1 / 28

Geographic Information Systems

Explore the uses of Geographic Information Systems (GIS) in mapping, analyzing, and presenting data for business managers, marketers, and financial analysts. Learn how GIS can help identify target markets and optimize sales strategies.

michellewwilliams
Download Presentation

Geographic Information Systems

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Geographic Information Systems • Cartographers • Geographers • Business managers • Marketing strategists • Financial analysts • Professional planners HED 460

  2. Geographic Information Systems • Think of all the uses for GIS that you came across in your reading….. HED 460

  3. Geographic Information Systems • A system for mapping and analyzing the geographical distribution of data • Data are any information stored in a database as long as it can be linked to a location • GIS databases are relational HED 460

  4. Geographic Information Systems • Like Access, information is stored as records. • Each record in a GIS database contains information used to draw a geometric shape • A point, a line, a polygon HED 460

  5. GIS • Stores any information that can be linked to places • Does 2+2=4 have anything to do with geography? • No, but if it were true in some places but not in others it would HED 460

  6. GIS • Luxury cars are mostly bought by people who earn more than $100,000 a year. • Significant percentage of Hispanic consumers prefer to buy groceries with Spanish-language labeling or to shop in a store where Spanish is spoken. HED 460

  7. HED 460

  8. HED 460

  9. GIS • GIS map files can represent • Whole world or part by any of various subdivisions (postal codes, streets, political boundaries) • Natural and manmade features (lakes, rivers, highways, hospitals) • Almost any place with almost any kind of statistical info HED 460

  10. HED 460

  11. HED 460

  12. GIS • Human beings excel at pattern recognition • Much easier to see relationships in spatial or map format than in a table of rows and columns • Easier to make connections HED 460

  13. HED 460

  14. GIS – Data visualization • Lets you visually represent the data in any field of a map file as: • Different shades of color • Symbols of different sizes • Dot patterns of varying density HED 460

  15. HED 460

  16. GIS – Data analysis • Has full array of query tools • More powerful than traditional databases • 3 stores – want to compare the demographics around each to understand why two are thriving and one is not HED 460

  17. GIS – Data analysis • Calculate a demographic profile for all households within a 15 min. drive from each store HED 460

  18. HED 460

  19. GIS – Data presentation • GIS helps you communicate what you know • Makes your case with clear and compelling visuals HED 460

  20. HED 460

  21. GIS Application • Find where your best customers are located • Company sells food products to stores, cafes, restaurants, and other outlets in your city • Marketing presentation - show the stores you sold the most products to last year • You have a database with name, street address and last year’s sales for each customer • You have street data for your city HED 460

  22. HED 460

  23. HED 460

  24. HED 460

  25. HED 460

  26. HED 460

  27. HED 460

  28. HED 460

More Related