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The digital transformation of the printing industry

Discover the shift from analogue to digital printing, cost comparisons, technologies like electrophotography and inkjet, and market insights on wide format, 3D container, label, and metallic inks.

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The digital transformation of the printing industry

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  1. The digital transformationofthe printing industry

  2. Do you know that? Image Source: Siegwerk Druckfarben

  3. How would you decide? Image Source: Siegwerk Druckfarben

  4. Analogue vs. Digital Printing cost per m2 • Digital printing does not require preparation of a print object(as e.g. cliché, screen, cylinder …) • Digital is cost competitive forshort runs • Break-even is heavily dependent on application Analogue Digital printed surface

  5. Technologies in digital printing Electrophotography • Print image is “drawn” on a photo-conducting roll by electrostatic charge • Liquid or dry toner is held to the roll by the charge • Toner is transferred to substrate by “counter-charge” and fixated by heat and/or pressure Inkjet • Droplets are produced as required by an image signal projecting a positive image • UV, solvent based and water based inks are used today to print designs • Inkjet is able to print flat substrates as well as 3D objects Image Source: Siegwerk Druckfarben

  6. High value prints with Digital Global print market 2014 (split by printing technologies) Volume CAGR (%) 2013-2018 CAGR (%) 2013-2018 Value +1,0% +0,5% +4,0% +6,0% +13,5% +4,1% 100% = 750 bn. € 100% = 2.910 bn. m2 Analogue printing Inkjet Electrophotography Source: Smithers Pira (2014)

  7. Main applications of digital printing Share of digital printing from global market value 2012 - 2016 (by end use markets) mio. € • Media & • Documents 290 2012 288 2016 • Advertising 102 2012 104 2016 • Labels & • Packaging 2012 330 380 2016 Source: Smithers Pira (2014)Image source: Siegwerk Druckfarben Inkjet Analogue printing Electrophotography

  8. Wide & large formatprinting • Posters • Banners • Point of Sale Image Source: SCREEN EUROPE, NL

  9. Digital printing: Wide & large format Why Digital? Market highlights Worldwide installed base over 350.000 printers First choice for point of sale, windows graphics, decals, backlit and vehicle graphics Growth in UV, eco-solvent and water based technology Both OEM and 3rd party ink supply options available • Mass customization with very little downtime • Low total cost of ownership • Advances in drying / curing technology for broader range of substrates • Increasing number of applications in areas of conventional and industrial printing

  10. Printing on 3D containers • Bottles • Caps • Tubes Image source: Till GmbH

  11. Digital printing: 3D containers Why Digital? Market highlights Still in its infancy, modest number of installed bases as of today Significant growth potential in one-way container segment Printing speed able to cope with filling line speed Already multiple ink and system solutions available for broad range of applications • Minimal batch sizes and zero set-up time • Suitable for glass and plastic materials • Potential alternative to label or replacement of analogue direct printing • Regionalization (language) & Personalization (designs)

  12. Printing on Labels • Self-Adhesive Labels • Wet-Glued Labels Image source: Siegwerk Druckfarben

  13. Digital printing: Labels Why Digital? Market highlights Around 2.000 digital presses installed globally Print quality able to cope with most of the industry standards Press flexibility continuously improving: finishing stations, laser cutting and workflow software Multiple press OEMs serving Label market • Demand for short runs is supported by major brands’ differentiation strategy • Local brands’ growth boosting short run label production • Narrow width fitting with digital single pass printing solutions • Leaner production and shorter time to market

  14. Metallic EffectInks Metallic effect inks for Inkjet printing Quelle: VdL e.V.

  15. Inkjet – Metallic EffectInk Metallic EffectInk in Digital? Market highlights Digital printing is asking for advanced finishing features like analogue Metallic effects are desired in market segments like e.g. wide & large format, labels, document printing Metallic effects give an unique added value to the products • Metallic effects are printable with Inkjet inks today • Solvent based and radiation-curable inks are available for different print heads • Use of metallized substrates can be avoided by selecting metallized spots on demand

  16. Conclusion What is digital printing today? • Digital printing technologies are the fastest growing printing methods • Digital is today already used in mass markets asking for short printing runs: media, documents, advertising and label & packaging printing • Digital is offering a unique proposition for brand differentiation, lean production and shorter time to market

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