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Forecasting

this is gonna be popular soon. Forecasting. Fashion. Fashion Forecasting. Foreseeing fashion trends and predicting those trends early enough to meet customers demands. Forecasting. Makes it possible for fashion industry to prepare and meet consumer demand. Fashion Trends.

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Forecasting

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  1. this is gonna be popular soon Forecasting Fashion

  2. Fashion Forecasting • Foreseeing fashion trends and predicting those trends early enough to meet customers demands.

  3. Forecasting • Makes it possible for fashion industry to prepare and meet consumer demand.

  4. Fashion Trends New Style Big Sunglasses Leggings Big Necklaces Big Earrings Polka Dots Pearls Skinny Jeans Straight Jeans Headbands Belts

  5. TRENDS • The direction of movement of public acceptance of color, texture, and silhouette in fashion.

  6. Fashion Services • Resources for fashion reporting, forecasting, and consulting that are available for a fee by subscription. • “A fashion that does not reach the streets is not a fashion”-Coco Chanel

  7. Color Services • The Color Box • The Color Market • Pantone Inc. • The Coloring Group • Huepoint • Color Portfolio Inc.

  8. RESEARCH • Consumer research • Market research • Sales research • Comparison research

  9. Consumer Research • Surveys by telephone or mail to determine income levels, lifestyles, fashion preferences, and shopping habits • Consumer focus groups • In-store informal interviewing to assess what customers like and dislike

  10. Market Research • Study of market conditions (economy) • Observation of consumer lifestyles • Study of current events, the arts, and the mood of the public

  11. Sales Research • Evaluation of previous records to recognize sales trends • Rising sales identify developing trends • Declining sales show what fashions have passed their peak. • Weak sales indicate fashions that are not meeting consumer demand

  12. Comparison Research • Visits to the businesses of one’s competitors to compare merchandise selections, prices, and other factors related to competition. • Evaluation of currently popular designer collections • Review of fashion publications, catalogs, websites • Observation of “street” fashions and celebrity wardrobes

  13. Trade Publications • Magazines, newspapers, and books that relate current information about and for a specific industry. • Examples, Women’s Wear Daily (WWD)

  14. Consumer Publications • Magazines that provide fashion news and information for the consumer. • Examples: Seventeen, Vogue, and GQ.

  15. THE END

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