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Learn how to design powerful presentation aids using simplicity, continuity, typeface styles, font sizes, and color schemes. This guide provides strategies for creating clear and engaging visual materials to enhance your presentations.
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Chapter Twenty-One Designing Presentation Aids
Chapter Twenty-One Table of Contents • Simplicity • Continuity • Typeface Style and Font Size • Color
Designing Presentation Aids • Presentation aids should be as simple as possible.
Simplicity • Present one major idea per aid. • Use short phrases. • Minimize the number of words. • Use active verb form. • Remember the 8 x 8 rule: 8 words in a line and 8 lines on a slide.
Continuity • Continuity: apply the same design to all of your aids. • Colors, fonts, upper- and lowercase letters, and the use of symbols should be consistent.
Typeface Style and Font Size • Typeface: a specific style of lettering. • Serif • Sans serif • Fonts: different sizes and styles of typeface.
Typeface Style and Font Size • Make sure lettering is legible. • Use a typeface that has a style consistent with your own. • Use a font that is easy to read. • Avoid using only all-capital lettering.
Color • Color can stimulate the senses or create the wrong mood. • Colors have different cultural meanings.
Color • Use bold colors to emphasize important points. • Keep the background color constant. • For typeface and graphics, use contrast colors. • Use between two and four colors.