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THE L-COMMUNITY CLAUS SENDLINGER

THE L-COMMUNITY CLAUS SENDLINGER . Quint essentials of branding. The consumer – mother of all dictators. Compression Travel. Life has become somewhat blurred, we are demanding more from our leisure. Many now travel to learn and say holidays offering „experiences“ are

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THE L-COMMUNITY CLAUS SENDLINGER

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  1. THE L-COMMUNITY CLAUS SENDLINGER 1

  2. Quint essentials of branding 2

  3. The consumer – mother of all dictators 3

  4. Compression Travel Life has become somewhat blurred, we are demanding more from our leisure. Many now travel to learn and say holidays offering „experiences“ are more likely to attract them. 4

  5. Analyse your customer bookers, buyers and consumers 5

  6. Brands online If you can lure your consumers to your site and the experience is a good one, they will alert 14 other people to the fact. 6

  7. How to gain loyalty? Don’t try to sell all the time – inform. 7

  8. The connected world Co-operation of design hotels TM, Hugo Boss and Mandara Spa in order to reach 50.000 premium customers in Asia. 8

  9. The connected world 20 international design hotels are featured in a special booklet attached to the UK Condé Nast Traveller – 50.000 will be distributed via Bombay Sapphire Gin in Duty Free Shops in Europe. 9

  10. The connected world Content Management System as destination guide for MINI homepage 10

  11. Thank you for your attention. 11

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