceTV An emerging trend to maximise distribution and financial return is to create the video so it can be a true multi-platform experience: • Launch on web, short clips • Transfer to TV, DVD etc. as long form programming

  7. Endemol & Digital Video Strategy for new digital partners • Provide full programmes for broadcaster’s ‘catch up’ service • License full programmes from the Endemol archive • Distribute clips from shows on YouTube, MSN etc. • Package clips/programmes from the Endemol archive • Create original digital video funded through commissions, sponsorship, digital distribution and traditional sales

  8. Case: Cell • ‘The Show’ • WAP site • Website • YouTube site • Social Network site play video

  9. Case: Beyond The Rave • Financed by Hammer Films • Produced and Created by Pure Grass Films • Distributed online by MySpace • DVD to be released after on-line premiere on MySpace play video

  10. Case: Gap Year • Global on-line reality show: 6 countries, 6 contestants, 6 months • Built for Social Media • Funded via sponsorship & product integration • Premier on Bebo • Possible TV show Auditions launched in December 2007, travelling begins May 2008

  11. May, 2008Peter Cowley, MD of Digital Media, Endemol UKpeter.cowley@endemoluk.com Questions?

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