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Presented by Linnea Blair Advisors On Target March 15, 2011

7 Facebook Changes You Need to Care About. Presented by Linnea Blair Advisors On Target March 15, 2011. What we will discuss today…. Recent changes to Facebook

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Presented by Linnea Blair Advisors On Target March 15, 2011

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  1. 7 Facebook Changes You Need to Care About Presented by Linnea Blair Advisors On Target March 15, 2011

  2. What we will discuss today… • Recent changes to Facebook • How to make a simple change to your profile to make your business page accessible • How to educate your audience so they will see more of your content • How to interact with your market as your company • More…

  3. ChChChanges! Get used to it! • Facebook changes things on a frequent and irregular basis • They don’t always announce them • Stay vigilant (or know someone who is)

  4. Facebook Real Estate • Facebook Personal Profile • Facebook Business Pages (formerly Fan Pages) • Facebook Groups • Facebook Community Pages • Facebook Places

  5. Facebook Personal Profile

  6. Facebook Business Page

  7. Facebook Groups

  8. 7 Facebook Changes • Limited News Feed View • New Profile Layout • Photo Line up • Blank Company/Community Page • Do you have one? • New Company Page Layout • Photos/Profile Images • Ability to Change Name and Type • Within Limits • Facebook Places • Merging Places and Pages • Use Facebook as Page Feature

  9. 1. Limited News Feed View • Here’s the Fix – Scroll to the bottom of your news feed and follow these steps

  10. 2. New Profile Layout

  11. 3. Blank Company Page • Do you have a “Suitcase” on your profile instead of a link to your Facebook business page? • Let’s take a look…

  12. 4. New Company Page Layout

  13. 5. Change Page Name & Type

  14. 6. Facebook Places

  15. 7. Use Facebook as Page

  16. More changes as of March 11 • Stay tuned for more • Stay in touch at AdvisorsOnTarget.com • I-Frames • Tabbed navigation • Gateway page • Host offsite • Use Apps or WordPress Install

  17. Bonus Info • Privacy Settings • Offline Status • Hacking • Unwanted Apps that post on your wall

  18. Conclusion • Don’t set and forget • Visit Facebook often • Interact with friends and page audience • Keep an eye on your “real estate” • Add value to the community • Develop a Facebook Marketing strategy that fits your company • Remember – The online world evolves – constantly!

  19. Need Help Getting Started? • Social Media Marketing Package: • Set up and/or Optimize Your LinkedIn Profile • Set up Your Business Facebook Fan Page • Set up Your Twitter Account • Link your social media accounts to automatically update each other as appropriate • Link your Blog to your social media accounts • Coach you on developing your networking strategy using social media in a way that works for your business • Building Contacts • Adding Value • Creating Community • Generating Interest • And, ultimately getting leads or making sales

  20. Connect with us online • We share information that we discover to help you market your business online as well as other information that is relevant to running a successful business • Connect on LinkedIn http://www.linkedin.com/in/linneablair • Follow on Twitter http://twitter.com/AdvisorOnTarget • “Like” the Advisors On Target Facebook Page! • http://www.facebook.com/AdvisorsOnTarget

  21. Contact me for more information about managing your online success ! Advisors On Target Business Coaching & Marketing Consulting Linnea Blair • Office: 619.291.3700 • Email: Lblair@AdvisorsOnTarget.com • Web: AdvisorsOnTarget.com • Twitter: AdvisorOnTarget • Facebook: facebook.com/AdvisorsOnTarget • LinkedIn: linkedin.com/in/linneablair

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