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WBT Market Analysis

WBT Market Analysis. US vs European Trends in WBT. “ European eLearning Market Forecast and Analysis,2000-2005 “ IDC#TT02H, June 2001 “ The U.S Corporate eLearning Market Forecast and Analysis, 2000-2005”, IDC#24996, June 2001

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WBT Market Analysis

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  1. WBT Market Analysis US vs European Trends in WBT • “European eLearning Market Forecast and Analysis,2000-2005“IDC#TT02H, June 2001 • “The U.S Corporate eLearning Market Forecast and Analysis, 2000-2005”,IDC#24996, June 2001 • “Corporate Foundationsfor E-learning Success”,October 2000, Xebec McGraw-Hill Survey;UK

  2. WBT: A Historical Perspective

  3. WBT: A Historical Perspective

  4. Shares of Training Types in Europe "European eLearning Market Forecast and Analysis,2000-2005"IDC#TT02H, June 2001

  5. Current eLearning Market Size “The U.S Corporate eLearning Market Forecast and Analysis, 2000-2005”,IDC#24996, June 2001

  6. Demand-Side Drivers Increased Internet usage and ecommerce (E-1) Need for continuous education (E-2) Need for flexible learning options (E-3) Economic turbulence Need for skilled employees (US-1) Increase outsourcing for training (US-2) Increasing demand in IT skills training (US-3) Supply-Side Drivers Technology advances (E-1) Improved quality and offerings (E-2) Cost saving (E-3) Increasing effective trainning content (US-1) Targetted learning experiences (US-2) eLearning Growth Drivers eLearning

  7. eLearning Segmentation • Content • course structure, multimedia, simulation, testing, assesment • Non-IT: Project management, presentation, communications, leadership, marketing administraton etc. • Learning Services • Need assesment, program building, online mentoring • Delivery Solutions • Tools associated with eLearning

  8. eLearning Market Segmentation "European eLearning Market Forecast and Analysis,2000-2005"IDC#TT02H, June 2001 “The U.S Corporate eLearning Market Forecast and Analysis, 2000-2005”,IDC#24996, June 2001

  9. eLearning Market By Content "European eLearning Market Forecast and Analysis,2000-2005"IDC#TT02H, June 2001 “The U.S Corporate eLearning Market Forecast and Analysis, 2000-2005”,IDC#24996, June 2001

  10. The Reasons For Content Shift • Audience needs more non-IT skills • Vendors shift to developing bussiness skill trainings for the Web. • Customers shift blended learning solutions

  11. eLearning Trends & Inhibitors Macro Trends Industry Trends Macro Inhibitors Firm Level Inhibitors

  12. Macro Trends • Increasing asynchronous eLearning content • Pre-assessment of individual • Learning object • Constant and ongoing assessment • Broadband and higher speed connections • First video based instructional content will increase than quality content+strong instructional design will dominate, then lack of interactivity video based training will decrease • Hosted learning solutions • For small and medium size companies • Not for large enterprises in short term

  13. Macro Trends(continued) • Consolidation • Lack of money to start up • Increasing demand for comprehensing solution • Expansion of market participation • Increased efficiency Many consolidations are expected in 12 months

  14. Macro Trends(continued) • Partnership • Smartforce with Cisco and Microsoft for certification, and with Docent to provide a complete and scalable elearning infrastructure • Docent with KPMG for consulting services • SABA with NETg for content • IBM with Cisco Systems to allow IBM to deliver Cisco for its eLearning training

  15. Macro Trends(continued) • Live eLearning • Not an option but a must

  16. Industry Trends • Product trends • Total learning solutions • Incorparating management options • monitoring • mentoring and online tutoring • assesment and tracking • Electronic performance support systems • Hosting facilities

  17. Industry Trends (continued) • Price trends • Difficulty of cost and value determination • Differenciated pricing policies • Customization needs Will lead to overall confusion on pricing issues

  18. Industry Trends (continued) • Partnership trends (mostly alliances) • provide total solution (Integration of technical facilities and professional curriculum) • Maintain compatibility • Establish standardization

  19. Macro Inhibitors • Localization issues • Language and cultural differences • Technological issues • Bandwidth, compatibility problems • Billing systems • Security concerns • High prices

  20. Firm Level Inhibitors • Main issues that prevent an organization using WBT • Interruptions at the desktop • Poor implementation • Lack of commitment • Priority of other methods • Terminals availibility • Not part of a general strategy • Cost • Limited range of materials • Ineffective marketing • Employee resistance • Insufficient reward • Lack of support from IT management • Lack of line management support • Bandwidth issues • Software issues • Trainer resistance

  21. Firm Level Inhibitors (continued) “Corporate Foundationsfor E-learning Success”,October 2000, Xebec McGraw-Hill Survey;UK

  22. The Reasons of Dramatic Growth • eLearning tools will become a commodity. • Adaption of learning standarts • Demand for extended learning services • Conversion of proprietary learning content to Web format • More robust learning management capabilities

  23. eLearning Compatative Landscape

  24. WBT systems Centra SABA Docent Epic Group Skillsoft Cisco 3com M2S Smartforce, NETg IBM, QA Knowledge Pool Digitalthink Global Knowledge Oracle Sun Siemens Blueu HP Click2learn CGEY,Accenture Deloitte Consulting PwC, KPMG eLearning Market Players Delivery Solutions Content Services "European eLearning Market Forecast and Analysis,2000-2005"IDC#TT02H, June 2001

  25. eLearning Players’ Breadth of Offerings "European eLearning Market Forecast and Analysis,2000-2005"IDC#TT02H, June 2001

  26. Corporate eLearning Future Outlook • New Applications... • New Roles... • Pricing Models...

  27. Targeted Learning • Learning object repository • Automated authoring application • Dynamic delivery references • Administrative application

  28. eLearning Plays Role • Acclimate to new job roles • Work with a new product • Adapt to a new corporate culture • Work on a new project • Learn a new bussiness project

  29. A Pricing Model For Every Need • Site licensing • Custom • Per usage • A la Carte • Utility

  30. Lastly...some recommendations • Offer business skills training. • Focus on business problems in addition to cost savings. • Be flexible with pricing. • Do not put the cart before the horse. • Do not forget about “Big Brother.”

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