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VALUE “the currency for creating partnerships and Business Security between Multi-Nationals and Small Businesses”. Idiare atimomo. 2 stories on value creation. A piece of paper. A picture in a Paper. Thought Starter. Ideas Don’t Rule The World
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VALUE “the currency for creating partnerships and Business Security between Multi-Nationals and Small Businesses” Idiareatimomo
2 stories on value creation A piece of paper A picture in a Paper
Thought Starter • Ideas Don’t Rule The World ….Business Models Do (a business model is an end to end process that shows how an idea can be made into a profitable cash cow for an individual, company or nation)
Business Model creators • Sean Parker (Napster, Plaxo, Facebook, Spotify) • OtunbaGaddaffi (DMT) • Alexander Amosu (Global Ringtone business)
What is value? …a tangible benefit that helps a person, group or organization succeed in their goals
The Mistaken Focus 1. Most small business people focus on the wrong people when trying to create value • The best way to create value is not to focus on the multinational – focus on their customers …what enhances their life? What makes their life simpler?
The Mistaken Focus 2. Most small business people are concerned with sharing a cake rather than baking a cake
The Mistaken Focus 3. Most small business people are always trying to do everything by themselves. They ignore strategic partnerships!
? ? ? ? ? ? ? ? ? ? ? Does your BUSINESS present an opportunity for “SHARED VALUE”? ? ? ? ? ? ?
SHARED VALUE represents a meaningful benefit for society that is also valuable to the business … “Professor Michael Porter”
The Triple Bottom Line Economic Environmental Social Source: Cannibals with forks: The Triple Bottom line of 21st Century Business by John Elkington
Concerns of Small Businesses • Making a difference • 2. Funding • 3. Your Independence
Major concerns of Corporations • Quality • Service • Delivery • Price • Brand Growth
Becoming a Person of Value Brand Your Essence
About me: idiareatimomo Follow on Twitter: @id49ja Email: idiareno@gmail.com Blog: http://tharrosandbuzz.blogspot.com/