1 / 22

The 12 Days of Cultivation &Stewardship

The 12 Days of Cultivation &Stewardship. Boys & Girls Clubs of America’s strategy to engage new donors and retain existing It Just Takes One annual campaign donors. The Development Cycle. Identify the critical few: those with the greatest capacity to give. Stewardship.

micol
Download Presentation

The 12 Days of Cultivation &Stewardship

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The 12 Days of Cultivation &Stewardship Boys & Girls Clubs of America’s strategy to engage new donors and retain existing It Just Takes One annual campaign donors

  2. The Development Cycle Identify the critical few:those with the greatest capacity to give Stewardship Share your Boys & Girls Club story Donor Recognition: Saying “thank you” Learn more about the donor Cultivate and Engage Solicitation: Ask for a specific amount based on mission

  3. Concept: Focus for 12 days

  4. Menu of opportunities • Cultivation • CPO & board volunteer can personally visit with a new prospect identified for a solicitation for next year’s IJTO campaign • Invite new prospect identified for next year’s IJTO campaign solicitation to take a tour of the clubhouse • Board volunteer(s) host a House Party of Hope with invitations going to new prospects who are identified for next year’s IJTO campaign solicitation • Stewardship • CPO & board volunteer can personally visit one of the current year’s IJTO campaign’s “Top 10” donors • Organize a “thank-a-thon” focused on communicating ROI messages to current year’s IJTO campaign donors via phone • Invite current year’s IJTO campaign volunteers to participate in the Club’s year-end holiday party (e.g. decorate, games, hand out presents, etc)

  5. What “could” this look like?

  6. On the first day … It is a “thank-a-thon”

  7. On the second day … Personal cultivation visit

  8. On the third day … Stewardship material is mailed

  9. On the fourth day … Personal stewardship visit

  10. On the fifth day … It is a House Party ! ! !

  11. On the sixth day … Personal cultivation visit

  12. On the seventh day … Personal stewardship visit

  13. On the eighth day … It is a House Party ! ! !

  14. On the ninth day … Personal cultivation visit

  15. On the tenth day … Personal stewardship visit

  16. On the eleventh day … Let’s take a clubhouse tour with a Youth of the Year reception

  17. On the twelfth day … Holiday Party with the kids

  18. Tips on getting started • Don’t procrastinate • identify volunteers today • identify donors today • identify new prospects today • Plan the parties, events & receptions today • Put a calendar together

  19. Simple calendar Day 1 – Thank-a-Thon event Day 2 – Personal cultivation visit with John Doe Day 3 – Mail newsletter to all current year donors Day 4 – Personal stewardship visit with Jane Burger Day 5 – BD member Fred hosts House Party of Hope Day 6 – Personal cultivation visit with Mary Jo Lou Day 7 – Personal stewardship visit with Nick Zappos Day 8 – BD member Sara hosts House Party of Hope Day 9 – Personal cultivation visit with James Patney Day 10 – Personal stewardship visit with Pat Jordan Day 11 – Clubhouse tour & YOY reception Day 12 – Year-end holiday party

  20. Possibilities are endless

  21. Questions?

  22. Resources For more information go to theFUNDRAI$INGbank on bgca.net • In the VAULT • Stewardship • House Party of Hope • Year-End Fundraising • In IT JUST TAKES ONE • IJTO Manual • After the Gift • Ask the Expert

More Related